Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

July 17, 2023Why Stories Are the Best Place for Reminders & Announcements with Melissa Hartley
My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 - Stories to Share (and What to Skip).
Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We understand! Today you’ll learn the perfect approach to getting this information out without clogging up your newsfeed.
Get ahead of the “special days” that happen throughout the year with a #K12PRtip from Andrea to start the episode!

SPECIAL GUEST
Melissa Hartley
Director of Communications & Marketing
Horizon Honors Schools, Arizona

Email: [email protected]

Website: https://www.horizonhonors.org/
Facebook: https://www.facebook.com/horizonhonors
Twitter: @horizonhonors
Instagram: @horizonhonors

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school.
Calendar of Celebrations for Schools - blog with free PDF
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
19 min
July 10, 2023Ready-Made Graphics for Social Media with Natalie Eiting
My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 - Graphics, Tips, and Templates.
Save time next school year by prepping some ready-made graphics that you can use for social media.
Learn exactly how Natalie looks like a graphic designer, even though she is a classroom teacher with no formal graphics training!

SPECIAL GUEST
Natalie Eiting
Special Education Teacher
School District of South Milwaukee, Wisconsin

Email: [email protected]

Website: https://www.sdsm.k12.wi.us/
Facebook: https://www.facebook.com/SoMilwSchools/
Twitter: @SoMilwSchools

USEFUL INFORMATION
Register for the RiseVision webinar on Thursday, July 13th here - Your Back-to-School Social Media Checklist for Schools Presented by Rise Vision and Andrea Gribble from #SocialSchool4EDU
K12PRtip - Simplify Social Media with these 8 Reusable Graphics
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
15 min
July 03, 2023Social Media Pages You’ll Run with Peg Mannion, APR
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 - Pages You’ll Run.
Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you!
If the sound of a “one-stop shop” for celebrating your district sounds good, you definitely want to listen to today’s episode.

SPECIAL GUEST
Peg Mannion
Community Relations Coordinator
Glenbard High School District 87, Illinois

Email: [email protected]
Twitter: @pegmannion

Website: https://www.glenbard87.org/
Facebook: https://www.facebook.com/GlenbardDistrict87
Twitter: @GlenbardDist87

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
16 min
June 26, 2023The Purpose and Goals of Social Media with Brendan Schneider
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 - Purpose and Goals.
Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of students!
You can’t always be “promoting” or “selling” your school. Brendan shares the balanced approach he recommends to content.

SPECIAL GUEST
Brendan Schneider
Founder and CEO
SchneiderB Media and the MarCom Society, Pennsylvania

Email: [email protected]
Twitter: @schneiderb

Website: https://www.schneiderb.com/
Facebook: https://www.facebook.com/schneiderbmedia
Twitter: @schneiderb
Instagram: @schneiderbmedia
LinkedIn: Click Here

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
22 min
June 19, 2023Social Media Policy with Lana Snodgras
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 - Social Media Policy.
Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and a contract that staff has to sign.
Internal use of social media is just one aspect. What about commenting guidelines for your followers? West Plains School District has a plan for that as well!

SPECIAL GUEST
Lana Snodgras
Director of Communications
West Plains School District, Missouri

Email: [email protected]
Twitter: @lanasnodgras

Website: https://www.zizzers.org/wpr7
Facebook: https://www.facebook.com/wpzizzers/
Twitter: @wpzizzers
Instagram: @westplainsschooldistrict

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
All of Lana’s supporting policies are available with the free downloadable resources when you purchase the book!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
17 min
June 12, 2023Social Media for Schools Starts at the Top with Jerry Almendarez
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 - It Starts at the Top!
“Social Media for Schools - Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity” is for anyone responsible for social media for a K12 school.
Learn more about the challenge Jerry Almendarez faced when he took over as superintendent of the Santa Ana Unified School District in California and how he empowered a brand ambassador program to elevate the storytelling happening throughout the district of over 41,000 students.

SPECIAL GUEST
Jerry Almendarez
Superintendent
Santa Ana Unified School District, California

Email: [email protected]
Twitter: @JerryAlmendarez
LinkedIn: Click Here
Instagram: @jerryalmendarez

Website: https://www.sausd.us/
Facebook: https://www.facebook.com/sausd
Instagram: https://www.instagram.com/santaanausd
Twitter: https://twitter.com/SantaAnaUSD

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
33 min
June 05, 2023Secrets of Self-Publishing My First Book with Michelle Rayburn
Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing.
Michelle is an accomplished author and expert on self-publishing books through platforms like KDP on Amazon.
What’s the very first step in writing a book? Michelle explains the three most important questions you must answer before getting started.
Michelle had a hunch that “Social Media for Schools” would do well in sales. She’ll share the indicators that have proven true, and maybe you can judge your next book idea against those!

SPECIAL GUEST
Michelle Rayburn
Freelance Writer
Mission and Media, Wisconsin

Email: [email protected]
Twitter: @michellerayburn

Websites: www.missionandmedia.com

USEFUL INFORMATION
Interested in learning more about Michelle’s books and her podcast? Check out: https://michellerayburn.com/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
34 min
May 29, 2023Get Loud and Lead From Where You Are with Dr. Joe Sanfelippo
Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today!
Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others.
Joe’s latest book, Lead From Where You Are, is perfect for you and your leadership team to read this summer!
Learn some simple strategies to make ordinary moments that happen in schools really stand out. Joe will also offer insight into what project might be next for him!

SPECIAL GUEST
Dr. Joe Sanfelippo
Superintendent
Fall Creek School District, Wisconsin

Email: [email protected]
Twitter: @Joe_Sanfelippo

Websites: www.jsanfelippo.com
Facebook: https://www.facebook.com/FCCrickets
Instagram: https://www.instagram.com/fccrickets
Twitter: https://www.twitter.com/fccrickets

USEFUL INFORMATION
Order Joe’s book today - Lead From Where You Are
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min
May 22, 2023Level Up Your Social Media Game with ChatGPT with Heather Kilgore
Not every technology coordinator has a marketing degree, but this week’s guest does! After helping her district successfully pass a bond, she added social media strategist to her title!
Just like a washing machine can help you leverage technology to get your clothes washed quickly, Artificial Intelligence can enable you to do some tasks more efficiently. Heather will explain how and why she is using this tool in her role.
Feeling your social media channels are a Hot Mess Express? You’re not alone. Heather will share how she wrangled in the various social media accounts associated with her district to regain more control and consistency with storytelling.
Driving engagement is key, and sharing candid shots of students and staff is what your community really wants to see!

SPECIAL GUEST
Heather Kilgore
Instructional Technology Coordinator, Webmaster & Social Media Specialist
Commerce ISD, Commerce, Texas

Email: [email protected]
Twitter: @TechyKilgore
Instagram: @TechyKilgore

Websites: www.commerceisd.org
Facebook: https://www.facebook.com/CommerceISD
Instagram: https://www.instagram.com/commerce_isd/
Twitter: https://twitter.com/commerceisd

USEFUL INFORMATION
ChatGPT extension for Chrome
Build a Band Kid graphics - built in Canva and ProCreate on the iPad
Complete uniform donation
$14,000 raised
Taste of Commerce fundraiser wording from ChatGPT:
📣🍪🎶 Calling all sweet tooths and music lovers! We're excited to welcome Too Good Treats to the Taste of Commerce fundraiser for the Commerce Band Boosters on April 22nd! 🤩🍽️🎉

Indulge in some mouth-watering treats while enjoying the rhythm of our talented student musicians. 🎵🎶

Join us for a delightful evening of heavenly treats, great music, and community support on April 22nd! Don't miss out on the fun! 🎉👨‍👩‍👧‍👦 #TasteofCommerce #SupportOurSchools #TooGoodTreats #MusicAndSweets #CommunityLove 🍪🎵🎉
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
35 min
May 15, 2023Build a Community of Storytellers with a Brand Ambassador Program with Lynette White
Get ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students.
Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out!
You cannot tell stories alone. Lynette shares the details behind her Brand Ambassador program that she has implemented at two different districts.
Hang on until the end for a special announcement! Lynette is sharing her expertise in a whole new way, and I know you’re going to want to hear about it!

SPECIAL GUEST
Lynette White
District & Community Relations Coordinator
Banning Unified School District, California

Email: [email protected]
Twitter: @lynettewsocial

Website: http://www.banning.k12.ca.us/
Facebook: @Banning Unified School District
Instagram: @Banningusd
Twitter: @BanningUnified

USEFUL INFORMATION
Higher Education options:
Southern New Hampshire University - Bachelors in Communication with emphasis on New Media
Grand Canyon University - Masters in Communication Education
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…