Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 266 episodes available.

Mastering Social Media for Schools episodes:

March 27, 2023The Importance of Sharing Authentic Moments and Building Relationships with Kari Klebba
Listeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold!
Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight the incredible things happening in the schools.
Focusing on authentic moments has been part of Kari’s approach since she started, and she shares one such moment that went viral this school year!
Building on ideas that come from other schools was the inspiration that led to Kari’s district receiving an award for a series that they did to highlight the anniversary of Title IX (nine) and women in sports.
SPECIAL GUEST
Kari Klebba
Communications, Community Outreach and Safety Coordinator
School District of Milton, Wisconsin
Email: [email protected]
Website: https://www.milton.k12.wi.us/
Facebook: https://www.facebook.com/SchDistofMilton
Instagram: https://www.instagram.com/milton_school_district/
Twitter: https://twitter.com/SchDistofMilton
YouTube: @sdmcommunications594
USEFUL INFORMATION
Title IX Series: First post, Another post, Another post
Ice Orbs original post and round 2 post
Original post of Mr. Terry’s Class
Andy Grammer - Reel on Facebook
Interested in our membership program? Learn more here:
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter here
www.SocialSchool4EDU.com
...more
36min
March 20, 2023School Leaders’ and Communicators’ Roles in Workplace Well-being: How Do We Curb the Educator Burnout Epidemic? with Dr. Janet Swiecichowski, APR
After surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools.
Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations need to focus on to reduce staff burnout.
Are you experiencing one of the three signs of burnout? Find out as Janet explains them in detail.
What steps should you take as a school communicator to help with your well-being? You’ll learn simple strategies, from setting boundaries with email responses to watching the media you consume.

SPECIAL GUEST
Dr. Janet Swiecichowski, APR
Vice President
CEL Marketing PR Design

Email: [email protected]
Twitter: @jswitch

Website: http://www.celpr.com
Facebook: https://www.facebook.com/celpr
Instagram: https://www.instagram.com/celcreative
Twitter: https://twitter.com/celcreative

USEFUL INFORMATION
Janet’s dissertation
Right to Disconnect Procedure from Shawn McKillop, APR
Healthy Minds App
Insightful Timer App
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
37min
March 13, 2023My Personal Mental Health Journey with Andrea Gribble
This country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey.
Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment.
It made sense to me that I had severe anxiety when I lost my job and had to move in with my parents back in 2014, but why did I face depression in the fall of 2022 when my life was going so well? I was really hard on myself for that.
If you need help, please reach out to a professional. I’ll share my treatment plan, but everyone’s path is different.

Email: [email protected]
Follow Andrea on Twitter: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Data Sources:
2023 Workplace Mental Health: New Challenges, New Directions, and Best Practices
National Center for Health Statistics - Anxiety & Depression
My book is coming soon! Visit https://socialschool4edu.com/book/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
...more
34min
March 06, 2023Much More than Square Pizza: Marketing School Meals with Liz Roesel
Meet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social!
Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program.
What do schools get wrong when it comes to social media? It’s easy, and you’ll learn all about it in this episode.
It’s National School Breakfast Week right now - March 6-10, 2023. Liz shares some easy ideas you can use on your school nutrition, district, or school-level pages!

SPECIAL GUEST
Liz Roesel
President and Founder
SEA Level Social, North Carolina

Email: [email protected]

Website: www.sealevelsocial.com
Facebook: https://www.facebook.com/sealevelsocial
Instagram: https://www.instagram.com/sealevelsocial

USEFUL INFORMATION
Grab free resources at www.sealevelsocial.com/free. Make sure to sign up for her free newsletter!
Is your school a member of the School Nutrition Association? If so, check out their 2023 National School Breakfast Week toolkit! https://schoolnutrition.org/resource/nsbw23-toolkit/
My BeReal photo from the K12PRtip
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
February 27, 2023#SchoolPR Simplified: NSPRA Membership with Melissa McConnell
You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership.
Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the program NSPRA has with CoSN to talk directly with social media companies.
There is so much offered to NSPRA members. Melissa breaks down the primary programs, including webinars, resources, forums, and more.
Want to meet Melissa and me in St. Louis this summer? Join us at the NSPRA Seminar! Melissa explains what this event includes and why you should consider signing up.

SPECIAL GUEST
Melissa McConnell
Manager, Professional Development and Member Engagement
NSPRA

Email: [email protected]
Twitter: @EdPRMack

Website: www.nspra.org
Facebook: https://www.facebook.com/NSPRAssociation
Instagram: https://www.instagram.com/natlschoolpr
Twitter: @NSPRA
Linked In: https://www.linkedin.com/company/national-school-public-relations-association/

USEFUL INFORMATION
Learn all about membership benefits and how to join - click here!
Meet us in St. Louis - NSPRA 2023 National Seminar information
Schedule a time to chat with Melissa - click here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
February 20, 2023Building Your School Publicist Program with Emily Rojas
Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR!
Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, trained, and measured on their duties that are rewarded with a small stipend.
Dalton Public Schools has over 13,000 followers on Facebook. Emily shares the three secrets to their success!
The #DaltonDifference is more than a hashtag. The entire community rallies behind it. Learn some fun ways that the communications team has promoted the use of this hashtag.

SPECIAL GUEST
Emily Rojas
Communications Specialist
Dalton Public Schools, Georgia

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/emilyaddiemartin/

Website: www.daltonpublicschools.com
Facebook: https://www.facebook.com/dpsschools
Instagram: https://www.instagram.com/dpsschools/
Twitter: @dpsschools
TikTok: https://www.tiktok.com/@dpsschools

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
February 13, 2023A Superintendent’s Success Story Using Social Media with Matthew J. Murphy, Ed. D.
Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview.
Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains them in detail. This is really helpful for those listeners who struggle with getting some of their own administrators on board.
The Profile of a Graduate program was an important initiative at Ramsey School District in New Jersey, but without good communication, it would have just sat on a shelf. Matthew shares examples of how they used social media to continually communicate the program to the community.
Social media and smiling kids are great, but the “why” behind each activity, lesson, or experience is the most important. Let your followers know why you’re doing what you’re doing!

SPECIAL GUEST
Matthew J. Murphy, Ed. D.
Former Superintendent
Ramsey Public Schools, New Jersey

Email: [email protected]
Twitter: @drmatthewmurphy
Instagram: https://www.instagram.com/drmatthewmurphy

Website: https://drmatthewmurphy.com

USEFUL INFORMATION
Profile of a Graduate from Ramsey School District:
Overview of program
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
February 06, 2023Creating Campaigns for Beginners with Megan Anthony
Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process.
Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign.
Hear two specific examples of how Megan put this process to work in two different districts, and learn the success of each!
Be inspired by great campaigns to introduce new leaders and attract substitutes to your district.

SPECIAL GUEST
Megan Anthony
Communications Coordinator
Canal Winchester Schools, Ohio

Email: [email protected]
Twitter: @MeganAnthonyPR

Website: https://www.cwschools.org
Facebook: https://www.facebook.com/cwschools
Instagram: https://www.instagram.com/canalwinchesterschools/
Twitter: @CW_Schools

USEFUL INFORMATION
Communication Planning Worksheet
New Administrator Communication Plan
21 Questions used to ask staff
Save the Day. Become a Substitute
Post Example 1
Post Example 2
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
January 30, 2023TikTok, Reels, and Consistent Storytelling for Your District with Breanna Hensley
With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools!
Breanna will share specific strategies that are working to receive great content to share on their social media channels.
Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used.
Adding another channel doesn’t have to mean more work. We discuss how you can create and use a video on several different platforms without any additional work. And guess what? The reach is still awesome!
UPDATE: Hang on to the end of the episode! North Carolina’s Governor created a mandate that shifted the school’s ability to use TikTok on state-issued devices. Breanna will share what that means for their channel, how they handled it, and their plans for moving forward.

SPECIAL GUEST
Breanna Hensley
Digital Marketing Specialist
Buncombe County Schools, North Carolina

Email: [email protected]

Website: https://www.buncombeschools.org/
Facebook: https://www.facebook.com/BuncombeSchools/
Instagram: https://www.instagram.com/buncombeschools/
Twitter: @Buncombeschools
TikTok: @Buncombeschools

USEFUL INFORMATION
Barbie Bungee Jumping TikTok Video - Uploaded to Instagram
TikTok Video Tips for Staff - You can customize this for your school!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
January 23, 2023Social Media at Small Private Schools—Leading the Fan Club with Stephanie Jakoblich
Social media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story.
How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share her strategies for telling such remarkable stories.
You may never know the impact your social media efforts have. Luckily though, Stephanie's heartfelt story of a community member led to a substantial monetary gift to the school’s technology program!
Stephanie is a one-person shop. How does she stay on top of it all? Her school invests in professional development through the #SocialSchool4EDU membership program! She will share details about how the training has impacted her storytelling.

SPECIAL GUEST
Stephanie Jakoblich
Communications & Marketing
St. Jude of the Lake Catholic School, Minnesota

Email: [email protected]
LinkedIn: Stephanie Jakoblich

Website: https://www.stjudeofthelakeschool.org/
Facebook: www.facebook.com/stjudeofthelakeschool
Instagram: www.instagram.com/stjudeofthelakeschool/

USEFUL INFORMATION
Social Media Bingo Challenge
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 266 episodes available.

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