Mastering B2B Marketing

Facebook groups are good for starting a paid private online community on a low budget. They have the platform already built for you to meet your basic needs.

But if you want to take your paid private online community to the next level and you have the budget, then I recommend the following:

WordPress + BuddyBoss

And here’s why:

You control the environment 100%

What does that mean?

That means no ads that will distract your community.

Facebook has so many ads on its platform.

The fewer distractions the better for your community.

This alone will help your community to focus and drive more revenue.

You also control the user experience from start to finish. It’s 100% customizable to meet your needs/wants.

No more social media algorithms controlling your posts.

There are so many benefits to having your own platform.

It takes time and money, but it’s definitely a great investment if you’re serious about building a solid online community.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I interview Jackie Hermes who is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. 

She is also the co-founder of Women’s Entrepreneurship Week. 

Talking points:

1. What motivated Jackie to post regularly on LinkedIn 

2. What inspired her to become an entrepreneur 

3. How Accelity differentiates themselves from their competitors 

4. Jackie’s ideal client

5. Advice and tips for B2B marketing professionals 

6. Changes happening in our industry and marketing experiments 

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs.

Angelica focuses on all internal marketing.

They do no spend behind all their marketing initiatives. 🤯

It's 100% inbound leads.

All of their closed business comes from inbound.

Angelica does more of the strategy like:

- Determining what type of content goes on the podcast

- What guests come on to the show

- What topics to talk about

- Copywriting and figuring out the podcast titles and descriptions

- And more

Angelica also manages the company page on LinkedIn: Refine Labs

She has done a phenomenal job taking the company page from 1k to 11k followers. 👏

When it comes to podcasting, they use Hatch for podcast editing. (which I'm now looking into lol)

All their podcast appearances come 100% inbound because they built a solid brand. (the power of brand)

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

I saw someone post on LinkedIn that their friend told him that he doesn't need a website because he has LinkedIn. 

If you care about getting new business, then yes, you do need a website. 

It doesn't matter if you are a social media influencer or not, you still need a website. 

I post daily on LinkedIn and receive DMs, but at the same time, other people visit our website and fill out our contact form. 

You get more inbound leads by having a website. Don't limit your inbound leads. 

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I interview Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs. 

Angelica is also a former professional ballerina. She danced professionally with the Joffrey Ballet in Chicago for a year after a lifetime of classical ballet training. 

Talking points:

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

This is a special podcast episode. I had the pleasure of being interviewed by my good friend, Justin Brown at Motion. 🔥

I share the following:

1. Why I started my podcast

2. My exact process

3. Why I provide the audio and video versions of my podcast episodes

A lot of valuable (free) content here.

I hope the episode brings you and your team value.

To learn more, visit: motionagency.io

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I interview Matthew Holman who is the Head of Growth at QPilot, an eCommerce technology startup focused on repeat delivery.

Matthew's passion for both technology and marketing finds a perfect blend in eCommerce - something he has worked in as a consultant and operator. 

Before joining QPilot, Matthew led marketing at Essential Hub, a shipping technology company.

Talking points:

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Content is still king.

Web design is queen.

All the bells and whistles help a website get to the next level but without the right content, it goes nowhere. 

Google knows this so it uses that to rank your site. 

Invest in a copywriter. Or two. :) 

Copy + Design = $$$$

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Hey guys! I recorded this podcast episode in my car. Improving your website performance is not a one-time project. 🤯

Speed and user experience have been a huge focus for our clients this year. 

Why? Because Google really cares about this.

Here's how to improve your website performance: 

1. Go to Google Lighthouse so they can measure your website

2. Add your website URL and run your audit 

3. Google Lighthouse will generate a report for you

4. Send that report to your website partner or web developer

And by the way, if you really care about improving your speed and user experience then understand that this is not a one-time project.

Ask your website partner or web developer about their ongoing maintenance plans that are focused on improving your website performance (via Google Lighthouse).

I recommend a monthly maintenance plan so you get the best website performance for Google and your website visitors.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

1. Bold colors and bold titles

The B2B companies that have a design that is modern, user-friendly, fresh, and uses animations have already set themselves apart from their competition because they have a premium design. You can easily tell by the look and feel.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald