October 18, 2022

SSFN.3 - Social Selling by the Numbers

39 minutes

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In episode #3 of Social Selling for Newbies we discuss the benefits and amazing statistics associated with adopting a social selling strategy. Show highlights:

1:00 - How does the movie Moneyball relate to Social Selling? How to do more with less.
4:00 - Carson's provides some amazing Social Selling stats:
- 3.2BN people are on social media
- 78% of sellers using social media outsell their peers who are not.
- 76% of buyers are willing to have a social media conversation.
- Social sellers are 51% more likely to achieve sales quotas.
- 84% of c-level executives use social media to make purchasing choices.
7:20 - How to buyer journey has changed. How the sales process has changed.
13:25 - Carson's .500 batting average with getting connection requests accepted. The importance of quality dialogs and relationships.
17:00 - The importance of commenting.
20:00 - Brandon's Social Selling Statistics:
- 30% acceleration in sales cycles
- Much less ghosting with social selling interactions ("ghost busting").
- 80% increases in conversations compared to cold calling or cold email outreach.
- 150% more accepted connection requests.
27:00 - Making the "art" of social selling into more of a "science"
29:00 - Commenting is a great way to reach the lurkers.
31:30 - The bottom line: Get involved in way more details and the probabilities skyrocket.
33:30 - What is considered "good content"?
35:00 - Final thoughts and successes.

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Connect with us on LinkedIn:
Carson V. Heady
Tom Burton
Brandon Lee

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