Mastering Modern Selling

Mastering Modern Selling

By Tom Burton, Brandon Lee, Carson V HeadyBusinessTechnologyEducationHow ToMarketing
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Mastering Modern Selling episodes

  • SS2.0 - #51: Bridging the Gap between AI and Humans in Sales: A Discussion with Amarpreet Kalcat

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    Get ready for an insightful dive into the world of AI in sales with the incredibly knowledgeable Amarpreet Kalcat. You'll be captivated by Amarpreet's unique perspective on the intersection of technology and the art of selling, drawing from his extensive experience in AI, data algorithms, and product building. This promises to be an enriching exploration of how to keep sales human in an increasingly digital world.

    We journey through Amarpreet's experiences at AWS and Humantic AI, shedding light on the 'Sales Innovation Paradox' and the intriguing concept of 'buyer intelligence' versus 'intent'. Amarpreet challenges the status quo, underscoring the importance of focusing on the individual behind the sale - their professional and personal goals - as opposed to merely targeting the organization. This is a compelling reminder of the value of people in the sales process in an era where technology often takes center stage.

    The discussion takes an even more thought-provoking turn as we delve into the potential impact of automation on jobs and the need to strike a balance between AI and human connection. Amarpreet's insights offer a roadmap for businesses to restructure in a way that leverages AI effectively while remaining human-centric. As we wrap up, Amarpreet enlightens us on the future of 'personality AI' and its role in sales - a future where machines understand us better and interactions become more personalized. This is a must-listen for anyone navigating the evolving landscape of sales and AI. You won't want to miss it!

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    46 min
  • SS2.0 - #50: Mastering the Future of Sales with the King of Social Selling, Daniel Disney

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    Ever wondered if social selling is truly the future of sales? Or if it's just a passing trend? Fear no more as we bring you the King of Social Selling himself, Daniel Disney. Brace yourself for a hearty conversation dripping with dad jokes, insights from Daniel's books on LinkedIn sales and messaging, and the secret sauce for garnering any meeting you desire. 

    Our journey traverses the varying terrains of social selling. From battling traditional salespeople on the cold calling versus social selling debate to witnessing its widespread acceptance today. Daniel dishes out wisdom on the art of creating compelling content, the power of personal branding, and maintaining a balance between soft messages and strategy. Uncover the impact social selling has on the C-suite and how to drive results using this modern sales technique. 

    As we venture further, we delve into the strategic use of platforms like LinkedIn, the KPIs that really matter, and the potential role of AI in social selling. Our conversation shifts gears to explore the potency of personal branding, the importance of building trust and relationships, and the compelling need for salespeople to make their mark on digital platforms. So tune in, laugh a little, learn a lot, and redefine your understanding of the art of social selling with Daniel Disney.

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    1 hr 3 min
  • SS2.0 - Episode 49 "10x Growth with Social Recruiting and Employee Advocacy"

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    In this week's episode we are joined by LinkedIn experrt Mic Adams where will explore how to harness the power of social recruiting and employee advocacy. We will explore strategies that leverage a workforce's networks, turning employees into brand ambassadors, and streamlining talent acquisition through social channels. We will also explore how employee engagement and recruitment can be a strong catalyst for a successful social selling strategy.

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    58 min
  • SS2.0 - Episode 48 "The Best Secret for Social Selling Success - Build a Community!"

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    In this week's episode we will explore a key new strategy for social selling success : community building. We will discover how community emphasizes trust and long-term relationship and transforms customers into brand ambassadors and prospects into string, healthy connections. 

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    49 min
  • SS20 - 47 "How to Grow Social Influence that Leads to Sales"

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    This week we are joined by LinkedIn Celebrity Darren McKee! Darren will share his secrets on how he organically grew his LinkedIn presence and influence and how that has lead to sales success as VP of Sales at Skye! 


    1:00- Dad jokes
    3:09- Darren’s background 
    4:51- Darren’s LinkedIn journey
    8:28- Personal LinkedIn 
    11:37- Showing up everyday 
    15:16- Creating demand 
    18:36- It’s more than posting 
    23:14- Creating content 
    27:08- Your LinkedIn is your reflection 
    30:44- Creating conversations 
    34:23- Moving from LinkedIn to better
    37:59- You just haven’t done it long enough yet
    42:12- Building relationships
    46:50- Have a plan
    49:12- Going into it with a good viewpoint 
    51:25- Wrapping up 


    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    57 min
  • SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino"

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    This week we are joined by best selling author, keynote speaker and sales expert Anthony Iannarino. Anthony specializes in complex B2B sales and will discuss why sales is broken and the framework for his new Revenue Blueprint. This is a not miss episode!

    1:40- Dad joke time
    4:25- Anthony Iannario background 
    6:55- Being effective
    10:09- The Only Sales Guide
    12:30- Discovery Meetings 
    16:26- Flash it or Flush it 
    20:14- Doing the Reading 
    24:51- Buyer Centric vs Seller Centric 
    30:13- It all goes back to people 
    33:10- Buyers are trying to be sales free
    36:01- People are skittish 
    42:30- Go slow to move fast
    46:12- Sales people are burned out
    48:44- Sales Pressure
    51:20- Sales approach from the 60’s 
    54:05- The Negativity Fast
    58:35- Daily Practice of Negative Fast
    1:02:38- Wrapping up

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    1 hr 8 min
  • SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia"

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    Season 2 kicks off with an amazing social selling 2.0 case study featuring Lauren Marturano and Flora Muglia from Zinnia. In this episode we will discover how Lauren and Flora have leveraged "dark social" and social selling tactics to grow their early stage startup and why social selling is critical to their sales and marketing playbook. 

    4:30- Flora’s Background 
    9:38- Dark Social
    13:26- Consumption of Social Media 
    17:04- The harder I work, the luckier I get
    22:34- Creating content and SEO
    29:28- Different implementations 
    32:54- Ask the right questions 
    37:10- Different types of content 
    39:08- Flora’s company
    44:18- Wrapping up

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    52 min
  • SS20-44: "Social Selling 2.0. The rules have changed. Are you ready?"

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    Season 2 of Social Selling for Newbies is launching on August 2nd with an amazing guest line up that will help you take your social selling results to a whole another level! In our final Season 1 episode we will explore the good, the bad and the ugly from the past 12 months and look ahead to what's coming in Season 2. 

    2:16- Today’s dad joke
    4:15- Moving into season 2
    7:02- Practical Applications 
    9:21- Commenting 
    12:59- Research 
    15:33- Lessons learned 
    18:29- AI
    25:44- Try differently 
    28:28- Brand Congruency
    33:51- #4 on Apple
    35:30- Upcoming guests
    39:18- Listen today, Implement tomorrow

    Subscribe to the audio podcast on your favorite channel: 
    https://socialselling2.0.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    45 min
  • SSFN.43 - What's New in LinkedIn Sales Navigator!

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    In this episode we are joined by LinkedIn expert Alexander Low where we will explore the latest features, capabilities and strategies with LinkedIn Sales Navigator. 

    3:22- What’s new in LinkedIn Sales Navigator 
    4:47- Alex introduction
    10:53- Necessity of Sales Navigator 
    14:00- It’s more than a search tool
    17:15- Example of Sales Navigator
    20:06- Is it worth it? 
    22:43- Weaknesses of Navigator 
    25:51- More examples of Sales Navigator 
    29:49- Newbie to Sales Navigator
    33:06- More focused
    36:15- Commenting and algorithm
    40:09- You can say it again and again 
    45:26- New in Sales Navigator
    50:58- Team Link
    55:24 - Wrapping up  

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    1 hr 2 min
  • SSFN.42 - How to Leverage your LinkedIn Commenting Style!

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    Commenting on LinkedIn and other social channels has become the fastest and most efficient way to build connections and professional relationships. In this episode we will introduce strategies and techniques that will allow you to discover your ideal commenting style that will produce maximum results and connections including how to access a cool, new AI-driven commenting assessment tool. 

    3:05- Today’s Sponsor
    4:05- Importance of Commenting 
    7:01- Leverage to build relationships 
    10:09- Commenting builds relationships 
    12:27- Commenting Styles
    17:25- It can be scary 
    20:52- Fist Bump and Commenting 
    23:50- 10 commenting styles 
    27:01- Reflecting on your own commenting styles
    30:22- Go outside your comfort zone in commenting 
    34:14- Commenting and Fist Bump
    39:09- Process of Commenting 
    43:13- Final Thoughts
    44:53- Upcoming guests

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    51 min

About Mastering Modern Selling

From the publisher's feed

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing…

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