Mastering Modern Selling

Mastering Modern Selling

By Tom Burton, Brandon Lee, Carson V HeadyBusinessTechnologyEducationHow ToMarketing
Download on the App Store

Mastering Modern Selling episodes

  • SSNF.41 - Social Selling - Mid Year Review (and Look Ahead)!

    Leave your comment

    In this episode we will take a look back over the last 6 months and what has changed in the world of social selling and what we expect for the next 6 months!

    6:03- B2B selling has gotten harder
    10:01- Sales relies on emails 
    12:30- Social Selling Pipeline 
    15:42- Active personal brand 
    19:53- Stretch your Commenting wings 
    24:36- Creating Credibility 
    28:14- Looking Ahead
    30:39- Post quality and quantity 
    35:57- Buyer Centric vs Seller Centric
    39:34- Multiple buyer journeys 
    43:48- Training 
    46:34- Looking for more expertise 
    48:07- Patience

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    54 min
  • SSFN.40 - The Top 10 Modern Selling Mindset Shifts

    Leave your comment

    In this episode we explore 10 key mindset shifts that together make up the foundation of a successful social and modern selling strategy and approach. 

    3:35- Who’s in control 
    6:54- You can influence the buyer
    9:52- Making it obvious 
    13:06- Embracing the change
    17:56- Earning vs Getting 
    22:33- Social Selling applies in large settings 
    28:01- 20 years ago
    32:4– The buying experience is very important 
    38:17- Manifesting the belief in yourself 
    41:37- This isn’t magic but…
    45:29- Accelerators

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    54 min
  • SSFN.39 - Strategies for building relationships with your Buyer with guest Amelia Taylor.

    Leave your comment

    In this episode we are joined by social selling expert Amelia Taylor and will explore out of the box, unorthodox strategies and tactics to find and build relationships with your ideal buyer. 

    4:51- Amelia Taylor’s background 
    7:15- Role of Evangelist 
    11:12- Amelia’s process
    15:06- LinkedIn and Slack 
    19:42- Private conversations 
    24:16- Social Selling for Women 
    28:58- Building relationships 
    33:37- Common interest 
    37:02- How to find groups to be apart of
    40:29- Groups on LinkedIn
    43:52- Social Positioning 
    48:30- How do I know social is working?

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    54 min
  • SSFN.38 - How to use AI to turbo-charge Social and Modern Selling!

    Leave your comment

    In this episode we will look at how AI can be used to turbo-charge and accelerate all aspects of social and modern selling from prospecting to forecasting. 

    1:25- Todays Sponsor 
    4:49- AI in Modern Seller HQ
    6:56- AI being too generic 
    9:30- You can tell what’s AI
    13:00- Analyzing Content 
    14:48- AI in different cultures 
    18:01- 2 pieces of AI
    21:22- Repurpose old content 
    25:20- Danger of AI
    28:44- Monitor the conversation 
    31:49- Chat GPT 
    34:56- Interesting Prompt 
    38:40- Relational Selling 
    40:55- Balance AI with Relationships 
    44:13- Implications of AI

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    50 min
  • SSFN.37 - Using Social Selling to Drive Predictable Revenue

    Leave your comment

    In this episode we will look at unique social selling tactics that can be systematized to generate a predictable revenue flywheel and more accurate sales forecasts.

    1:03- Todays Sponsor
    4:35- Why are we talking about this?
    7:15- Shift in Social Selling
    9:28- Address the Unpredictability 
    13:20- Ring the LinkedIn Bell
    15:44- Extremely buyer centric 
    18:30- Having fun in Selling
    20:46- Sales is at an all time low
    24:05- Learn how to funnel 
    27:13- Measure the Journey 
    30:10- The Balance 
    33:44- Play the Long game
    36:43- Figuring it out
    39:58- Getting to the end point
    43:01- Trust and Advice 
    46:45- Upcoming guests
    48:30- Unpredictable Pipeline

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    54 min
  • SSFN.36 - Social Selling from the Heart with Special Guest Larry Levine

    Leave your comment

    In this episode we will welcome best-selling author Larry Levine where will we look at how to utlize social selling to successfully "sell from the heart". 

    0:45- Today’s Sponsor 
    5:59- Larry’s story
    11:26- Learning and Growing 
    13:10- How you show up
    15:22- Technology and Relationship
    19:48- Older and Younger generations 
    23:48- Getting called out
    25:36- Soft Skills 
    28:59- Creating an inviting environment 
    32:00- First Impression
    35:29- Don’t freeze 
    38:00- Paying attention to your customers 
    41:07- Getting more from the emojis 
    44:03- Coming from the heart
    47:29- Showing up
    49:11- Follow your targets 
    52:38- Wrapping up

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    57 min
  • SSFN.35 - 5 LinkedIn Social Selling Hacks

    Leave your comment

    In this episode we will explore 5 (and maybe more...) Social Selling hacks you can use with LinkedIn to get more hi-quality engagement and more heathy connections. 

    1:50- Jokes of the Episode 
    5:50- Hacks of AI
    8:28- The Revenue Zone
    11:42- Finding the Actives 
    12:30- An LinkedIn Example
    16:30- Hacking the Commenting 
    19:42- Better version of
    23:35- Content for your profile 
    26:25- Combining hacks 
    29:25- Comment Workout 
    33:40- Learning your content 
    36:50- Modern Mindset
    39:51- Experts in their Field
    43:25- People connecting with you

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    50 min
  • SSFN.34 - How to succeed with Social Selling - even if your prospects aren't posting on LinkedIn with Brynne Tillman

    Leave your comment

    In this episode we will be joined by Brynne Tillman, CEO of the LinkedIn Whisperer and Social Sales Link and we will explore how you can succeed with social selling even if your prospects are not actively engaging on LinkedIn. 

    1:04- Sponsored by Fist Bump
    5:18- Byrnne’s background 
    8:02- Your Prospects may be a lurker
    10:45- Mindset 
    12:46- Converting the Lurkers
    16:39- You can do so much in LinkedIn
    19:05- Looking into your shared connections 
    21:27- Company page in LinkedIn
    23:54- Reach out
    26:14- Bringing Value
    29:13- It’s not an exact recipe 
    31:14- Pods
    34:25- Links in DM’s
    36:45- Ring the Bell
    39:01- LinkedIn Order Algorithm 
    41:58- Commenting and Tagging 
    44:27- Wrapping up
    47:04- One on One and Leverage 

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    53 min
  • SSNF.33 - Real-life Newbie Case Study with Daniel Willems

    Leave your comment

    In this episode we will be joined by Fist Bump Co-Founder Daniel Willems who will share his "newbie story" with LinkedIn, building a personal brand and the barriers he faced in feeling comfortable with posting, commenting and liking on LinkedIn. It is a super cool real-life story that you will not want to miss! 

    00:54- Our Sponsor today
    6:15- Awakening in Social 
    8:40- Daniel’s Background 
    12:20- Daniel’s perspective of LinkedIn 
    15:16- Capturing the Comments 
    18:00- Starting out
    20:42- Spotlight effect
    24:58- Imposter Syndrome 
    27:55- Tactics for commenting 
    29:36- Dos and Dont’s for starting out
    33:02- Being in front 
    35:28- Don’t smell like a sales pitch 
    37:45- Starting slow
    42:08- Benefits of starting commenting
    44:55- Authenticity 
    48:10- Coming from a Place of Serving 
    52:48- Modern Seller HQ

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    57 min
  • SSFN.32 - Social Selling by the Numbers - Chapter 3

    Leave your comment

    In this episode we will share a fresh new batch of amazing social selling statistics and metrics. This is not miss episode for sure!

    00:50- Today’s Sponsor 
    5:44- Carson’s Statistics
    9:07- Engagement in Social Media is a substitute for Face to Face 
    11:06- Brandon’s Statistics 
    14:22- How you show up
    17:49- Tom’s Statistics 
    20:57- Hugs not Handshakes 
    23:53- Understanding the needs 
    26:16- Building a relationship 
    28:53- Working towards Inbounds
    32:22- Practice makes Progress
    35:40- Hesitation around Social 
    38:10- B2B and Social Selling 
    41:05- Social Selling isn’t limited 
    43:11- Outbound vs Inbound with Social Selling 
    45:28- Cold calling/emailing is dead
    48:07- Up up and Away

    Subscribe to the audio podcast on your favorite channel: 
    https://socialsellingfornewbies.buzzsprout.com/share

    Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

    Join us in our FREE social selling community:  https://socialsellinghq.com1

    Don't miss out, your next big idea could be just one episode away!

    This Show is sponsored by Fist Bump
    Your prospecting partner to authentically fill your pipeline with ideal customers.

    Check out our Live Show Events here: Mastering Modern Selling Live Show

    Subscribe to our Newsletter: Mastering Modern Selling Newsletter

    52 min

About Mastering Modern Selling

From the publisher's feed

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing…

More shows like Mastering Modern Selling

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,190 Listeners