Mastering B2B Marketing

Hey guys! Some exciting news...

We are making a big change with the podcast. 

I'd love to get your vote on our new podcast name. 🙂

Go to my latest LinkedIn post and vote! linkedin.com/in/jesus-mcdonald

In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx.

Linda breaks down her process:

1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root. 

2. Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together. 

3. Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result.

Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else?

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This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly.

Camille shares her advice and tips:

- It all starts with good communication

- Then level up by adding personality

The problem people make is trying to overcomplicate content.

Just simplify it.

What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it?

Don't try to get clever with your copywriting. 😉

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

If you're a marketing professional and your CEO is... 

- Resistant to new marketing strategies

- Caring more about the sales team

- Transactional and not relational

- Not seeing value in marketing and your work

- Always thinking about the cheapest solutions

Then go find a new job. Life is too short. 

The future belongs to those who are investing in their online presence.

If you stay, your marketing results will stink and you will have little to no growth. 

If they are not investing in marketing then they are not investing in you. 

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

When a lead fills out your website form, have the lead book a time directly from the sales rep's calendar (via Calendly or HubSpot) as part of the form submission.

I'm seeing a few B2B companies doing this and I think it's genius.

It's not forcing the lead and here's why:

1. They have pricing on their website so the lead knows the starting price

2. Their website forms are somewhat lengthy so only serious inquiries fill it out

3. Next is booking a date and time with a sales rep. The lead is more than likely to do it because they need the service

Something to definitely consider.

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

I don't remember the last time I checked my podcast analytics. 😳

For me, it's a personal branding approach, a top-of-mind strategy, and a form of business networking. 

Without a podcast, I wouldn't have the LinkedIn and YouTube content that I have today. 🤯

Without a podcast, I wouldn't have the inbounds leads and customers that I have today. 

Instead of focusing on podcast analytics, focus on creating valuable content for your audience consistently. 

This is the way I see it:

If you're focusing on podcast analytics to determine the success of your podcast then yeah you're going to burn out. 

It takes time to build something amazing. 

Be patient and keep creating. 💪

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I interview Zoë Hartsfield, who is the Community/Partner Manager at Dooly. 

She shares what community means to her and what she's been learning about them. 

Hope this brings you and your team value. 

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

I'm excited to share some recent updates about the show! 

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Hey guys! A lot of exciting changes are happening for The Jesus McDonald Experience Podcast.

New intro music, short video clips, and more! 

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald