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In episode #4 of Social Selling for Newbies we talk about How to Sell Social Selling to your Boss. 

Note:  If you have not checked out Episode #3 you should do so as it relates perfectly to this episode.  Episode highlights: 

0:00 - Intros
3:30 - Carson:  Is social selling a gimmick? 
5:20 - Brandon:  Why is social selling misunderstood?  The importance of building community and evaluating your current playbook. 
7:00 - How is Social Selling different from Social Marketing? 
13:04 - Brandon provides some interesting B2B buyer stats...
- 86% of buyers want to be sold virtually
- 70% of buyer research is done prior to talking to a sales person. 
16:00 - Carson: Why you need to be doing social selling?   Your competition is doing it! 
18:00 - Brandon:  The importance of going slow to move fast.   How to handle the "I don't have time objection."
21:00 - The importance of providing value and being a guide.   
24:30 - How social selling relates to going to a coffee shop.  The importance of not selling too soon.   
28:00 - How to use Social Selling to get "prospect intelligence". 
29:00 - Brandon:   "Nothing has changed, it is just different."   What if we tried "social selling and it did not work?"
32:00 - Does a pilot project make sense?   How to figure out what is not working. 
35:00 - Final thoughts on selling the boss.   
36:00 - Next weeks episode with Brian Galicia.   

The Revenue Zone Book:  https://therevenuezone.com

Comment please and let us know you are joining us. We would feel really bad if no one shows up. :-)

Oh yeah, please share with your friends who could benefit from it too. We appreciate it!

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

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Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

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In episode #3 of Social Selling for Newbies we discuss the benefits and amazing statistics associated with adopting a social selling strategy.   Show highlights: 

1:00 - How does the movie Moneyball relate to Social Selling?   How to do more with less.
4:00 - Carson's provides some amazing Social Selling stats:
- 3.2BN people are on social media
- 78% of sellers using social media outsell their peers who are not. 
- 76% of buyers are willing to have a social media conversation. 
- Social sellers are 51% more likely to achieve sales quotas. 
- 84% of c-level executives use social media to make purchasing choices. 
7:20 - How to buyer journey has changed.   How the sales process has changed.   
13:25 - Carson's .500 batting average with getting connection requests accepted.   The importance of quality dialogs and relationships.   
17:00 - The importance of commenting. 
20:00 - Brandon's Social Selling Statistics:
- 30% acceleration in sales cycles
- Much less ghosting with social selling interactions ("ghost busting").   
- 80% increases in conversations compared to cold calling or cold email outreach.   
- 150% more accepted connection requests.   
27:00 - Making the "art" of social selling into more of a "science"
29:00 - Commenting is a great way to reach the lurkers.   
31:30 - The bottom line: Get involved in way more details and the probabilities skyrocket.   
33:30 - What is considered "good content"?
35:00 - Final thoughts and successes. 

Subscribe to the audio podcast on your favorite channel:  https://socialsellingfornewbies.buzzsprout.com/share

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee


Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

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In episode #2 of Social Selling for Newbies we are joined by Alexander Low (live from London, England) where we discuss the Evolution of Social Selling.  Show highlights:  

0:45 - Alex Low Intro
5:35 - How Alex started with Social Selling (2014) and his "ah ha" moment.
7:45 - How Carson started with Social Selling (2014)
9:30 - How Brandon started with Social Selling (2016)
12:37 - Alex's lessons learned with Social Selling.   The importance of having a goal and purpose.  
17:30 - Carson's lessons learned with Social Selling.  Don't have to be perfect.   The important of personal brand.  
23:30 - Brandon's lessons learned with Social Selling.   Don't focus on being perfect.   Focus on building relationships.  
28:00 - The future of Social Selling and the role of intent data.   
32:00 - Carson discusses how to use data intelligently.  
35:50 - Where to connect with Alex Low - "just do it".

Follow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-for-newbies/

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your comment

There is a lot more conversation around social selling now than ever.

We are all newbies too.

We all want this show and community to become a huge resource and help anyone or any team looking for adding social selling to their outreach and sales processes.

So, we really hope this is as fun and beneficial for you all as we hope it will be for us.

We have partnered together to launch Social Selling for Newbies. Come join the conversation with your comments. Share with any of us topics that are most important to you.

We will do our best to add them to our topics list. Social Selling Newbie Nation Unite. 😀

Comment please and let us know you are joining us. We would feel really bad if no one shows up. :-)

Oh yeah, please share with your friends who could benefit from it too. We appreciate it!

Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

Follow Social Selling for Newbies
LinkedIn
YouTube

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show

Subscribe to our Newsletter: Mastering Modern Selling Newsletter