Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 291 episodes available.

Mastering Social Media for Schools episodes:

July 25, 2022Facebook Ads, Branding, and Classroom Visits with Maci Stover
Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.
Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.
Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.
Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!

SPECIAL GUEST
Maci Stover
Communications Director
Clinton Public Schools, Oklahoma

Email: [email protected]
Facebook: https://www.facebook.com/macianne.morton

Website: https://www.clintonokschools.org
Facebook: https://www.facebook.com/OKClintonPublicSchools/
Twitter: https://twitter.com/CPSRedTornadoes

USEFUL INFORMATION
Maci’s business card with QR code on the back - click here
Check out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle
Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
31min
July 18, 2022Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch
Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive.
The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important.
There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.
To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.

SPECIAL GUEST
Aubrey Bursch
CEO & Founder, Easy School Marketing
National Consultant, based in Maryland

Email: [email protected]
Instagram: https://www.instagram.com/aubrey_bursch/
LinkedIn: https://www.linkedin.com/in/aubreybursch

Website: https://www.easyschoolmarketing.com
Facebook: https://www.facebook.com/easyschoolmarketing

Podcast: https://mindfulschoolmarketing.com/

USEFUL INFORMATION
Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders
The Social Media and Instagram for Schools Bootcamps are now being incorporated into our Membership Program. Learn more about our membership here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
July 11, 2022How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller
Many schools have new leadership this school year, and getting them on board with your social media strategy is important.
Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week.
Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district.
Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion.

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

[email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Example of a #SocialSchool4EDU Report Card
Blog - How to Create a Social Media Report Card in Less than One Hour
Video Introduction to the New Reedsburg High School Admin Team
Blog - How to Use Social Media to Introduce Your New School Leader
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
31min
July 04, 2022How to Conduct a DIY Communications Audit with Anisa Sullivan Jimenez, MPA, APR
Oconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own.
Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her audits (see below).
If you are a communications department of one, you are going to want to find out how Anisa gets great stories from her communication ambassadors. She also continues to support them through small but effective professional development opportunities.
When Anisa started at Oconee back in 2018, she was the first-ever communications person to serve in the district. She focused on social media and the website because those are highly visible. She also spent time in schools building critical relationships.

SPECIAL GUEST
Anisa Sullivan Jimenez, APR
Director of Communications
Oconee County Schools, Georgia

Email: [email protected]
Twitter: @AnisaSJimenez

Website: https://www.oconeeschools.org
Facebook: https://www.facebook.com/oconeecoschools
Instagram: https://www.instagram.com/oconeecoschools
Twitter: https://twitter.com/oconeecoschools
Youtube: https://www.youtube.com/oconeecoschools

USEFUL INFORMATION
Example of the Communication Audit Report - click here
Example of the Monitoring Report - click here
One of Anisa’s secret weapons is that she is involved in our membership program. Interested in joining? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
37min
June 27, 2022Divisive Communities - Finding Your Way Back to Hope with Julie Thannum, APR
Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally.
Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you.
It’s time to get back to building relationships, telling stories, and focusing on the people who love and support our school districts.
A key to thriving in your role as a school communicator is to network! You are never alone. Organizations like TSPRA and NSPRA have been a lifeline for Julie. She also is active in the free Twitter group #K12PRchat. Her former district was a part of the #SocialSchool4EDU membership program, as well. All of these serve as helpful resources to survive the challenges of school communications.

SPECIAL GUEST
Julie Thannum, APR
Senior Strategist (with more than 30 years of experience in school PR)
CESO Communications, Minnesota

Email: [email protected]
Twitter: @juliethannum

Website: https://theceso.com/communications/
Facebook: https://www.facebook.com/CESOcomm
Instagram: https://www.instagram.com/cesocomm/
Twitter: https://twitter.com/theceso
https://twitter.com/CESOcomm

USEFUL INFORMATION
Join in the free networking group - #K12PRchat
Learn more about NSPRA and state chapters at this link: https://www.nspra.org/nspra-chapters
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
45min
June 20, 2022How Digital Sales Can Help Win School Choice with Megan Renihan
Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment.
Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from their ads and Megan is going to share some of those stats.
Have a story that you think deserves to go viral? Megan has a story for you and shares her strategy that eventually landed them on the Kelly Clarkson Show!
Students and staff should be the stars of all of your videos and stories.
Interested in starting a podcast? Megan shares their simple method of transforming a short radio clip series into a podcast that now has more than 58,000 downloads!

SPECIAL GUEST
Megan Renihan
Communications Coordinator
Batesville School District, Arkansas

Email: [email protected]
Twitter: @megan_graddy

Website: https://www.batesvilleschools.com/
Facebook: https://www.facebook.com/BatesvilleSchoolDistrict
Instagram: https://www.instagram.com/batesville_schools/
Twitter: https://twitter.com/BatesvilleSD
YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q
RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/
Pinterest: https://pin.it/2aZWCk5

USEFUL INFORMATION
Megan’s journalism days:
Flavors
Adventure Arkansas
School Choice Video
8.7K Views
11.7K Reach
Solar Panel Project:
Kelly Clarkson Show Clip - 56K views
Other national media attention we received can be found here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
June 13, 2022Creating Consistent Summer Posts through User-Generated Content with Erica Chandler, APR
Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer!
Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, and more. She even shares when she transitions to posting back-to-school information.
Erica is excited to be launching her team of Digital Media Coordinators at each school. These folks will be receiving a small stipend for taking care of social media and web content for their building.
The school communication community is truly like family. Erica will share how networking has helped her survive and thrive in her 10-year career.

SPECIAL GUEST
Erica Chandler, APR
Director of Communications
Currently serving as President of Missouri School Public Relations Association (MOSPRA)
Affton School District, Missouri

Email: [email protected]
Twitter: @ericajchandler

Website: https://www.afftonschools.net/
Facebook: https://www.facebook.com/AfftonSchools
Instagram: https://instagram.com/afftonschools
Twitter: https://twitter.com/AfftonSchools

USEFUL INFORMATION
#AfftonAroundTheWorld
Post to invite submissions
Post example #1
Post example #2
Post example #3
Post example #4 - reading to animals in the shelter
Editorial Calendar from Erica
The bootcamp is now being incorporated into our Membership Program. Learn more at the link below!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
June 06, 2022Building Strong Parent Partnerships with the Power of Our Words with Patricia Weinzapfel, MS
As an educator, you know you need to communicate with your families, but it's hard to know what to say and how to say it...it's hard to know what to write and how to write it.
After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered she didn’t understand the acronyms and words they were using. So how could families understand it?
Patricia shares simple tips to instantly improve your writing. Tips like:
Don’t use a five-dollar word when a fifty-cent word will do
Use the word “you”
Check your tone by reading your words out loud
Grab Patricia’s book now on Amazon or at your local book store!

SPECIAL GUEST
Patricia Weinzapfel, MS
School Home Communication Consultant
Patricia Weinzapfel Communications and Consulting

Email: [email protected]
Twitter: @pfwindy

Website: https://www.patriciaweinzapfel.com
Facebook: https://www.facebook.com/patricia.klinemanweinzapfel
LinkedIn: www.linkedin.com/in/patricia-weinzapfel-9aab4878

USEFUL INFORMATION
Patricia’s book - Closing the Loop - A Powerful and Practical Guide to School-Home Communication
Patricia will be training our members in August and future members will always have access to the recordings. Interested in joining our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
37min
May 30, 2022Keys to Content Creation with Brian Bridges
This episode is also known as ‘Keys to C2 with B2’ - and it is brimming with content creation ideas!
Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way - and he explains all the reasons behind it!
Building an army of storytellers is key when you are a one-person communication department. Brian utilizes a staff person at each building who receives a stipend and a student social media team. He breaks down how he trains them and what they are responsible for.
QR codes are back - and Brian puts them to use with his Jot Form that staff use to submit content for social media. It’s a genius idea that is actually working. You’re going to want to listen!
Authentic stories are the best, and the story shared about a high school student named Andy went viral for all the right reasons. Learn the steps Brian followed to share that story with the world.

SPECIAL GUEST
Brian Bridges
Director of Communications at Lake Hamilton School District, Arkansas
Past-President of ArkaNSPRA

Email: [email protected]
Twitter: @brianjbridges

Website: https://www.lhwolves.net
Facebook: https://www.facebook.com/LHSDWolves
Instagram: https://www.instagram.com/lhsd_wolves/
Twitter: https://twitter.com/LHSD_WOLVES

USEFUL INFORMATION
QR Sticker to gather content from staff - click here
Story about Andy - first story and the game!
Interested in our bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership group here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
May 23, 2022#TheGISDEffect & the Importance of Storytelling with Sherese Nix
Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students.
#TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign!
What does social media look like in a large district and how is training offered? Sherese shares how they handle it.
Social media has to be about the stories - not just announcements!
Sherese believes in owning the narrative. Social media is a non-negotiable for schools.

SPECIAL GUEST
Sherese Nix
Executive Director of Communications
Garland Independent School District, Texas

Email: [email protected]
Twitter: @sherese_nix

Website: https://www.garlandisd.net
Facebook: https://www.facebook.com/ChooseGarlandISD
Instagram: https://www.instagram.com/choosegarlandisd/
Twitter: https://twitter.com/gisdnews
Youtube: https://www.youtube.com/garlandisdnews

USEFUL INFORMATION
#TheGISDEffect t-shirt
Story on the dedication of teacher Stephany Hume - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 291 episodes available.

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