Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 298 episodes available.

Mastering Social Media for Schools episodes:

September 12, 2022Keeping it ‘REEL’ with Yvonne Harris and Lori Maugans
It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas!
Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools.
Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used.
Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it.

SPECIAL GUESTS
Yvonne Harris
Assistant Director of Web/Mobile Communications
Humble Independent School District, Texas

Email: [email protected]
Twitter: @yvonnepharris

Lori Maugans
Web/Mobile Communications Coordinator
Humble Independent School District, Texas

Email: [email protected]
Twitter: @lorimaugans

Website: https://www.humbleisd.net
Facebook: https://www.facebook.com/HumbleISD
Instagram: https://www.instagram.com/humble.isd/
Twitter: https://twitter.com/HumbleISD

USEFUL INFORMATION
Instagram Reel Example - Prize Posse
Principal Month - Example 1 & Example 2
Interested in our membership program? Learn more here: https://socialschool4edu.com/
Want to join the Social Media Bootcamp? The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program. Check it out at the link above!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
September 05, 20222022 School Social Media Survey Results with Andrea Gribble
We surveyed 465 school social media managers from across the country and share all of the results in this episode.
You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used!
What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone.
As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year.

Email: [email protected]
Follow Andrea on Twitter: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
The entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results
Many extra links to helpful resources are included in the blog as well.
If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.”
Interested in our membership program? Learn more here: https://socialschool4edu.com/
Our Instagram Bootcamp and Social Media Bootcamp are now being incorporated into our Membership Program. Learn more at the link above!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
...more
47min
August 29, 2022Building a Team of Content Creators with Dr. Jill Johnson
Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems!
Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district.
Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process.

SPECIAL GUEST
Dr. Jill Johnson
President
Class Intercom, Nebraska

Email: [email protected]
Twitter: @drjilljohnson

Website: www.classintercom.com
Facebook: https://www.facebook.com/classintercom
Instagram: https://www.instagram.com/classintercom/
Twitter: https://twitter.com/classintercom
LinkedIn: https://www.linkedin.com/company/16260638/admin/
YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q

USEFUL INFORMATION
Request a demo of Class Intercom here.
The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
August 22, 2022Meet Your Parents Where They Are with Teddy Gabbart
Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store.
The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond.
When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them!
GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode!

SPECIAL GUEST
Teddy Gabbart
President
Gabbart Communications, Oklahoma

Email: [email protected]

Website: https://www.gabbart.com
Facebook: https://www.facebook.com/GabbartCom/
Twitter: https://twitter.com/gabbartcom
LinkedIn: https://www.linkedin.com/company/gabbart-communications/

USEFUL INFORMATION
Blog - Social Media is Like a Free Puppy, Not a Free Beer
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
34min
August 15, 2022Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald
There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.
Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.
When should social media be used during a crisis? Amber explains two specific ways that your school should use it.
Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!

SPECIAL GUEST
Amber Graham Fitzgerald
Director of Member Engagement
Oklahoma State School Boards Association, Oklahoma

Email: [email protected]
Twitter: @mrsamberfitz

Website: https://www.ossba.org
Facebook: https://www.facebook.com/ossbaoklahoma
Twitter: https://twitter.com/OSSBAoklahoma

USEFUL INFORMATION
Amber’s helpful resources:
Crisis Communication Plan Components
Initial Crisis Detail Worksheet
Crisis Messaging Worksheet
Decision-Making Model
Colleges & Universities in Our Recruitment Circle Worksheet
The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
August 08, 2022Your Back-to-School Supply List for School Communicators with Andrea Gribble
It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!
Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.
Andrea breaks down her 5 items that you need as the school year begins:
Energy
Grace
Joy
Delegation
Boundaries
After listening, email Andrea and let her know which item resonated the most with you!

Email: [email protected]
Follow Andrea on Twitter: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
23min
August 01, 2022Lessons Learned from 30+ Years in School PR with Connie Blaney, APR
Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers!
Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing.
Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved.
Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn!

SPECIAL GUEST
Connie Blaney, APR
CEO- Blaney Communications & PR, Inc.

Email: [email protected]

USEFUL INFORMATION
National School Public Relations Association
Find your state chapter - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
July 25, 2022Facebook Ads, Branding, and Classroom Visits with Maci Stover
Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.
Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.
Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.
Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!

SPECIAL GUEST
Maci Stover
Communications Director
Clinton Public Schools, Oklahoma

Email: [email protected]
Facebook: https://www.facebook.com/macianne.morton

Website: https://www.clintonokschools.org
Facebook: https://www.facebook.com/OKClintonPublicSchools/
Twitter: https://twitter.com/CPSRedTornadoes

USEFUL INFORMATION
Maci’s business card with QR code on the back - click here
Check out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle
Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
31min
July 18, 2022Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch
Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive.
The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important.
There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.
To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.

SPECIAL GUEST
Aubrey Bursch
CEO & Founder, Easy School Marketing
National Consultant, based in Maryland

Email: [email protected]
Instagram: https://www.instagram.com/aubrey_bursch/
LinkedIn: https://www.linkedin.com/in/aubreybursch

Website: https://www.easyschoolmarketing.com
Facebook: https://www.facebook.com/easyschoolmarketing

Podcast: https://mindfulschoolmarketing.com/

USEFUL INFORMATION
Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders
The Social Media and Instagram for Schools Bootcamps are now being incorporated into our Membership Program. Learn more about our membership here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
July 11, 2022How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller
Many schools have new leadership this school year, and getting them on board with your social media strategy is important.
Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week.
Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district.
Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion.

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

[email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Example of a #SocialSchool4EDU Report Card
Blog - How to Create a Social Media Report Card in Less than One Hour
Video Introduction to the New Reedsburg High School Admin Team
Blog - How to Use Social Media to Introduce Your New School Leader
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
31min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 298 episodes available.

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