Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 298 episodes available.

Mastering Social Media for Schools episodes:

December 06, 2021Family Connections: Building Trust and Relationships with John Casper
Looking for ideas to engage families with your school district? Then you’re in the right spot! John is going to share a BUNCH of strategies to build trust while celebrating the great things happening in your school district.

IN THIS EPISODE, JOHN DISCUSSES:
What social media channels he manages for the district
Alternate ways to share events (beyond just creating a flyer)
Strategies to get content from staff and parents
A unique approach to handling those negative social media gossip groups

SPECIAL GUEST
John Casper
Communications Coordinator
Winona Area Public Schools, MinnesotaWinona Area Public Schools - Home

Follow John on Twitter: @johncasperjr
Email: [email protected]

School Website: https://winonaschools.org/
Facebook: https://www.facebook.com/WAPS861
Twitter:https://twitter.com/herkythewinhawk
Instagram: https://www.instagram.com/winonaschools/

USEFUL INFORMATION
John’s examples - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
46min
November 29, 2021How to Get Students Involved with Instagram Content with Sara Fuller
When you have a small school, it’s important to get everyone involved in telling your story. Learn how this small district in Nebraska of 400 students celebrates their school in a big way on social media!

IN THIS EPISODE, SARA SHARES:
How her staff submits stories to be posted on social media
Why she decided to get students involved in sharing stories on Instagram
How she selects and trains the students
What content ideas have worked the best

SPECIAL GUEST
Sara Fuller
Business Teacher and PK-12 Library Media Specialist
Superior Public Schools, Nebraska

Email: [email protected]

School Website: https://www.superiorwildcats.org/
Facebook: https://www.facebook.com/superiorschoolsne
Twitter: https://twitter.com/superiornesd
Instagram: https://www.instagram.com/superiornesd

USEFUL INFORMATION
Senior Spotlights
Class of 2022
Class of 2020
Weekly Poll
First Grade Life
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
28min
November 22, 2021How to Use Instagram Reels for your School with Melissa Reese
Are you stressing about adding a TikTok channel for your school? Well, stress no more. Instagram Reels is here and it’s easier than you think! Grab great advice about getting started and take a look at what’s working for Melissa Reese in Allentown School District.

IN THIS EPISODE, MELISSA SHARES:
The importance of meeting parents where they are
How she stays on top of 25 schools and 17,000 students as a one-person shop
Why Instagram Reels is part of her weekly social strategy
How easy it is to get started

SPECIAL GUEST
Melissa Reese
Communications Manager
Allentown School District, Pennsylvania

Follow Melissa on Twitter: @melissa_ashleyy
Follow Melissa on Instagram: @melissa_ashleyy1
Email: [email protected]

School Website: www.allentownsd.org
Instagram: https://www.instagram.com/allentownschools/
Facebook: https://www.facebook.com/AllentownSchoolDistrict
Twitter: https://twitter.com/allentownsd

USEFUL INFORMATION
Social Media Bootcamp - It is now being incorporated into our Membership Program. Learn more about our membership here!
Blog - How to Use Instagram Reels for Your School
Allentown Instagram Reels - https://www.instagram.com/allentownschools/reels/
More on the Membership Program that Melissa is a part of - click here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
46min
November 15, 2021Tackling Substitute Shortages & Staff Wellness Through Social Media with Maria Feitlich
Showcasing the amazing students and staff inside of your district is an awesome job. Let Maria inspire you with some great ideas that you can implement in your district!

IN THIS EPISODE, MARIA DISCUSSES:
How social media fits in her role, along with website management and video creation
What strategies her district has used to tackle the substitute teaching shortage
The award-winning #BeWell34 initiative that lives all year long in Glenview School District
How Maria stays on top of the latest social media trends and what’s working best for schools.

SPECIAL GUEST
Maria Feitlich
Communications Specialist
Glenview School District, Illinois

Follow Maria on Twitter: @Maria_Feitlich
LinkedIn: https://www.linkedin.com/in/maria-feitlich-22754ab2/
Email: [email protected]

School Website: www.glenview34.org
Facebook: www.facebook.com/glenview34
Twitter: https://twitter.com/glenview34

USEFUL INFORMATION
#K12PRtip - Letter Board
Substitute Feature - Page through the features that Maria created at this link
Here is one of the posts on Facebook: https://www.facebook.com/glenview34/photos/1904560683028918
Staff Summer Reading - Page through the features that Maria created at this link
Here is the Facebook post with a staff member reading to a horse: https://www.facebook.com/glenview34/photos/1953530908131895
#BeWell34 information from website: https://www.glenview34.org/bewell34
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
November 08, 2021Are you low on social media content? These 5 tips will help!
Are you stuck in a rut with low content right now for your social media pages? Schools have amazing stories to share - we just need to find them! This episode will share 5 tips for getting more content.

IN THIS EPISODE, ANDREA SHARES:
How asking specific staff members for submissions will work far better than an email to everyone
What weekly features you could add to your social media content calendar
Ways to get stories from your community
A free invite into our newest 5-Day Fire Up Your Facebook Page Challenge happening November 15-19, 2021. Sign up at socialschool4edu.com/challenge

USEFUL INFORMATION
Veterans Day Blog - Six Veterans Day Ideas for School Social Media
Sign up for the free 5-Day Fire Up Your Facebook Page Challenge here: socialschool4edu.com/challenge
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
31min
November 01, 2021Using Social Media to Shift a Paradigm with Cindy Dunigan
All schools need to recruit students but in a career technical center, you face some unique circumstances. Luckily, Stafford Technical Center in Vermont has nearly twice as many applicants each year as they have spots. Learn the secret to their success in this episode!

IN THIS EPISODE, CINDY DISCUSSES:
How social media fits into her role as Outreach Coordinator
Why she focuses on student stories with her social media posts
What method she uses to balance the content from the 14 different programs her school offers
What the membership program at #SocialSchool4EDU has done to help her professional growth

SPECIAL GUEST
Cindy Dunigan
Outreach Coordinator
Stafford Technical Center, Vermont

Email: [email protected]

School Website: https://staffordonline.org/
Facebook: https://www.facebook.com/StaffordTechnicalCenter
Twitter: https://twitter.com/stc_vt
Instagram: https://www.instagram.com/staffordtechnical/

USEFUL INFORMATION
Cindy’s secret 3-week planning sheet - click here!
Note - this normally only is offered to our paid members, but we wanted to offer it to you since Cindy talked about it!
Sign up now for the Fire Up Your Facebook Challenge - https://socialschool4edu.com/challenge
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
October 25, 2021Andrea Gribble’s Take on Social Media for Schools with School PR Happy Hour
I recently got to hang out with Erin McCann, cohost of the School PR Happy Hour podcast. She was kicking off season 3 of the podcast and we recorded a fun episode. It was so jam-packed with nuggets you could use that I asked if I could reshare it with my audience. She said YES!

IN THIS EPISODE, ANDREA AND ERIN DISCUSS:
Andrea’s journey of starting #SocialSchool4EDU and what her company does to help schools
How to best handle negative comments on your social media pages
New trends that schools should be paying attention to, like Instagram Reels
Advice on how to become a speaker for your local, state, or national chapters

USEFUL INFORMATION
Subscribe to the School PR Happy Hour podcast here: https://wavve.link/SPRHappyHour
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
October 18, 2021Social Media Strategies That Work with Holly McCaw, APR
Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district.

IN THIS EPISODE, HOLLY SHARES:
Why she runs only district social media accounts and not separate school accounts for her district of 2,400 students
How she gets great stories to share from her five different schools, including a strategy that I have never heard before
What she included in her back-to-school talk with staff in order for them to get more involved in social media
Two of her best social media posts so far this school year.

SPECIAL GUEST
Holly McCaw, APR
Director of Communications
Otsego Public Schools, Michigan

Twitter: @McCawHolly
Email: [email protected]

School Website: https://www.otsegops.org/
Facebook: https://www.facebook.com/otsegops
YouTube: https://www.youtube.com/channel/UCImMSTnXYmVkMOsqCGUnmoQ
Twitter: https://twitter.com/OtsegoSchools
Instagram: https://www.instagram.com/otsegoschools/

USEFUL INFORMATION
Social Media Guidelines for accounts associated with the school
Here are the slides that Holly used to talk to her staff about social media - click here
9/11 social media post - reached over 20,000 people
Football kindness post - reached over 55,000 people
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
October 11, 2021Learn What a Digital Storyteller Can Do For Your School with Erica Gregory
You can showcase your school’s mission through social media, and Erica can show you how! She had no background in school communications before joining Pulaski Academy back in 2019, but she put her marketing experience to work and has made an impact.

IN THIS EPISODE, ERICA SHARES:
How she uses social media as a welcome mat for prospective students
What methods she has found helpful in getting staff involved in storytelling
Why branding is so much more than colors and a logo
The impact Instagram Reels is making in her independent school.

SPECIAL GUEST
Erica Gregory
Digital Storyteller
Pulaski Academy in Little Rock, Arkansas

Email: [email protected]

School Website: https://www.pulaskiacademy.org/
Facebook: https://www.facebook.com/pulaskiacademy/
Twitter: https://twitter.com/PulaskiAcademy
Instagram: https://www.instagram.com/pulaskiacademy/
YouTube: www.youtube.com/PulaskiAcademy

USEFUL INFORMATION
Class of 2020 stories:
Favorite Memories
Senior Advice
Instagram Reels to check out:
https://www.instagram.com/pulaskiacademy/reels/
https://www.instagram.com/newauburnschool/reels/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
October 04, 2021Take Action Now - Properly Accessing Social Media Accounts for Your School with Heidi Feller
Let this be your warning. There is a right way and a wrong way to set up access to your school’s social media accounts. This take-action episode will help you avoid the common pitfalls of other social media account managers around the world.

IN THIS EPISODE, HEIDI AND ANDREA DISCUSS:
The difference between how you access your accounts on Facebook, Twitter, and Instagram
Why you need to use your personal Facebook profile to help manage your school Facebook page
What Facebook is doing regarding fake or shared-login profiles used to manage your school’s Facebook page in order to increase security
How Facebook Business Manager can make assigning users to your page even more secure

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

[email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Blog - Managing a Facebook Page Without a Fake Profile
Blog - Personal Facebook Privacy Settings: Tips for Educators
Blog - Everything You Need to Know About Facebook Business Manager for Schools
Learn more about our Membership Program here - www.SocialSchool4EDU.com
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 298 episodes available.

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