Mastering B2B Marketing

Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode came from. In this episode, Jesus shares a short story about why he started JRM Web Marketing and how he's bringing real website solutions to B2B marketers through WordPress website development. 

JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer interviews, the new value prop, and more. Partnering with an expert gives you a fresh perspective on your website. That's exactly what happened for us and it was worth every penny because we learned so much about our approach to the market and our customers. 

Check out our new website here: jrmwebmarketing.com

Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a strategy but few post consistently. In this episode, Jesus McDonald and Jackie Hermes discuss marketing strategies, why posting consistently matters, experiments, and more. 

Jackie Hermes is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women’s Entrepreneurship Week. 

Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They discuss podcast strategy, tactics, fears that stop us from getting deep customer insights, and more. 

Have you ever had a great marketing idea or strategy and proposed it to your CEO but he or she didn't understand it? This happens a lot with marketers. What we tend to do is get critical and frustrated with our CEO who doesn't "get" marketing. It's easier to point the finger at why things aren't going well in marketing. It's difficult to look inward and be self-aware of the fears and insecurities that we may bring into that meeting with our CEO. Sometimes, we just flat out are not good at selling our idea and we need to learn how to be better salespeople in order to present (sell) our ideas and strategies to our CEO effectively. 

In this episode, Jesus McDonald brings on Carl Ferreira, who is the Director of Sales at Refine Labs, formally Team Lead and Senior Account Executive at HubSpot. They discuss how to approach your CEO, the things your CEO cares about, how to sell to your CEO, and how to buy software from an experienced salesperson.

As B2B marketers, we are always thinking about the next steps in our careers, like how do we climb the corporate ladder? Is this the right company to work for? How do we deal with disadvantages in the workplace? What's the difference between Director of Marketing and VP of Marketing? And many other thoughts that come to our mind. We sometimes need perspective to help direct our path forward. Wendy Perilli joins the show to discuss her experience with these topics. 

Wendy is currently the VP of Marketing at PeerSpot. She is a Silicon Valley marketing leader that has over 20 years of experience that spans companies such as ServiceNow, VMware, Github, and Druva, along with many startups. She has held executive positions in every aspect of marketing throughout her career. She has also been partnering with Firstboard.io, and is one of their original founders, to drive more diversity with women on boards. 

Many B2B marketers post on social media about needing to have a business narrative that drives content marketing, about needing deep customer insights and analytics, or about needing a solid strategy and good tactics. It's the same content you see on social media over and over again. It gets boring and stale. Nobody is talking about what those deep insights are. Nobody is talking about how you should think about customer insights and analytics. That's why Sam Kuehnle joins the podcast to discuss this topic. Sam is a VP of Demand Generation at Refine Labs where they are on a mission to help B2B companies dominate categories and unlock growth through a combination of marketing strategy, research, and specialized execution.

Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC). 

This episode discusses:

- Why B2B companies should still do digital advertising even though they are crushing it on organic. 

- How advertising on TikTok has been successful for Alex's customers and the tactics B2B marketers can start doing to get momentum. 

- Why your website is an important piece of your social media and digital advertising. 

Sam Moss, Co-Founder at 1Click Agency, joined Jesus McDonald, CEO at JRM Web Marketing, on the podcast to talk about why specialization is better than hiring a full-service marketing agency. Both Sam and Jesus run B2B web development agencies. They are competitors in the B2B space, very active on LinkedIn, and are friends who stay in touch. They broke down the importance of working with an agency that is 100% focused on the service you need and are really darn good at it. They also talk about reasons why B2B marketers should consider a website audit. This is a must-listen episode as they share their personal experiences as both B2B marketers and agency owners. 

It's difficult to know how sales and marketing should work together. 

As a B2B marketer, you want to make sure you aren't just an order taker at the end of the day. 

In this episode, Jesus interviews Nick Bennett who is the Director of Field, Community, and Partner Marketing at Alyce. 

Nick shares how marketing and sales should be under one true revenue team starting with the CRO. 

Marketing, Sales, and CS should all be under one revenue team. 

Everyone should be responsible for the same number at the end of the day. It's not siloed. 

Everyone should have the same goal that they're aiming for. 

You also want to add value to sales while building the relationship.