Mastering Social Media for Schools

1. Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students.
2. Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help.
3. COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff.
4. Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all.

SPECIAL GUEST

Sarah O’Donnell, M.S. IMC

Director of Communications

Stevens Point Area Public School District, Wisconsin

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/sarahlilliano/ 

Twitter: @sarahlilliano  

Instagram: @sarahlilliano

Website: www.pointschools.net 

Instagram: https://www.instagram.com/pointschools 

Twitter: https://twitter.com/pointschools 

LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/ 

USEFUL INFORMATION

• Sarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode!
2. Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year. 
3. Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Facebook posts for your school.
4. Facebook Reels, Facebook Business Manager, and New Pages Experience are covered.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Access the slides from the presentation here: Slide Deck
• Interested in taking advantage of our 6-month membership trial? Learn more here: https://socialschool4edu.com/ 
• Social Media Bootcamp is a great place for the foundational skills needed for schools, and it's now being incorporated into our Membership Program. Learn more here.

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

1. Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode.
2. After working with schools around the world, Tara shares some of the trends that are working well for school websites. 
3. What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why.
4. If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permission to give up on one method - so make sure to listen!

SPECIAL GUEST

Tara Claeys

Owner of Design TLC

Email: [email protected] 

Twitter: @TaraClaeys    

Website: https://designtlc.com 

Instagram: https://www.instagram.com/designtlcweb/ 

Twitter: https://twitter.com/DesignTLC4web 

LinkedIn: https://www.linkedin.com/in/taraclaeys/ 

USEFUL INFORMATION

• Blog Posts on helpful website tools
  • SEO for Schools: Optimizing with Google Search Console
  • Google Analytics Basics for Schools
  • YouTube Video Workshop - Using Google Search Console
• Mindful School Marketing Podcast
• Goodreads List
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. 
2. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help!
3. What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a believer now.
4. Are you in charge of planning a state SPRA (School Public Relations Association) event? Callen shares her practical tips for creating an event that members will love!

SPECIAL GUEST

Callen Moore

Public Relations Officer

Walton County School District, Georgia

Email: [email protected] 

Twitter: @CWMOORE15    

Website: https://www.walton.k12.ga.us 

Facebook: https://www.facebook.com/waltoncountyschools 

Instagram: https://www.instagram.com/wcsd_ga  

Twitter: https://twitter.com/wcsd_ga 

USEFUL INFORMATION

• Check out Callen’s “Who was your favorite teacher?” post here.
• Free download: 52 Questions that will increase engagement.
• Interested in having Andrea speak at your next event? Find out more here!

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas!
2. Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools.
3. Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used.
4. Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it.

SPECIAL GUESTS

Yvonne Harris

Assistant Director of Web/Mobile Communications

Humble Independent School District, Texas

Email: [email protected] 

Twitter: @yvonnepharris 

Lori Maugans

Web/Mobile Communications Coordinator

Humble Independent School District, Texas

Email: [email protected] 

Twitter: @lorimaugans 

Website: https://www.humbleisd.net 

Facebook: https://www.facebook.com/HumbleISD 

Instagram: https://www.instagram.com/humble.isd/ 

Twitter: https://twitter.com/HumbleISD  

USEFUL INFORMATION

• Instagram Reel Example - Prize Posse
• Principal Month - Example 1 & Example 2
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 
• Want to join the Social Media Bootcamp?  The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program. Check it out at the link above!

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. We surveyed 465 school social media managers from across the country and share all of the results in this episode.
2. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used!
3. What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone.
4. As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year.

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• The entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results  
  • Many extra links to helpful resources are included in the blog as well.
• If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.”
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 
• Our Instagram Bootcamp and Social Media Bootcamp are now being incorporated into our Membership Program. Learn more at the link above!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

1. Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems!
2. Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district.
3. Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process.

SPECIAL GUEST

Dr. Jill Johnson

President

Class Intercom, Nebraska

Email: [email protected] 

Twitter: @drjilljohnson 

Website: www.classintercom.com 

Facebook: https://www.facebook.com/classintercom 

Instagram: https://www.instagram.com/classintercom/ 

Twitter: https://twitter.com/classintercom  

LinkedIn: https://www.linkedin.com/company/16260638/admin/ 

YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q 

USEFUL INFORMATION

• Request a demo of Class Intercom here.
• The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more here.

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store.
2. The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond.
3. When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them!
4. GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode!

SPECIAL GUEST

Teddy Gabbart

President

Gabbart Communications, Oklahoma

Email: [email protected]    

Website: https://www.gabbart.com 

Facebook: https://www.facebook.com/GabbartCom/ 

Twitter: https://twitter.com/gabbartcom 

LinkedIn: https://www.linkedin.com/company/gabbart-communications/ 

USEFUL INFORMATION

• Blog - Social Media is Like a Free Puppy, Not a Free Beer
• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.
2. Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.
3. When should social media be used during a crisis? Amber explains two specific ways that your school should use it.
4. Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!

SPECIAL GUEST

Amber Graham Fitzgerald

Director of Member Engagement

Oklahoma State School Boards Association, Oklahoma

Email: [email protected] 

Twitter: @mrsamberfitz 

Website: https://www.ossba.org 

Facebook: https://www.facebook.com/ossbaoklahoma 

Twitter: https://twitter.com/OSSBAoklahoma 

USEFUL INFORMATION

• Amber’s helpful resources:
  • Crisis Communication Plan Components
  • Initial Crisis Detail Worksheet
  • Crisis Messaging Worksheet
  • Decision-Making Model
  • Colleges & Universities in Our Recruitment Circle Worksheet
• The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here. 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!
2. Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.
3. Andrea breaks down her 5 items that you need as the school year begins:
   1. Energy
   2. Grace
   3. Joy
   4. Delegation
   5. Boundaries
4. After listening, email Andrea and let her know which item resonated the most with you!

Email: [email protected] 

Follow Andrea on Twitter: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Interested in our membership program? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com