Mastering B2B Marketing

In this podcast episode, Jesus McDonald talks about page speed. Everyone wants to improve their page speed right now. 

Google is putting a strong emphasis on page speed and user experience. 

Page speed is also important to the user experience. 

Pages with a longer load time tend to have higher bounce rates and lower average time on page. 

Longer load times have also been shown to negatively affect conversions. 

Improve your page speed sooner than later. 

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Chris Dreyer who is the CEO and Founder of Rankings.io, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in your industry with end-to-end SEO, from content creation to technical optimization. 

Talking points:

For business inquiries, send Jesus McDonald a LinkedIn message. 

In this podcast episode, Jesus McDonald interviewed Lorena Morales who is currently the VP of Marketing at Go Nimbly, which is the first company to help SaaS businesses implement Revenue Operations. 

Lorena is a skillful storyteller and relationship-builder and she uses these skills in her approach to both marketing and leadership, which have allowed her to grow teams for the past 7 years. 

In the interest of making the most of every minute, Lorena has lived and worked in several countries around the world, as well as earned her Masters degrees in International Marketing and Strategic Design Management, which have served her to understand her customers through a different lens, which is design thinking and service design. 

Talking points:

For business inquiries, send Jesus McDonald a LinkedIn message. 

An exciting opportunity with JRM Web Marketing. We are looking to hire an experienced copywriter and WordPress developer. These professionals must be located in the United States. 

If you or someone you know is interested to learn more, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Ben Bernstein who is a senior psychologist and educator specializing in top performance. 

Known as the “Stress Doctor,” he is the author of four books on how stress affects performance: Test Success (2009), Crush Your Test Anxiety (2018);  A Teen’s Guide to Success (2014); and Stressed Out! for Parents (2015). His forthcoming book, The Path to Optimal Living, will be released in 2021. 

His client list includes CEOs, business owners, dentists, athletes, attorneys, physicians, parents, opera singers, and actors. He lectures worldwide virtually to audiences of business executives, professors, parents, and healthcare professionals as well as at conventions, corporations, universities, colleges, and hospitals. 

Talking points:

For business inquiries, send Jesus McDonald a LinkedIn message. 

In this podcast episode, Jesus McDonald brings on his good friend and competitor Sam Moss to answer website-related questions. Sam runs 1Click Agency which is a WordPress website development company in New York. 

Talking points:

For business inquiries, send Jesus McDonald a LinkedIn message. 

This is part 2 of "Here Is Why I Choose WordPress Over Webflow". If you haven't listened to part 1 yet, we encourage you to go back a few episodes to listen to it because this podcast episode picks up from where we left off on part 1. 

Here are Jesus' thoughts on this matter: 

WordPress is superior when it comes to scalability and performance. Using open-source software has many more benefits than using a proprietary application. 💪 

In terms of capabilities, any website built by Webflow can be built with WordPress but not every website built by WordPress can be built by Webflow. This makes WordPress a better solution if a website is complex/medium size or has the potential to scale. 

As a WordPress website development agency, we have a system in place, premium plugins, and a modern website builder (no bloating, clean code) that helps us to clone, maintain or build a website easily. In Webflow you start over on every project. That means more development time on something that should be simple. 

Using WordPress, there are no limitations on the number of leads you can get. In Webflow, they limit you and you have to pay extra for additional traffic or space for additional content. Development and maintenance costs will add up quickly. 💲

#Marketing 

For business inquiries, send Jesus McDonald a LinkedIn message. 

In this podcast episode, Jesus McDonald interviewed Camille Trent who is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. 

Talking points:

MarketerHire: marketerhire.com 

Camille Trent: linkedin.com/in/camillehansentrent 

For business inquiries, send Jesus McDonald a LinkedIn message. 

Jesus McDonald has been getting a handful of questions from B2B marketing professionals about why he chooses WordPress over Webflow and what does he think about the two platforms and which one is better. 

Here are Jesus' thoughts on this matter: 

I think it's unfair to compare the two platforms because it really depends on what you are building. 

Webflow is a site builder but is more limited in content management. When built right, WordPress has the scalability, security, and performance that makes it the most popular CMS in the world. 

To me, Webflow is a great platform for small businesses that only need a few pages and not much traffic. 

I've been seeing that Webflow is being called the alternative to WordPress which is not true. It's all marketing and a way to hook you. If that statement was true then Webflow wouldn't offer a plugin to integrate with WordPress. 🤔 

Now don't get me wrong, Webflow is beautiful. What you see is what you get. They are not a CMS platform but instead a website builder. So the real comparison is Webflow vs Elementor or Webflow vs Oxygen. That's the real comparison. 😏 

In my opinion, WordPress + Oxygen wins. 

#Marketing 

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Dr. Ivan Misner who is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 10,000 chapters throughout every populated continent of the world. Last year alone, BNI generated 11.5 million referrals resulting in $16.3 billion dollars worth of business for its members. 

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 26 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. 

Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC. 

Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. 

Talking points:

For business inquiries please send Jesus McDonald a LinkedIn message.