In this episode, Dr. Schmidt connects with Minal Sampat to go over the importance of utilizing a marketing strategy to build a strong practice. She explains the importance of utilizing a data-driven marketing strategy so that dentist can scale their practices accordingly. She shares practical and managable ideas that listeners can apply in their offices.

Sampat is a speaker, marketing strategist, and entrepreneur. Raised in the US Virgin Islands, she is an alumnus of Rutgers University. As an RDH, her love for marketing found a powerful outlet as she created and refined new ways to connect with existing and potential patients. As a millennial she mined the riches of social media and technology until she found strategies that worked. She works closely with dentists to ensure they are utilizing a strong strategy to recruit and retain patients.