Mastering B2B Marketing

Mastering B2B Marketing

By JRM Web MarketingBusiness
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Mastering B2B Marketing episodes

  • Marketing Is Not Always The Root Cause | Interview with Terry Rice

    This was a great podcast interview with my fellow digital marketer, Terry Rice.

    The problem that we have sometimes is we'll treat a symptom of a problem.

    And maybe that is your marketing, but the root cause might be something else.

    And if we only treat the root cause we are still going to have problems down the road. 

    Great words from Terry. 

    Terry is a Business Development Consultant and Staff Writer at Entrepreneur magazine. 

    He focuses on helping professional service providers build their brand and revenue. Terry is also an Adjunct Instructor at NYU where he leads workshops for career-driven individuals. 

    A recognized Digital Marketing expert, his previous experience includes helping clients achieve their business goals while working at Adobe and Facebook. 

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    21 min
  • Here Are Some Bad 2021 Web Design Trends That I’ve Seen So Far

    1. Scroll hijacking

    2. Irrelevant illustrations
    3. Extreme minimalism
    4. Near-endless scrolling
    5. Horizontal scrolling

    A lot of these are just straight-up annoying to have on a website. 😒

    If you have any of these on your website, consider changing it to improve the user experience. 

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    14 min
  • What Alexander Ferenczi Learned at VaynerMedia

    This short episode is part of a full podcast episode where I interview Alexander Ferenczi who is a performance-driven marketer with a solid record of accomplishment in overseeing marketing departments, strategies, and key projects.

    We talk about what he learned at VaynerMedia and how that has helped him run his own marketing agency. 

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    6 min
  • From VaynerMedia To Running His Own Marketing Agency | Interview with Alexander Ferenczi

    In this podcast episode, I interview Alexander Ferenczi who is a performance-driven marketer with a solid record of accomplishment in overseeing marketing departments, strategies, and key projects. 

    Alex considers himself to have always been in the marketing world, including all his odd jobs growing up - but started his professional advertising career at VaynerMedia as a Media Buyer & Analyst, later going to lead and Head the Digital and Social projects at JetFuel Studio as the Director of Strategy, and is now currently running and operating his own independent digital advertising shop in Miami. 

    Talking points: 

    1. What inspired Alexander to choose a career in marketing and to become an entrepreneur 
    2. What he learned at VaynerMedia that helped him run his marketing agency 
    3. The key to having a good eBook
    4. What is high intent and a great high intent strategy
    5. What makes Advocaczi unique to other marketing agencies 
    6. Advice and tips for B2B marketing professionals

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    1 hr 19 min
  • How Rachel Druckenmiller Grew Her LinkedIn Followers

    A bonus clip for all you marketing professionals that are looking to grow your LinkedIn followers. 

    I asked Rachel Drunkenmiller, who is the CEO of Unmuted, about how she grew her LinkedIn followers. 

    She shares with us tips and what she's been doing. 

    Enjoy! 

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    15 min
  • How To Stay Energized, Motivated, Connected, & Engaged | Interview with Rachel Druckenmiller

    I’m doing something a little different here. 

    This is a special podcast episode for YOU marketing professionals. 

    Your mental health, work/life balance, and much more. 

    I bring on Rachel Drunkenmiller, who is the CEO of Unmuted and is on a mission to humanize the workplace by igniting resilience, connection, engagement, and hope in leaders and teams. 

    Recognized as the number one Health Promotion Professional in the U.S. in 2015, a 40 Under 40 Game Changer in 2019, and one of The Daily Record’s Leading Women of 2020, Rachel is a national thought leader in the field of wellbeing and employee engagement. 

    She has been featured as a guest on over 50 podcasts. She has a Master’s degree in Health Science and a Bachelor’s degree in Psychology.

    Talking points:

    1. What inspired Rachel to become an entrepreneur
    2. A common theme when it comes to team building
    3. How to keep people energized, motivated, connected, and engaged
    4. How honest and vulnerable you should be with your boss about your mental health

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    53 min
  • Tips To Get More Content From Your CEO

    In this podcast episode, I share some tips to get more content from your CEO. 

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    If you are looking for an expert to run your social media advertising, check out Alexander Ferenczi on LinkedIn: linkedin.com/in/alexander-ferenczi

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    9 min
  • Creating Something Tangible Is Valuable

    This is part of a podcast episode where I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency. 

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    6 min
  • Your Messaging Can Be Affecting Your Lead Conversions | Interview with Steph Hilfer

    In this podcast episode, I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency. 

    If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim. With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she is grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch.

    Talking points:

    1. What inspired Steph to choose a career in marketing and what inspired her to become an entrepreneur

    2. Steph's process when it comes to branding

    3. What comes with rebranding a company

    4. What affects lead conversions 

    5. Advice and tips for marketing professionals

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    If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

    Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

    34 min

About Mastering B2B Marketing

From the publisher's feed

Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts…