Mastering Modern Selling

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In this episode we are joined by social selling expert Bill McCormick from Selling from the Heart where we will explore how "all sales are social" and what that means to your social selling strategy. 

4:20- Bill McCormick background
9:34- Pitch Slap pre pandemic 
10:49- Social elements in Sales
15:00- Showing up digitally 
17:25- What’s after your profile set up
22:03- Authentic Connection Requests
25:01- Who to connect with on LinkedIn
29:19- Quantity over Quality 
35:52- Social Selling Tools
38:35- Engagement is about depth 
43:19- Mindset of the User
45:30- Diversity of opinion in LinkedIn 
48:05- It comes down to your Mindset 

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In this episode Tom, Brandon and Carson discuss what innovative tools and technologies they are using to support their social selling and marketing efforts.  

2:17- Technology and Tools in Sales 
4:40- Just Share what you’re learning 
7:00- Personalize your Strategy 
10:40- Enterprise Functions
13:25- Hashtag Research
16:44- LinkedIn comments 
19:25- Post Examples 
22:40- LinkedIn Algorithm
26:12- Content Fries 
29:45- Dogs and Leadership 
34:07- Right person right cadence 
37:45- Value of Excel
41:25- Sales is a contact sport
43:25- Knowing where to go next 

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In Episode #19 of Social Selling for Newbies we discuss with Karen Kelly about how women have historically avoided sales roles and sales leadership positions but that is changing slowly but surely. Join us with special guest and sales coach Karen Kelly and discover how women can use social to succeed in sales and have a long, rewarding career in sales and sales leadership. 

2:30- Karen Kelly's background 
5:34- Women avoiding sales 
7:30- Cold Calling 
10:20- Understanding your why
12:38- Word Association with Sales
16:20- No sales policy 
18:34- How to change bro culture 
21:58- Building yourself in Sales
25:40- Corporate Selling vs Social Selling 
28:43- Difference between men and women in Social Selling 
31:54- Perceptions and Consequences in Sales
35:20- Getting out of your own Head
37:05- Don’t be afraid in Sales
41:15- Closing Statements 
43:39- Karen Kelly’s information 

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In Episode #18 of Social Selling for Newbies join us and social selling experts Morgan Smith and Nicholas Thicket from Alignd for a deep dive on how to use modern social prospecting to building healthy connections and strong business relationships that turn into sales and revenue. 

1:40- Modern social prospecting 
4:40- Morgan’s definition of trust in selling
7:52 - Research in Social Selling 
10:10- Making assumptions in selling 
13:10- Multiple Dimensions of Social Selling 
16:00- Different prospect skills in Social Selling 
18:50- Different Flavors of Sales
23:16- Bringing a mindset to Social Selling
25:30- Vampire Sales
28:30- Circle of Trust
31:15- The Biggest Struggle of Social Selling 
34:45- After starting the conversation 
38:15- Social Selling and AI
42:06- Confidence in posting with AI
45:36- Morgan and Nicholas’s podcast

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In Episode #17 of Social Selling for Newbies Tom, Brandon and Carson (along with some help from the audience) explore a batch of new 2023 social selling statistics.   Key topics include: 

00:33 - Today’s Topic 
3:21 - Statistics and Demand 
5:18 - Social Selling is modern selling. 
9:14 - Statistics of 2023
12:34 - Viability of Social Selling 
15:05 - Sales is about being known, liked, and trusted. 
17:30 - Trust and Repetition
20:55 - Leveraging Social to be others focused. 
24:30 - Driving the Pipeline 
27:04 - Meeting the buyers where they are. 
30:00 - Being intentional on social media. 
33:34 - Social Selling is using all your mediums. 
36:00 - Last Statistic 
39:07 - Buyers are going their own direction. 
40:35 - Our goal

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In this episode our special guest is our own Carson Heady! Carson is a Managing Director and the #1 social seller at Microsoft. In this episode we are going to go deep on how Carson's manages his sales team and how they use social to develop and close 8 and 9 figure deals. Be sure to join live and get your questions answered! 

2:25- Carson’s introduction.
5:50- Transition from traditional sales team to a social team.
10:30- Day to day tangibles. 
13:20- What campaigns mean to Carson and his role. 
15:18- Virtual selling. 
18:25- Social Selling culture. 
22:05- Manager traits in Social Selling. 
25:04- Relationship is the key in Social Selling. 
27:50- Respecting the Ecosystem. 
30:20- How to do more in sales. 
34:10- You won’t realize your impact until you look back. 
35:40- Carson’s traits that make Social Selling work. 
39:05- Ways of Interacting. 
41:05- Again, relationships are important. 
43:45- Relationship Ecosystem and its culture. 
44:58- When are relationships going to become the norm vs the exception in sales.

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In episode #15 of Social Selling for Newbies we will explore several interesting "out of the box" sales KPI's that you and your team should be tracking as you kick off 2023 and how these KPI's relate to effective social selling.

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In episode #14 of Social Selling for Newbies this is a holiday week we decided to do a "virtual live" replay of one of the most popular episodes - Social Selling by the Numbers. The data discussed in this episode is more relevant and important than ever as we enter 2023. Enjoy and Happy New Year!

2:25 - Social Selling isn't magical, it's practical
4:37 - Social Selling can be seen as controversial 
7:00 - Thriving is social settings 
9:51 - Episode three 
12:40 - Data in Social Selling 
14:50 - Tracking your Social Selling progress 
17:40 - The buyer journey has changed 
20:30 - Tracking your connections 
24:25 - Making social activities human 
27:38- Posting is great but commenting is interactive 
30:11 - 30% acceleration in the same cycle 
34:55- Staying top of mind by engaging 
38:38- How to deal with lurkers 
42:00 - The Probability game

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In Episode #13 of Social Selling for Newbies Adam talks about how he used to utilize social selling activities with little succes. Then, he encountered The Revenue Zone model and changed his contnet and publishing strategy. Listen how Adam has created a new strategy and sytem for using social activities and content to leverage his social presence that produces real conversations and real sales opportunities. 

1:15 - Adam Ritchie introduction 
3:05 - Backstory of Adam Ritchie 
5:00 - Social Selling sucks 
7:10 - Tools and Processes in Social Selling 
10:27- Strategy going into 2023
14:00 - Communicating your Brand 
16:10 - Humans are meant to connect with one another 
18:40 - Mindset of Social Selling 
22:23 - How to address the let down 
26:09 - Digging deeper into Social Selling 
31:41 - Celebrating your connections 
34:38 - Social is just another tool 
38:07 - Eliminating social disappointments 
40:30 - Relationships take time to form

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In episode #12 of Social Selling for Newbies we are talking about how to start social selling in the new year. Is it time for you to add social selling activities to your existing sales playbook? Are you ready but uncertain what activities will benefit you the most? In today's episode Carson Heady and Alexander Low are two of the original social sellers and have been utilizing social selling actions for years. Brandon joins the conversation as well. 

4:00 - Referrals in sales conversations.
10:30 - Building relationships before referrals.
14:30 - What’s the worse that can happen?
16:30 - Finding the shortest route to a conversation.
19:30 - Conversation is key.
21:50 - Each industries is different.
23:48 - Systems in creating content.
26:55 - Content Strategy
30:10 - Sales Navigator

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter