Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions.

From viral moments like Stanley’s success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative.

Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions.

Want more?

• Visit fanfare.io

• Download the Hype Drop Playbook

• Connect with Michael Dodsworth on LinkedIn

00:00 Introduction to Viral Product Launches 

01:29 The Importance of Customer Experience and Loyalty

04:00 Challenges in Product Launches and Drops

08:52 The Origin Story of Fanfare

17:30 Leveraging Scarcity and Exclusivity

21:41 Influencers and Audience Engagement 

24:36 Building a Personal Brand

25:47 Experimentation and Viral Moments

28:19 Infrastructure and Scalability Challenges 

36:27 Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

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