In this lively episode, Alexa and Raewyn break down the ever-changing world of Instagram—what’s new, what’s working, and how authors can use social media to genuinely connect with readers. They cover everything from reels, carousels, and trial reels to storytelling strategy, audience building, and separating your personal and professional accounts for clarity and growth.

In this podcast, Alexa and Raewyn discuss:

• Why Instagram and TikTok remain the top platforms for authors in 2025
• The latest Instagram updates: carousels, trial reels, music overlays, and video linking
• How to choose between video and photo content (and why you don’t have to do both!)
• Tips for building reader connection through authentic engagement
• The importance of having separate accounts for different genres or audiences
• How to use carousels for storytelling, book quotes, or character introductions
• Why “social” is the most important part of social media for authors
• Tools to make content creation easier—like Canva, CapCut, and Instagram’s new editing features
• Strategies for staying consistent without burning out
• Sneak peek: Alexa’s Better Self Book Club and the Instagram for Authors course

Resources & Links

• Instagram for Authors Course
• Instagram Reels Subscription for Authors
• Women in Publishing Summit Events - Ticket sales for 2026 Start Thursday!
• Alexa’s Book Club!

Speaker Bios

Alexa Bigwarfe is a USA Today bestselling author, publishing consultant, and founder of Write|Publish|Sell and the Women in Publishing Summit. She helps authors confidently navigate writing, publishing, and marketing their books.

Raewyn Sangari is the Social Media Director for Write|Publish|Sell and Women in Publishing Summit. A design and content strategist, she creates brand-consistent visuals and teaches authors how to build authentic, engaging social media platforms that sell books.