Mastering Modern Selling

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In episode #11 of Social Selling for Newbies we are talking about how too many people lump social marketing and social selling into one big category. But, they are not the same. Social marketing is much more passive like brand building. But, social selling and social prospecting are active, strategy and daily activities, like cold calling, designed to create customer conversations. 

1:05 - Social prospecting, not Social marketing.
12:34 - Social listening.
16:55- Don’t Lean into the Easy 
18:50 - How to learn how to be Comfortable.
22:56 - Understanding how to leverage Social Selling.
26:58 - Developing conversations.
29:53 - More on leveraging Social Selling.
33:45 - Strategic social media planing.
37:12 - The sales process accelerates when there’s a relationship.

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com1

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

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In episode #10 of Social Selling for Newbies we are talking about good social strategy includes both posting and commenting. But what should I be posting and when? How should I be commenting? In this episode we will discuss these questions and more.

1:40 - What's the next step after the last episode?
3:35 - How to overcome your lack of comfort and time.
8:15 - The practicalness of Social Selling.
12:00 - Posting with a purpose.
16:09 - Post, Tag, and Praise. Never about me.
20:30 - Talking about the Algorithm
23:28 - Commenting and being seen.
28:30 - You have time to post and comment.
32:25 - Posting things that resonate with people.
37:01 - Hashtag post challenge

Subscribe to the audio podcast on your favorite channel: 
https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Join us in our FREE social selling community:  https://socialsellinghq.com

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #9 of Social Selling for Newbies we are joined by special guest Red Stafstrom from Broken SalesPeople where we discuss Overcoming Social Insecurities and Growing your Social Cred.   Show highlights:  

3:50 - Red's Background
5:20 - Introverts are great at selling 
7:56 - Overcoming Social Insecurities 
10:50 - Finding Social mediums you are comfortable with
15:50 - Nothing had changed, it's just different 
18:30 - Facilitating Relationships helps your Relationships 
21:10 - Don't be Anti-Social on a social network
25:47 - Undetanding the User Experience 
29:45 - Putting together your social plan
34:05 - Anyone can have a Social Insecurities 
40:15 - Figuring out how YOU want to sell

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #8 of Social Selling for Newbies we are joined by special guest Mariana Lima from Tricycle Europe where we discuss Social Selling Transformation.   Show highlights: 

2:15 - Mariana discusses her background and how she started in Social Selling.
7:20 - Sales and Marketing overlapping and becoming more human.
9:15 - Misconstructions of Social Selling.
10:55 - Traditional Selling vs Social Selling.
13:08 - Mariana discusses her research on Social Selling.
15:50 - Social Selling development through the years.
18:50 - It's about delivering value and serving people.
20:10 - The Mindset Shift of the Buyer.
27:00 - What happens when Social Selling isn't done right.
30:20 Mariana discusses her job at Tricycle Europe.
38:48 - Learning more about Mariana and how to connect with her.

Subscribe to the audio podcast on your favorite channel:  https://socialsellingfornewbies.buzzs...

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/soci...

Join us in our FREE social selling community:  https://socialsellinghq.com

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #7 of Social Selling for Newbies we are joined by special guest Skyler Radcliffe from Salesforce where we discuss a Social Selling Case Study.   Show highlights: 

2:00 - Skyler discusses his background and role at Salesforce as a BDR
6:00 - Using social for prospect research and homework
8:17 - How is Skyler using social to set himself apart from other BDR's?
11:36 - How to get the conversation started on LinkedIn. 
16:00 - The important of numbers and scale. 
19:35 - Skyler discusses his "day in the life" and what are key events that drive connections
25:00 - Using Facebook, Instagram and other channels.
29:00 - The importance of using all the tools and communication channels.   
34:00 - Nothing has changed, it is just different!
34:37 - The importance of personal brand.
37:12 - Intent and the "anti-pitch slap".
40:00 - The importance of getting and showing results.   
42:00 - Please join the Social Selling HQ community at socialsellinghq.com

Subscribe to the audio podcast on your favorite channel:  https://socialsellingfornewbies.buzzsprout.com/share

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #6 of Nothing has Changed in Sales, It's Just Different Show highlights:  

0:00 -Introduction to today’s show.
7:24 - How the landscape has changed, but the fundamentals stay the same.
10:47 - The importance of building a relationship with your prospects.
12:18 - There’s no shortcuts here.
13:58 - How to use Tom’s experience as an example of a successful sales pitch.
20:50 - How social selling solves the problem of what you just said.
24:01 - How to use social media to connect with your community and build relationships.
28:39 - Create a conducive environment for relationships to happen.
31:34 -Social selling is just one of a few mediums that you use to communicate to people.

Subscribe to the audio podcast on your favorite channel:  https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #5 of Social Selling for Newbies we talk about A Social Selling Day in the Life with special guest Brian Galicia

Note:  If you have not checked out Episode #4 you should do so as it relates perfectly to this episode.  Episode #5 highlights: 

0:01 - Introducing Brian Galicia from Microsoft.
0:55 - Back to the Future movie trivia.
8:41 - Carson’s take on people who say they don’t have time to prospect.
11:13 - What should sellers be thinking about as they get started in social media?16:35 - Is the LinkedIn lead you’re doing through email or through email?
19:03 - Why you have to be consistent with your message and create demand.
24:51 - What have been some of the biggest lessons and learnings that you’ve had from this course?
27:41 - Why you need to surround yourself with people who can help you on your journey.
32:56 - How to use a warm connection to get into the conversation.
35:45 - How do you put the two together? How do you create people to come to you?
41:48 - What is the future of social selling?
45:18 - The future of social selling is selling.
46:28 - Social selling isn’t any different than selling -.
50:44 - Social Selling For Newbies Facebook Page.

Comment please and let us know you are joining us. We would feel really bad if no one shows up. :-)

Oh yeah, please share with your friends who could benefit from it too. We appreciate it!

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #4 of Social Selling for Newbies we talk about How to Sell Social Selling to your Boss. 

Note:  If you have not checked out Episode #3 you should do so as it relates perfectly to this episode.  Episode highlights: 

0:00 - Intros
3:30 - Carson:  Is social selling a gimmick? 
5:20 - Brandon:  Why is social selling misunderstood?  The importance of building community and evaluating your current playbook. 
7:00 - How is Social Selling different from Social Marketing? 
13:04 - Brandon provides some interesting B2B buyer stats...
- 86% of buyers want to be sold virtually
- 70% of buyer research is done prior to talking to a sales person. 
16:00 - Carson: Why you need to be doing social selling?   Your competition is doing it! 
18:00 - Brandon:  The importance of going slow to move fast.   How to handle the "I don't have time objection."
21:00 - The importance of providing value and being a guide.   
24:30 - How social selling relates to going to a coffee shop.  The importance of not selling too soon.   
28:00 - How to use Social Selling to get "prospect intelligence". 
29:00 - Brandon:   "Nothing has changed, it is just different."   What if we tried "social selling and it did not work?"
32:00 - Does a pilot project make sense?   How to figure out what is not working. 
35:00 - Final thoughts on selling the boss.   
36:00 - Next weeks episode with Brian Galicia.   

The Revenue Zone Book:  https://therevenuezone.com

Comment please and let us know you are joining us. We would feel really bad if no one shows up. :-)

Oh yeah, please share with your friends who could benefit from it too. We appreciate it!

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In episode #3 of Social Selling for Newbies we discuss the benefits and amazing statistics associated with adopting a social selling strategy.   Show highlights: 

1:00 - How does the movie Moneyball relate to Social Selling?   How to do more with less.
4:00 - Carson's provides some amazing Social Selling stats:
- 3.2BN people are on social media
- 78% of sellers using social media outsell their peers who are not. 
- 76% of buyers are willing to have a social media conversation. 
- Social sellers are 51% more likely to achieve sales quotas. 
- 84% of c-level executives use social media to make purchasing choices. 
7:20 - How to buyer journey has changed.   How the sales process has changed.   
13:25 - Carson's .500 batting average with getting connection requests accepted.   The importance of quality dialogs and relationships.   
17:00 - The importance of commenting. 
20:00 - Brandon's Social Selling Statistics:
- 30% acceleration in sales cycles
- Much less ghosting with social selling interactions ("ghost busting").   
- 80% increases in conversations compared to cold calling or cold email outreach.   
- 150% more accepted connection requests.   
27:00 - Making the "art" of social selling into more of a "science"
29:00 - Commenting is a great way to reach the lurkers.   
31:30 - The bottom line: Get involved in way more details and the probabilities skyrocket.   
33:30 - What is considered "good content"?
35:00 - Final thoughts and successes. 

Subscribe to the audio podcast on your favorite channel:  https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee


Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

In episode #2 of Social Selling for Newbies we are joined by Alexander Low (live from London, England) where we discuss the Evolution of Social Selling.  Show highlights:  

0:45 - Alex Low Intro
5:35 - How Alex started with Social Selling (2014) and his "ah ha" moment.
7:45 - How Carson started with Social Selling (2014)
9:30 - How Brandon started with Social Selling (2016)
12:37 - Alex's lessons learned with Social Selling.   The importance of having a goal and purpose.  
17:30 - Carson's lessons learned with Social Selling.  Don't have to be perfect.   The important of personal brand.  
23:30 - Brandon's lessons learned with Social Selling.   Don't focus on being perfect.   Focus on building relationships.  
28:00 - The future of Social Selling and the role of intent data.   
32:00 - Carson discusses how to use data intelligently.  
35:50 - Where to connect with Alex Low - "just do it".

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out, your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter