Mastering B2B Marketing

The type of keywords to hook your ideal audience matters. It's helpful to use a number in your copy. For example: If you want to save 15% or more on car insurance… Take it a step further though to understand the motivation of your ideal audience. In this episode, Jesus McDonald interviews Scott Gelber who is the Senior Marketing Manager at NYSHEX (New York Shipping Exchange). Prior to NYSHEX, Scott worked for Diligent Corporation and Honest Buildings (Acquired by Procore Technologies) helping them build out demand generation strategies and processes. He’s experienced in demand generation, marketing operations, and sales development. Scott talks about how crucial the creative is for B2B marketing and the most effective demand generation strategies. 

When it comes to B2B websites, it is difficult to know what a winning website should look like, when to outsource website development (domestically), and what the critical things are that we should be watching out for. 

Two scenarios in which it makes sense to outsource your website development to a website partner: 

Scenario 1 - You don't have an in-house developer, your website is breaking, outdated, and you need to move fast with your marketing. 

Scenario 2 - You have an in-house developer or two but they are overwhelmed with projects and tasks. You can hire a website partner to handle the overflow in order to meet your deadlines. 

In this episode, Jesus McDonald was a guest on The Marketing Meeting podcast. Jesus shares not only about B2B website development but also about LinkedIn and podcasting tips.

We have received a few questions from B2B marketers about why we choose WordPress over Webflow and what do we think about the two platforms and which one is better. Webflow has become a shiny object. There are some things that are concerning about Webflow and that you should seriously consider for your marketing. In this episode, Jesus McDonald shares why WordPress is better than Webflow. 

Some B2B marketers think TikTok is a great social media platform for organic reach while others think it's only for young people. Didn't Facebook and Instagram start with just young people? Is TikTok the next platform for B2B marketing? Should you start a TikTok account? In this episode, Jesus brings on Todd Clouser who is the Senior Brand Marketing Manager at Refine Labs. Todd is active on TikTok and shares his experience as a content creator.

In this episode, Jesus interviews Nisha Baxi who is the Head of Community at Gong. Nisha shares about how to build an online community, how to manage it, and what works best. 

As a B2B marketing professional, you work with all kinds of agencies. A common frustration with agencies is their lack of customer service, responsiveness, and communication. Also, their account manager changes all the time. In this episode, Jesus McDonald, CEO at JRM Web Marketing, is interviewed by Stephen Rosenthal who is the host of the Business Over Breakfast podcast. Jesus shares his frustrations working with marketing agencies as a digital marketing manager, why he started a B2B website development company, and more. 

Jesus McDonald brings on Stephen Rosenthal who is the Founder and CEO of Aurra Media which is a podcast agency for B2B brands. They talk about how podcast interviews are a top-of-mind strategy and how to make B2B podcasting work. They also talk about NFTs and smart contracts for B2B podcasting services. 

When it comes to podcast interviews the top-of-mind strategy works. It requires patience, being a relationship builder, and having a solid strategy in place. Sam Moss, founder of 1Click Agency and B2B Made Simple podcast host joins the show. He shares his exact podcast and LinkedIn process. 

Sam's LinkedIn: linkedin.com/in/sam1ca 

1Click Agency Website: 1clickagency.com

"WordPress is not secure and can get hacked." - this is a classic response that we get from people. In this episode, Jesus McDonald talks about the reality which is any website can get hacked whether on WordPress or not. Jesus also shares that WordPress is stable and secure, and questions you should be asking your website developer or website partner. 

In this podcast episode, Jesus McDonald interviews Chris Walker, who is the Founder and CEO of Refine Labs, which is a progressive demand generation firm based in Boston. Chris shares about entrepreneurship, leadership, LinkedIn, his content strategy journey, and what they are going to be experimenting with soon when it comes to social media.