Martini Shot

In the television business, this is pitching season.  This is the time when writers file into network offices, sit down on waiting-room sofas, flip through that day's trades, get asked "Can I get you guys anything?" and are then led into a large office with a bunch of young executives and a guy named Josh who has a yellow legal pad on his lap, make some small talk, chuckle appreciatively, endure a small, expectant silence, and then go into the pitch....

This is going to sound crazy, but the truth is, I don't really know any celebrities. I mean, I know a few well-known people, I guess, and I've worked with famous people, but I don't really know anybody famous. You know, like, friends of mine. I don't know what it's like to be out to dinner with someone and get interrupted by autograph seekers, or to walk through a fourth of July of flashbulbs...

Rob redefines a hit TV show.  It's anything that could possible have its own Kickstarter.

Everything can work, there’s nothing that audiences won’t like.  As long as it’s good...

Rob gets some bad news about a project and, like all writers, he can only think about one thing: where is he going to eat?

We have a very good creative dialogue in which only one person gets to talk. In other words, we get notes on our script.

A new app Rob thinks everyone in Hollywood – or at least everyone in his address book – should have. It's called Secret and it's a way to...

Rob runs into an old PA at lunch. Twenty years ago, he was clueless, sweaty and doughy. Now he’s sleek and successful, and Rob’s a little sweaty and doughy and clueless.

Looking for signs. When the phone rings and you're doing something cool, it's good news. When it rings and you're taking out the trash, don't answer it.

For 2014, get stuff done on time, be prompt, in other words, to be a completely different kind of person.