Raja Rajamannar is chief marketing & communications officer for Mastercard, and president of the company’s healthcare business. He joins PRovoke editor-in-chief Arun Sudhaman to discuss his new book Quantum Marketing, which declares that the obsolescence of marketing has begun. Rajamannar also explores the importance of genuine integration between marketing and communications, the rise of risk and reputation management, and the underrated virtues of 'decency'.