<p>Peter Day hears from Joe Pine about how his theory of mass customisation has developed and why many business still have to learn about what their customers really want.</p>

Peter Day hears from Joe Pine about how his theory of mass customisation has developed and why many business still have to learn about what their customers really want.

Mass Made to Order

<p>Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.</p>

Business

News

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.

Share Mass Made to Order

Sign up to save your podcasts

Mass Made to Order

Mass Made to Order

More shows like The World of Business

In Our Time

The Documentary Podcast

F1: Chequered Flag

Global News Podcast

6 Minute English

Learning English Conversations

Witness History

The Food Programme

The Infinite Monkey Cage

Newshour

You're Dead to Me

James Sinclair's Business Broadcast

The Rest Is Politics

The Rest Is Politics: US

The Rest Is Classified