Mastering Social Media for Schools

1. From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.
2. How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.
3. The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.
4. Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!

SPECIAL GUEST

Sarah O’Donnell, MS IMC

Director of Communications

Stevens Point Area Public School District, Wisconsin

Email: [email protected] 

Linked In: https://www.linkedin.com/in/sarahodonnellpr 

Website: https://www.pointschools.net 

Facebook: https://www.facebook.com/pointschools 

Instagram: @pointschools

USEFUL INFORMATION

• Original Facebook post from the SPASH Panthers page (a high school page)
• Shared post on the district page
• Good Morning America post and link to video clip
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. WooHoo! It’s time to celebrate the 200th episode of the Mastering Social Media for Schools podcast! Today, we have a special interview conducted by Bill Gribble, Andrea’s husband. 
2. Turning the page back to the beginning, Andrea shares how she got started and who her first mentors were early on.
3. Schools still often struggle with social media. Learn the 3 keys that are most important when it comes to getting storytelling done right on platforms like Facebook and Instagram.
4. What do the next 200 episodes look like? Find out by listening all the way to the end!

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Orders of 10 or more receive a quantity discount. Learn more on my website!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Do you use TV monitors to communicate in hallways, common areas, and more in your school? Then, you don’t want to miss this conversation with a school leader in digital signage!
2. Many don’t realize the impact that digital signage can make. It can affect student involvement, school safety, and positive school culture!
3. Some schools are doing a better job than others regarding their displays. Jennifer shares five key factors in making your digital display stand out!
4. I know you are pressed for time. You’ll learn five ways to incorporate social media into the content you use for your display.

SPECIAL GUEST

Jennifer Jennings

Growth Marketing Manager

Rise Vision

Email: [email protected]

Website: https://www.risevision.com/ 

Facebook: https://www.facebook.com/risevision/ 

Twitter: @risevision

LinkedIn: https://www.linkedin.com/company/rise-vision/

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Today, you’ll find out how others responded as we share the results of #SocialSchool4EDU’s 2023 Communications Survey.
2. We had 537 responses to our annual survey - thank you to everyone who responded!
3. There were a few new survey questions this year, including a statement regarding proper social media setup through Meta Business Manager. You can compare where you are to more than 500 schools in North America.
4. I believe student involvement is crucial to improving engagement. The survey respondents agreed, and you will find out how schools include them in their storytelling efforts.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Link to Blog - 2023 Communications Survey Results
• Sign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Orders of 10 or more receive a quantity discount. Learn more on my website!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Managing six different social media profiles in a one-person shop sounds impossible. Find out how adding student interns made it possible for this CTE school in Pennsylvania.
2. Developing the perfect tagline or hashtag can be challenging, but not when you get your students (and their parents) involved! Learn how #aMBITion was created and how they have incorporated it into every story they tell.
3. Many school communicators struggle to get content from their staff. Find out the magic solution that transformed everything in a matter of days for MBIT.
4. Is it worth it? Mark and Jeanise will share the impact their social media and storytelling efforts are making on interest, enrollment, and achievement!

SPECIAL GUESTS

Jeanise Dimitri

Community Engagement & Public Relations Coordinator 

Middle Bucks Institute of Technology (MBIT), Pennsylvania

Email: [email protected] 

Dr. Mark Covelle

Administrative Director

Middle Bucks Institute of Technology (MBIT), Pennsylvania

Email: [email protected] 

Twitter: @mcovelle

Website: https://www.mbit.org 

Facebook: @MiddleBucksInstituteTech 

Twitter: @middlebucks

Instagram: @middle_bucks  

TikTok: @midbuckstech 

LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/ 

YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kw

USEFUL INFORMATION

• Check out the photos of the 10-foot light-up hashtag sign that changes colors throughout the day!  
• Sign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Instagram, videos, staff recruitment - we talked about it all in today’s interview with Erin Woodiel!
2. Your phone is all you need to create great video content. Learn the steps Erin followed to create her “Day in the Life” series. Andrea’s mind was absolutely BLOWN AWAY with takeaways on how to edit voiceover with video clips!!!
3. You might have Instagram envy after looking at Lee’s Summit R-7 School District’s account, but don’t worry; Erin is going to share her strategy with you.

SPECIAL GUEST

Erin Woodiel

Creative Services Specialist

Lee's Summit R-7 School District, Missouri

Email: [email protected]

Twitter: @EEWoodiel 

Instagram: @erin.woodiel 

Website: https://www.lsr7.org 

Facebook: https://www.facebook.com/LSR7Schools/ 

Instagram: @leessummitr7 

USEFUL INFORMATION

• Link to Instagram Post - A Day In The Life - Ms. Lauren Millay, a First Grade Teacher
  • Link to Facebook Reel with all of the comments and interaction
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was…
2. New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. I’ll share my 2023 word and how it has impacted my life.
3. What is your one word for 2024? Share it with me - email me or send me a DM.
4. Hear the story of one school communicator who achieved a $20,000 raise this year!!

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Free action plan - https://getoneword.com/
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Orders of 10 or more receive a quantity discount. Learn more on my website!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. AI can be overwhelming to us all, but Rebecca will share various resources to help you get started!
2. Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator.
3. Ethics and AI - identify what you need to be aware of to keep you and your district in good standing with your stakeholders.

SPECIAL GUEST

Rebecca Bultsma

Director of Communications & Generative AI Pro

Westwind School Division, Alberta, Canada

Email: [email protected]   

Twitter: @rebeccabultsma

Website: https://www.rebeccabultsma.com 

LinkedIn: https://www.linkedin.com/in/rebecca-bultsma/

USEFUL INFORMATION

• Rebecca’s examples:
  • Course - Generative AI for Everyone
  • Course - Generative AI for Beginners
  • Podcast: The Marketing AI Show
  • Podcast: The AI Breakdown
  • Prompt Guide (OpenAI)
  • Ebook: The Woefully Incomplete Book of Generative AI
  • Website: AI for School PR
  • AI Newsletter: The Neuron
  • Video: Ethan Mollick's AI Series for Educators and Students
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content.
2. Should your school be on TikTok? You might be surprised by Kristen’s response!
3. Here is one school you NEED to follow on social media - don’t miss out.

SPECIAL GUEST

Kristen Doverspike

Director of Marketing Operations

Finalsite, Headquartered in Glastonbury, Connecticut

Email: [email protected]  

LinkedIn: https://www.linkedin.com/in/doverspike/ 

Website: https://www.finalsite.com 

Facebook: https://www.facebook.com/finalsite 

Twitter: @finalsite

Instagram: @finalsite 

LinkedIn: https://www.linkedin.com/company/finalsite/  

YouTube: https://www.youtube.com/user/finalsite 

USEFUL INFORMATION

• Don’t miss your chance to respond to this year’s School Social Media Survey - click here.
• Make sure to follow this school - McCallie School on Instagram and TikTok
• What the heck is a UTM? Find out in this article from Finalsite, written by today’s guest! Managing Your School’s Digital Marketing | GA4 Campaign Tracking
• Bonus resources!
  • Free Course — Social Media for Schools: From AI to Gen Z and Everything in Between
  • The Complete Social Media Calendar for Schools
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri.
2. There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school!
3. Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with!

SPECIAL GUEST

Lynn Goehring

Assistant Director of Communications and Community Engagement

Hickman Mills C-1 Schools, Missouri

Email: [email protected]  

Twitter: @lynn_goehring

Website: https://www.hickmanmills.org 

Facebook: https://www.facebook.com/HMC1Proud 

Instagram: @HMC1Proud

Twitter: @HMC1Proud

YouTube: @HickmanMillsC1SchoolDistrict 

LinkedIn: https://www.linkedin.com/company/hmc1sd/

USEFUL INFORMATION

• Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media.”
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com