Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

September 25, 2023The Key to Student Success for Every Student with Anupama Vaid
You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school.
It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user experience, both from educators and parents, has driven the success of this unified communication solution.
How is your school managing communication? Anu breaks down the various buckets every school must tackle and shares her expertise to make that easier for all users.
The commitment to communication success is evident in the upcoming SquareCamp user’s conference, which is happening on October 10 & 11, 2023. I’ll be there! Want to join in?

SPECIAL GUEST
Anupama Vaid
Founder & President
ParentSquare, California

Email: [email protected]
LinkedIn: @AnupamaVaid

Website: https://www.parentsquare.com
Facebook: https://www.facebook.com/Parentsquare
Instagram: https://www.instagram.com/ParentSquare
Twitter: https://twitter.com/ParentSquare

USEFUL INFORMATION
SquareCamp - October 10 & 11, 2023 - find out more here: https://www.parentsquare.com/conference/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min
September 18, 2023Elevating Your School’s Story with Social Media Student Interns with Ryan Foran
It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns.
Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible for.
The interns at Arcadia are not paid, and it is treated as an after-school club.
You don’t have to have everything perfectly figured out before you get started. Ryan shares his advice if you are starting the program from scratch.

SPECIAL GUEST
Ryan Foran
Chief Communications Officer
Arcadia Unified School District, California

Email: [email protected]
Twitter: @ryanpforan
LinkedIn: https://www.linkedin.com/in/ryanforan/

Website:https://www.ausd.net/
Facebook: https://www.facebook.com/ArcadiaUnified/
Instagram: @arcadiaunified
Twitter: @arcadiaunified

USEFUL INFORMATION
Are you interested in joining the National Communications Internship Collab? Sign up here.
Arcadia’s magazine - Imagine
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
44 min
September 11, 2023Making Social Media a Celebration of Our Schools with Wendy Coker
Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX.
Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking over the social media management role in her district of 475 students.
What’s the magic trick to getting a video to reach more than 4 million people? Spoiler alert - there is no magic. You just need to keep sharing those moments with your community!

SPECIAL GUEST
Wendy Coker
Technology Director
Petrolia CISD, Texas

Email: [email protected]
Twitter: @jwacoker

Website: www.petroliacisd.org
Facebook: https://www.facebook.com/PetroliaCISD
Instagram: @petroliacisd
Twitter: @PetroliaCISD

USEFUL INFORMATION
Viral graduates with kindergarten students video
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
32 min
September 04, 2023Harnessing the Power of Generative AI for Content Writing with Emily Rae Schutte, MBA
Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA.
Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you looking for great prompts to get you started? We discuss it all and more.
There are some aspects of AI that you should be cautious of. We will share some of our concerns.

SPECIAL GUEST
Emily Rae Schutte, MBA
Owner of Emily Writes, LLC and Marketing Manager at #SocialSchool4EDU, Wisconsin

Email: [email protected]
Twitter: @emilywritesllc

Website: http://emilywritesllc.com/
Facebook: https://www.facebook.com/emilywritesllc
Instagram: https://www.instagram.com/emilywritesllc/
LinkedIn: https://www.linkedin.com/in/emily-rae-schutte-mba/

USEFUL INFORMATION
Emily’s AI disclaimer on her website.
Blog Series:
ChatGPT Part 1: Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity
ChatGPT Part 2: Do’s & Don’ts for School PR Pros!
ChatGPT Part 3: 26 ChatGPT Prompts for School Communicators
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
27 min
August 28, 2023Instagram & Beyond - Creating a Simple + Sustainable Social Media Strategy with Laurie Ehrlich
Oh my - today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland!
Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on your school or district.
Instagram is a powerful tool, but only if you use it in the right way. Learn some simple tips to help increase your reach.
Is your school making one of these three mistakes regarding social media strategy? I bet that you need some help on at least one of them. Laurie shares her ideas on how schools can improve!

SPECIAL GUEST
Laurie Ehrlich
Founder + Chief Strategist
Elevate Marketing Strategy, Maryland

Email: [email protected]
Instagram: https://www.instagram.com/elevatemarketingstrategy/

Website: https://www.elevatemarketingstrategy.com/
Facebook: https://www.facebook.com/elevatemarketingstrategy
Twitter: @elevateyourmktg
Instagram: @elevatemarketingstrategy

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
49 min
August 21, 2023Gearing Up for the New School Year & NSPRA 2023 Highlights with Ashley-Michelle Thublin, APR
Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR!
What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover it all in this episode!
If you would like more support in your role, consider attending the NSPRA seminar in July 2024. It’s like a family reunion where you get to connect with “your people.”
Staying on top of social media is challenging, but Ashley-Michelle shares how she uses the scheduling feature to stay ahead of the game.

SPECIAL GUEST
Ashley-Michelle Thublin, APR
Director of Strategic and Crisis Communications
Dublin City Schools, Georgia

Email: [email protected]
Twitter: @amthublin

Website: https://www.dcsirish.com
Facebook: https://www.facebook.com/dcsirish
Instagram: https://www.instagram.com/dublincityschoolsirish

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min
August 14, 2023You Are Not Alone In Your Role - Making Connections That Count with Megan Anthony
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 - Your Professional Learning Community.
Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? It can be a lonely job, but there is a community of support if you know where to look.
Megan, who is an amazing communicator, shares the free resources she leans into like podcasts, blogs, Facebook groups, and online learning.
Investing in organizations and programs has given Megan confidence and skills that impact the students and staff in her district. It is worth the effort!

SPECIAL GUEST
Megan Anthony
Communications Coordinator
Canal Winchester Schools, Ohio

Email: [email protected]
Twitter: @MeganAnthonyPR

Website: https://www.cwschools.org
Facebook: https://www.facebook.com/cwschools
Instagram: https://www.instagram.com/canalwinchesterschools/
Twitter: @CW_Schools

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
23 min
August 07, 2023What the X Should I Do About Twitter for My School?
School communicators from around the country are all asking the same thing…What in the world should I do about our school's Twitter account?
Learn about the changes Elon Musk is making that impact schools the most.
Ask yourself these 4 questions to determine your plan for Twitter.
Consider these 4 options for addressing your strategy on Twitter (or X).
Should your school jump into Threads? I share my thoughts.

Email: [email protected]
Follow Andrea on Twitter: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Blog - What the X Should I Do About Twitter for My School?
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
21 min
July 31, 2023Simple Video Tips for Social Media with Laraine Weschler
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 - Video Tips.
Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work?
Laraine shares simple ways she collects content and encourages us “not to overthink it.” Editing takes valuable time and is not always required.
Curious about Threads, the new app from Meta? Today’s #K12PRtip covers some things for schools to think about!

SPECIAL GUEST
Laraine Weschler
Communication Specialist
Naugatuck Public Schools, Connecticut

Email: [email protected]

Website: https://www.naugatuck.k12.ct.us/
Facebook: https://www.facebook.com/NaugatuckPublicSchools/
Instagram: @naugatuckpublicschools
Twitter: @NaugatuckPS
YouTube: https://www.youtube.com/c/NaugatuckPublicSchools

USEFUL INFORMATION
Sign up for the free webinar on Thursday, August 3, 2023, at 11 a.m. CT / 12 p.m. ET! Social Media for Schools Live Book Discussion and Q&A
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
17 min
July 24, 2023Tips on Handling Negativity on Social Media with Holly McCaw, APR
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 - Handling Negative Comments.
If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn exactly how Holly approaches this concern in her district in Michigan.

SPECIAL GUEST
Holly McCaw, APR
Director of Communications
Otsego Public Schools, Michigan

Email: [email protected]
Twitter: @McCawHolly

Website: https://www.otsegops.org/
Facebook: https://www.facebook.com/otsegops
Twitter: @OtsegoSchools
Instagram: @otsegoschools
YouTube: Click Here

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
19 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…