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In Episode #13 of Social Selling for Newbies Adam talks about how he used to utilize social selling activities with little succes. Then, he encountered The Revenue Zone model and changed his contnet and publishing strategy. Listen how Adam has created a new strategy and sytem for using social activities and content to leverage his social presence that produces real conversations and real sales opportunities. 

1:15 - Adam Ritchie introduction 
3:05 - Backstory of Adam Ritchie 
5:00 - Social Selling sucks 
7:10 - Tools and Processes in Social Selling 
10:27- Strategy going into 2023
14:00 - Communicating your Brand 
16:10 - Humans are meant to connect with one another 
18:40 - Mindset of Social Selling 
22:23 - How to address the let down 
26:09 - Digging deeper into Social Selling 
31:41 - Celebrating your connections 
34:38 - Social is just another tool 
38:07 - Eliminating social disappointments 
40:30 - Relationships take time to form

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