No matter what you call this role — developer community manager, developer evangelist, developer advocate, developer relations, or, cheekily, developer avocado — it's got two things in common. It's one of the most expensive, travel-heavy roles in a tech org and it's one of the hardest to measure. That combination means metrics often make or break your job.

But first, what is this role? Good question to which there are many, many answers. In this episode of The New Stack Makers, Camunda's Director of Developer Relations Mary Thengvall talked about her definition. And she should know, she wrote the book on the business case for developer relations.

To her, the DevRel arena is "anyone who is responsible for enabling developer audiences and making them successful.