Mastering Social Media for Schools

1. You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership.
2. Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the program NSPRA has with CoSN to talk directly with social media companies.
3. There is so much offered to NSPRA members. Melissa breaks down the primary programs, including webinars, resources, forums, and more.
4. Want to meet Melissa and me in St. Louis this summer? Join us at the NSPRA Seminar! Melissa explains what this event includes and why you should consider signing up.

SPECIAL GUEST

Melissa McConnell

Manager, Professional Development and Member Engagement

NSPRA

Email: [email protected] 

Twitter: @EdPRMack

Website: www.nspra.org 

Facebook: https://www.facebook.com/NSPRAssociation 

Instagram: https://www.instagram.com/natlschoolpr 

Twitter: @NSPRA 

Linked In: https://www.linkedin.com/company/national-school-public-relations-association/ 

USEFUL INFORMATION

• Learn all about membership benefits and how to join - click here!
• Meet us in St. Louis - NSPRA 2023 National Seminar information
• Schedule a time to chat with Melissa - click here!

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR!
2. Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, trained, and measured on their duties that are rewarded with a small stipend.
3. Dalton Public Schools has over 13,000 followers on Facebook. Emily shares the three secrets to their success!
4. The #DaltonDifference is more than a hashtag. The entire community rallies behind it. Learn some fun ways that the communications team has promoted the use of this hashtag.

SPECIAL GUEST

Emily Rojas

Communications Specialist

Dalton Public Schools, Georgia

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/emilyaddiemartin/ 

Website: www.daltonpublicschools.com 

Facebook: https://www.facebook.com/dpsschools 

Instagram: https://www.instagram.com/dpsschools/ 

Twitter: @dpsschools 

TikTok: https://www.tiktok.com/@dpsschools 

USEFUL INFORMATION

• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview.
2. Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains them in detail. This is really helpful for those listeners who struggle with getting some of their own administrators on board.
3. The Profile of a Graduate program was an important initiative at Ramsey School District in New Jersey, but without good communication, it would have just sat on a shelf. Matthew shares examples of how they used social media to continually communicate the program to the community.
4. Social media and smiling kids are great, but the “why” behind each activity, lesson, or experience is the most important. Let your followers know why you’re doing what you’re doing!

SPECIAL GUEST

Matthew J. Murphy, Ed. D.

Former Superintendent

Ramsey Public Schools, New Jersey

Email: [email protected] 

Twitter: @drmatthewmurphy

Instagram: https://www.instagram.com/drmatthewmurphy 

Website: https://drmatthewmurphy.com 

USEFUL INFORMATION

• Profile of a Graduate from Ramsey School District:
  • Overview of program

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process.
2. Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign. 
3. Hear two specific examples of how Megan put this process to work in two different districts, and learn the success of each!
4. Be inspired by great campaigns to introduce new leaders and attract substitutes to your district.

SPECIAL GUEST

Megan Anthony

Communications Coordinator

Canal Winchester Schools, Ohio

Email: [email protected] 

Twitter: @MeganAnthonyPR

Website: https://www.cwschools.org  

Facebook: https://www.facebook.com/cwschools 

Instagram: https://www.instagram.com/canalwinchesterschools/ 

Twitter: @CW_Schools 

USEFUL INFORMATION

• Communication Planning Worksheet
• New Administrator Communication Plan
• 21 Questions used to ask staff
• Save the Day. Become a Substitute
  • Post Example 1
  • Post Example 2
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools!
2. Breanna will share specific strategies that are working to receive great content to share on their social media channels.
3. Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used.
4. Adding another channel doesn’t have to mean more work. We discuss how you can create and use a video on several different platforms without any additional work. And guess what? The reach is still awesome!
5. UPDATE: Hang on to the end of the episode! North Carolina’s Governor created a mandate that shifted the school’s ability to use TikTok on state-issued devices. Breanna will share what that means for their channel, how they handled it, and their plans for moving forward.

SPECIAL GUEST

Breanna Hensley

Digital Marketing Specialist

Buncombe County Schools, North Carolina

Email: [email protected] 

Website: https://www.buncombeschools.org/ 

Facebook: https://www.facebook.com/BuncombeSchools/ 

Instagram: https://www.instagram.com/buncombeschools/

Twitter: @Buncombeschools

TikTok: @Buncombeschools  

USEFUL INFORMATION

• Barbie Bungee Jumping TikTok Video - Uploaded to Instagram
• TikTok Video Tips for Staff - You can customize this for your school!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Social media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story.
2. How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share her strategies for telling such remarkable stories.
3. You may never know the impact your social media efforts have. Luckily though, Stephanie's heartfelt story of a community member led to a substantial monetary gift to the school’s technology program!
4. Stephanie is a one-person shop. How does she stay on top of it all? Her school invests in professional development through the #SocialSchool4EDU membership program! She will share details about how the training has impacted her storytelling.

SPECIAL GUEST

Stephanie Jakoblich

Communications & Marketing

St. Jude of the Lake Catholic School, Minnesota

Email: [email protected] 

LinkedIn: Stephanie Jakoblich

Website: https://www.stjudeofthelakeschool.org/ 

Facebook: www.facebook.com/stjudeofthelakeschool 

Instagram: www.instagram.com/stjudeofthelakeschool/ 

USEFUL INFORMATION

• Social Media Bingo Challenge
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Student recruitment is the focus of Lincoln Barretta Consulting. They work with schools across the country to grow enrollment.
2. Lou shares two ways to recruit students: digitally and through community outreach.
3. Social media is key to recruitment, and Lou will highlight three helpful strategies for schools to follow, along with identifying the one thing he sees many schools getting wrong.
4. What kind of content should you be sharing to increase enrollment? You’ll grab several ideas today!

SPECIAL GUEST

Lou Jimenez

President of Lincoln Barretta Consulting

Email: [email protected] 

Website: www.lincolnbarretta.com

Facebook: https://www.facebook.com/lincolnbarretta 

Instagram: https://www.instagram.com/lincolnbarrettaconsulting  

Twitter: https://www.twitter.com/barrettalincoln 

LinkedIn: https://www.linkedin.com/company/lincolnbarretta 

USEFUL INFORMATION

• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Today you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students.
2. In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid burnout. 
3. Grab two strategies to get more great content from your schools.
4. Learn what some of the best-performing posts are for the district, and see how you can apply them to your schools! 

SPECIAL GUEST

Christy McGee, APR

Director of Communications

Fountain-Fort Carson School District 8, Colorado

Email: [email protected] 

Twitter: @christy_mcgee    

Website: https://www.ffc8.org 

Facebook: https://www.facebook.com/FFC8schools

Instagram: https://www.instagram.com/FFC8schools  

Twitter: https://twitter.com/FFC8schools 

USEFUL INFORMATION

• Click here to learn more about the mission to serve military families in this short video!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Let’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning.
2. Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it.
3. Are there business partnerships that you could highlight before the end of the school year?
4. Make plans for celebrating your seniors now. Andrea shares some helpful advice.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Caption Clinic - How to Stand Out on Social Media with Creative Writing
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

1. Today’s guest has a passion for equity in our schools and you will hear where that comes from as Heidi shares her story.
2. Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district.
3. How do you define educational equity in your district? Heidi shares the importance of doing the work to help navigate these divisive times in our communities.
4. A recent social media audit unveiled some helpful insight into how ASBA is managing its social channels, and their findings could help you! 

SPECIAL GUEST

Heidi Vega

Director of Communications

Arizona School Boards Association

Email: [email protected] 

Twitter: @heidi_hvega    

Website: www.azsba.org 

Facebook: https://www.facebook.com/ASBAFans 

Instagram: https://www.instagram.com/asba_az/ 

Twitter: https://twitter.com/azsba 

TikTok: https://www.tiktok.com/@asba_az 

USEFUL INFORMATION

• Interested in our membership program that covers the Bootcamp Heidi talked about? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com