Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

July 01, 2024Your Back-to-School Communication Checklist with Brian Bridges
In this episode, you'll discover:
Best Practices for School Communication - Start the school year strong with expert strategies from Brian, who brings 10 years of experience in school PR.
How to Engage Your Audience with Real Stories - Learn about Brian's innovative system for gathering over 2,000 stories from staff, enhancing engagement and content richness.
The Power of QR Codes in Communication - Discover how QR codes can revolutionize your print materials, making updates seamless and accessible.
Essential Pre-School Year Staff Discussions - Brian outlines crucial communication topics to cover with your staff before the school year begins, ensuring everyone is on the same page.

SPECIAL GUEST
Brian Bridges
Director of Communications and Public Relations
Lake Hamilton School District, Arkansas
Past-President of ArkaNSPRA

Email: [email protected]

Website: https://www.lhwolves.net
Facebook: https://www.facebook.com/LHSDWolves
Instagram: https://www.instagram.com/lhsd_wolves/
Twitter: https://twitter.com/LHSD_WOLVES

USEFUL INFORMATION
Back to School Mailer
Interview tips for athletes
Website link with branding details
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min
June 24, 2024How to Successfully Roll Out Any New Districtwide Platform with Jennifer Valley and Laura Hrad
In this episode, you'll discover:
Understanding the Need: Insights into Richfield Public Schools’ approach to identifying a communication platform that meets the needs of families, staff, and students.
Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform.
Overcoming Challenges: Learn from the good, the bad, and the challenging aspects of their March 2023 rollout.
Assessing Success: Discover why Jennifer and Laura believe their rollout was successful and the key factors that contributed to this achievement.
Future Planning: Stay tuned for valuable social media tips to enhance your storytelling in the 2024-2025 school year.

SPECIAL GUESTS
Jennifer Valley
Director of Marketing
Richfield Public Schools, Minnesota

Email: [email protected]

Laura Hrad
Digital Communications Specialist
Richfield Public Schools, Minnesota

Email: [email protected]

Website: https://www.richfieldschools.org
Facebook: @RPS280
Twitter: @Richfield280
Instagram: @richfield280
LinkedIn: https://linkedin.com/school/richfield-public-schools
Email questions to [email protected] or visit their website and hit the “I have a question” link at the bottom of any page!

USEFUL INFORMATION
Survey Examples from Richfield
Sign up for my FREE Summer Book Club - Register here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
59 min
June 17, 20245 Pro Tips to Boost Your School's Social Media Game Next Year with Andrea Gribble
Summer is here, and I know you are already thinking about next school year! Let’s set you up for success with five pro tips to help boost your social media game next year.
Today, I’ll break down five tasks or projects and provide supporting resources to help you complete them.
Have questions? I’m always available. I’m also excited to invite you to a free professional development series starting this month! Listen to the end to learn more.

Email: [email protected]
Follow Andrea on Twitter/X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION

All resources on 5 pro tips are located here.
Sign up for my FREE summer book club here!
Join the FREE Facebook group - The K12 School PR and Communications Community
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
26 min
June 10, 2024How to Create a Communication Camp for School Leaders with Sara Meredith
In this episode, you’ll discover:
Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on.
Comprehensive Training Topics: Get a rundown of what’s covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics.
Sara’s Insights: Hear firsthand from Sara about the most impactful outcomes of Comm Camp for her district. The revelation might surprise you!
Social Media Tips: Don’t miss the end of the episode when Sara reveals a crucial social media strategy that could significantly broaden your audience's reach.
Tune in to learn how you can implement these strategies to boost your leadership communication skills and enhance the overall success of your school community.

SPECIAL GUEST
Sara Meredith
Public Relations Coordinator
Peoria Unified School District, Arizona

Email: [email protected]
LinkedIn: @sarajsnow

Website: http://www.peoriaunified.org
Facebook: https://www.facebook.com/peoriaunified
Instagram: @peoriaunified11

USEFUL INFORMATION
#WhyPeoriaUnified Facebook post example from staff
One-page handout explaining Comm Camp
PRo Tips used in newsletter
Toolkit to help teachers share content via social media
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
37 min
June 03, 2024Entering the Algorithm: Using Instagram Features to Force Growth with Eric Perez
I’m so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He’s sharing his best tips today.
Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length.
What you share is as important as how you share it. Eric shares his Instagram screen to show how to apply settings and options to increase your reach!

SPECIAL GUEST
Eric Perez
Communications Specialist
Colton Joint Unified School District, California

Email: [email protected]
LinkedIn: Eric Perez

Website: https://www.cjusd.net/
Facebook: https://www.facebook.com/ColtonJUSD
Instagram: @coltonjusd

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
47 min
May 27, 2024Small School Success in Writing Our Story with John Hannah
Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students.
In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he’ll share its impact in his community, including passing their first bond since 1998.
Training your staff on the types of moments to capture is critical. Morton reminds their team to capture active, daily moments - not just the staged, posed photos.
As a leader, John’s best social media tip is to let your staff tell the story. They interact with families and students every day, and they can provide authentic, personal stories that allow the community to truly see what is happening in your school.

SPECIAL GUEST
John Hannah
Superintendent
Morton School District, Washington

Email: [email protected]

Website: https://morton.k12.wa.us
Facebook: https://www.facebook.com/MortonSchoolDistrict214
Instagram: @mortonsd214

USEFUL INFORMATION
Mock Trial Video
Podcast table and link to an episode with 6th grader Brody - click here!
Sign up for my FREE summer book club here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
42 min
May 20, 2024How Branding Brings Value When School Choice Grows with Madison Carr
Understanding Branding: Learn the dual aspects of branding—strategy and design—and why both are crucial for your school’s identity.
Common Branding Mistakes in K12: Madison Carr, an expert in school branding, discusses the typical pitfalls schools face in their branding efforts and how to avoid them.
Beyond Visuals: Discover why effective branding is more than just aesthetics like logos and colors and why settling for low-quality visuals can negatively impact your school's perception.
The Power of Words: Words shape your brand. Madison provides insights on selecting powerful messaging that aligns with your school’s vision and resonates across all communication channels.

Why Listen? This episode is essential for school communicators looking to enhance their branding strategy amidst growing school choice. Gain practical tips and insights to elevate your school’s brand and stand out!

SPECIAL GUEST
Madison Carr
Creative Director
Creative Chameleon Studio, Ohio

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/madisoncarr/

Website: https://www.creativechameleonstudio.com/

USEFUL INFORMATION
Madison’s examples:
Bellevue Children's Academy: https://bcacademy.com/
Willows Preparatory School: https://willowsprep.com/
Student story video from Marshalltown, IA.
Join membership now and you won’t pay until July! Learn more here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
40 min
May 13, 2024Using AI to Improve School Customer Service with Teddy Daiber
AI is impacting everything these days, and today, you’ll learn how it can help improve customer service for your school!
AI chatbots work in two ways. First, they help provide self-service support for your families (or customers). But almost more importantly, they provide a ton of data that can help improve your website and other communication efforts!
Need examples? Teddy shares several examples of how schools use his tool, AlwaysOn, to improve the customer experience and make time for things requiring in-person interaction.
Learn about some of the best AI tools that Teddy sees schools using now.

SPECIAL GUEST
Teddy Daiber
Founder & CEO at AlwaysOn, California

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/teddy-daiber-52648385/

Website: https://alwayson.ai/
LinkedIn: https://www.linkedin.com/company/alwaysonai

USEFUL INFORMATION
Short video of Steve Jobs explaining what a personal computer is - similar to explaining AI.
Join our FREE Facebook community now: The K12 School PR and Communications Community.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
43 min
May 06, 2024How to Build Your Brand & Empower Your Digital Storytellers with Ashley Gomez
All schools need to consider marketing, but what is the best way to train your ever-changing and growing team? Ashley was up for the task, and today, you’ll learn about her Digital Leaders Cohort.
Harmony Public Schools is a public charter that opened back in 2000. They have over 60 locations in Texas. Find out why and how they are expanding when many districts are shrinking.
Setting up professional development for a large group can be intimidating. Ashley doesn’t have all the answers, but she will dive deep into her pilot run of a structured, accredited cohort focused on empowering her school's social media managers.

SPECIAL GUEST
Ashley Gomez
Director of Marketing
Harmony Public Schools, Texas

Instagram: @ashley_gom_

Email: [email protected]

Website: https://www.harmonytx.org/
Facebook: https://www.facebook.com/HarmonyTexas
Instagram: @harmonytexas

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now! Bulk pricing for orders over 10 is available.
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
52 min
April 29, 20245 Things I Hate About My Role in School Social Media with Andrea Gribble
You read the headline right—there are times when I hate my job in school social media, and today, I share five of them at the top of my list.
Don’t worry—I don’t leave you totally down and out. With each situation that frustrates me, I share what we can do to help!
The list could be long. What do you hate most about your role? Please let me know- send me an email or message me on Twitter/X!

Email: [email protected]
Follow Andrea on Twitter/X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION

Sign up for our free e-newsletter - click here
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
34 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…