Mastering Social Media for Schools

1. Can you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think.
2. Planning is everything, and you’ll grab some helpful tips and strategies.
3. Looking for a safe way to do an Instagram takeover? Try the “Collab” feature. Delaina will share the details behind her “Grad Collab” program she did with five different high schools to celebrate the Class of 2022.
4. Jordan provides wonderful insight into the difference you make by consistently celebrating your schools. Even if you can just reach 1 or 2 more people, you are making progress!

SPECIAL GUESTS

Delaina McCormack

Manager, Social Media

Fairfax County Public Schools, Virginia

Email: [email protected]

Twitter: @delainanicole

LinkedIn: https://www.linkedin.com/in/delaina/

Jordan Mason

Social Media Specialist

Fairfax County Public Schools, Virginia

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jordan-mason-349715a4/

Websites: https://www.fcps.edu/

Facebook: https://www.facebook.com/fcpsva/

Instagram:  https://www.instagram.com/fairfaxcountypublicschools/

Twitter: https://twitter.com/fcpsnews

Linked In: https://www.linkedin.com/company/fairfax-county-public-schools

USEFUL INFORMATION

• Korean Facebook Page
• Hispanic Facebook Page & Twitter Account
• Class of 2022 Grad Collab - one, two, three, four, five, and six
• Delaina’s favorite story - braille writer
• Jordan’s favorite story -  Actress Alumni
• Sample of Content Calendar
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com

1. Are you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so - listen in! There is so much value in today’s podcast!
2. Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your school or organization.
3. We’ll break down identifying goals, evaluating results, and pivoting your storytelling to reach more people.
4. Are you responsible for training others in your school or district on social media? Don’t miss Jacqueline’s advice from what she learned after conducting a 1-day training event and then shifting to weekly online sessions.

SPECIAL GUEST

Jacqueline Dillard, APR

Director of Communications

Butte County Office of Education, California

Email: [email protected] 

Websites: www.bcoe.org 

Facebook: https://www.facebook.com/ButteCountyOfficeOfEducation

Instagram:  https://www.instagram.com/buttecoe/ 

Twitter: https://twitter.com/BCOEStory 

USEFUL INFORMATION

• Jacqueline’s Strategic Communication Social Media Plan
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. With 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes!
2. Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or was fired. We play a version of this game, and I didn’t do very well…
3. Can teachers share photos of students on their personal social media accounts? What about controlling what parents post on a field trip? We tackle these topics and more today.
4. You need to take action after this episode. Make sure to have AT LEAST two administrators on each social media account that’s associated with your school! Robin shares why this is so important.

SPECIAL GUEST

Dr. Robin Finley

CEO & Educational Consultant

TASSELTime & TEACHINGTime, Arkansas

Email: [email protected] 

Twitter: @DrRobinFinley

Websites: www.tasseltime.com  

www.teachingtime.online 

Facebook: https://www.facebook.com/Tasseltime/

https://www.facebook.com/TeachingTIME.online/   

Twitter: https://twitter.com/Tasseltime

 https://twitter.com/TeachingTimeAR 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. After nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity.”
2. This episode shares the introductory chapter of my book!
3. As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real struggle is getting a strategy behind what your school is sharing. And, of course, how do you get that content? Social media managers have a tough job without much appreciation, but you are not alone. I’m a natural-born cheerleader who loves to teach.
4. This book bundles the best tools in a value-packed handbook inspired by years of work in school social media. Inside, you’ll find detailed descriptions of practical tips and real-life examples, all within a proven framework, to help you succeed in celebrating your school on social media.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• My book is available now! Visit https://socialschool4edu.com/book/ 
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Have you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well - if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually can say!
2. With nearly 3 decades of experience as a speaker, Sarita knows how to inspire a crowd through her keynote speaking on communicating with kindness and compassion.
3. Social media is the perfect spot for your school to show stories of kindness - not simply just typing it out on a website or in a newsletter.
4. In her newest book, Sarita focuses on the art of communicating from behind your computer. 

SPECIAL GUEST

Sarita Maybin

International Speaker & Author of Say What You Mean in a Nice Way

SaritaMaybin.com based in San Diego, California

Email: [email protected]  

Twitter: @SaritaMaybin

Website: https://www.saritamaybin.com/ 

Facebook: https://www.facebook.com/SaritaTalk/ 

Instagram: https://www.instagram.com/saritamaybin/  

LinkedIn: https://www.linkedin.com/in/saritamaybin/ 

MORE RESOURCES

Sign up for the April 11th Webinar - click here

My book is coming out soon - Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff–While Keeping Your Sanity. www.socialschool4edu.com/book 

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.
2. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.
3. North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.
4. Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.

SPECIAL GUEST

Les Atkins

Public Information Officer

Alamance-Burlington School System, North Carolina

Email: [email protected] 

Twitter: @lesatkins1

Website: https://www.abss.k12.nc.us 

Facebook: https://www.facebook.com/ABSSPublic 

Instagram: https://www.instagram.com/absspublic/  

Twitter: https://twitter.com/ABSSPublic 

YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q 

USEFUL INFORMATION

• Sign up for the April 11th Webinar - click here
• Staff Feature - Why I Love ABSS - example 1 & example 2
• Spotlight on Couples
• #DifferenceMakers Series
  • Williams football player
  • Socktober event
  • Senior citizen story
  • MLK Day - Students respond with what it means to them
• Equipment used for videos
  • iMovie
  • iPhone 11
  • Microphone for $25
  • Wired microphone for really noisy situations - click here
  • Tripod for $25
• #K12prtip: Search for topics here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Listeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold!
2. Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight the incredible things happening in the schools.
3. Focusing on authentic moments has been part of Kari’s approach since she started, and she shares one such moment that went viral this school year!
4. Building on ideas that come from other schools was the inspiration that led to Kari’s district receiving an award for a series that they did to highlight the anniversary of Title IX (nine) and women in sports.

SPECIAL GUEST

Kari Klebba

Communications, Community Outreach and Safety Coordinator

School District of Milton, Wisconsin

Email: [email protected] 

Website: https://www.milton.k12.wi.us/

Facebook: https://www.facebook.com/SchDistofMilton

Instagram: https://www.instagram.com/milton_school_district/

Twitter: https://twitter.com/SchDistofMilton

YouTube: @sdmcommunications594

USEFUL INFORMATION

• Title IX Series: First post, Another post, Another post
• Ice Orbs original post and round 2 post
• Original post of Mr. Terry’s Class
• Andy Grammer - Reel on Facebook
• Interested in our membership program? Learn more here: 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. After surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools.
2. Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations need to focus on to reduce staff burnout.
3. Are you experiencing one of the three signs of burnout? Find out as Janet explains them in detail.
4. What steps should you take as a school communicator to help with your well-being? You’ll learn simple strategies, from setting boundaries with email responses to watching the media you consume.

SPECIAL GUEST

Dr. Janet Swiecichowski, APR

Vice President

CEL Marketing PR Design

Email: [email protected] 

Twitter: @jswitch

Website: http://www.celpr.com 

Facebook: https://www.facebook.com/celpr 

Instagram: https://www.instagram.com/celcreative  

Twitter: https://twitter.com/celcreative

USEFUL INFORMATION

• Janet’s dissertation
• Right to Disconnect Procedure from Shawn McKillop, APR
• Healthy Minds App
• Insightful Timer App

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. This country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey.
2. Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment.
3. It made sense to me that I had severe anxiety when I lost my job and had to move in with my parents back in 2014, but why did I face depression in the fall of 2022 when my life was going so well? I was really hard on myself for that.
4. If you need help, please reach out to a professional. I’ll share my treatment plan, but everyone’s path is different.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Data Sources:
  • 2023 Workplace Mental Health: New Challenges, New Directions, and Best Practices
  • National Center for Health Statistics - Anxiety & Depression
• My book is coming soon! Visit https://socialschool4edu.com/book/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

1. Meet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social!
2. Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program.
3. What do schools get wrong when it comes to social media? It’s easy, and you’ll learn all about it in this episode.
4. It’s National School Breakfast Week right now - March 6-10, 2023. Liz shares some easy ideas you can use on your school nutrition, district, or school-level pages!

SPECIAL GUEST

Liz Roesel

President and Founder

SEA Level Social, North Carolina

Email: [email protected] 

Website: www.sealevelsocial.com

Facebook: https://www.facebook.com/sealevelsocial 

Instagram: https://www.instagram.com/sealevelsocial 

USEFUL INFORMATION

• Grab free resources at www.sealevelsocial.com/free. Make sure to sign up for her free newsletter!
• Is your school a member of the School Nutrition Association? If so, check out their 2023 National School Breakfast Week toolkit! https://schoolnutrition.org/resource/nsbw23-toolkit/ 
• My BeReal photo from the K12PRtip

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com