Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

May 23, 2022#TheGISDEffect & the Importance of Storytelling with Sherese Nix
Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students.
#TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign!
What does social media look like in a large district and how is training offered? Sherese shares how they handle it.
Social media has to be about the stories - not just announcements!
Sherese believes in owning the narrative. Social media is a non-negotiable for schools.

SPECIAL GUEST
Sherese Nix
Executive Director of Communications
Garland Independent School District, Texas

Email: [email protected]
Twitter: @sherese_nix

Website: https://www.garlandisd.net
Facebook: https://www.facebook.com/ChooseGarlandISD
Instagram: https://www.instagram.com/choosegarlandisd/
Twitter: https://twitter.com/gisdnews
Youtube: https://www.youtube.com/garlandisdnews

USEFUL INFORMATION
#TheGISDEffect t-shirt
Story on the dedication of teacher Stephany Hume - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
35 min
May 16, 2022Understanding the “Why” Will Drive the “What” with Lori Marini
Looking for a way to take your storytelling to new heights? Well, you’re in the right place! Lori Marini is going to inspire you with some tips and tactics - and she might even convince you to invest in some new learning opportunities!

IN THIS EPISODE, LORI DISCUSSES:
How her willingness to take risks landed her in a role of managing social media for her school district
Why she invested her time and money into a digital marketing course and how it has transformed the way she thinks about social media
Video and its impact on connecting with her community
One simple tip of marking time off in her calendar that enables her to uncover great stories

SPECIAL GUEST
Lori Marini
District Learning Coach/Media Specialist
Northern Ozaukee School District, Wisconsin

Email: [email protected]

Website: https://www.nosd.edu
Facebook: https://www.facebook.com/NorthernOzaukeeSchoolDistrict
Elementary Instagram Page: https://www.instagram.com/oeslearning/
YouTube: https://www.youtube.com/channel/UCounHTq8Vq5Rsa6vZORhApQ

USEFUL INFORMATION
Check out Lori’s amazing room with the inspirational wall here: click here.
Here is just one example of Lori’s video skills: NOSD Video
Artwork with QR codes that included a video with the student artist: click here
Professional Certificate in Digital Marketing from Northwestern Kellogg
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min
May 09, 2022Putting Your Heart into Social Media (& Some Canva Ninja Tips) with Elishia Seals
Social media is now a storytelling tool in Pittsburg Community Schools. Find out exactly what that means and how it has helped shift the negativity in the district.
Elishia is a trained graphic designer, so why does she use Canva every day? Because it makes her job easier!
Are you making one of Elishia’s top mistakes when it comes to graphics? Find out - she’s honest and will break it down for you!
Want to learn about some little-known tools in Canva that really help Elishia out? She can’t keep a secret - she will tell you about them. And it might just change your life!
Social media is the long game. Keep showing up and telling those stories. Elishia will share the mindset she has that keeps her serving her district with gratitude and grace!

SPECIAL GUEST
Elishia Seals
Public Information Director
USD 250 Pittsburg Community Schools, Kansas

Email: [email protected]
Twitter: https://twitter.com/ecseals

Website: https://www.usd250.org
Facebook: https://www.facebook.com/USD250/
Twitter: https://twitter.com/PittsburgUSD250

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
47 min
May 02, 2022How to Ignite Your Instagram with Emily White
Unsure of how to use Instagram for your school or district? Tired of just posting the same content to both Facebook and Instagram? Emily was, too - until she joined the Ignite Your Instagram Challenge!
Reels is an amazing tool to grow your reach within Instagram! Hear unique ideas of how Emily is reusing video she already has and repurposing it into Reels.
Afraid of handing over the control of Instagram for a student takeover? So was Emily, but now she realizes what an amazing program this is. Hear what she has planned for the future!
Looking to get excited about social media again? Emily will share the secret weapon in her pocket (literally, it is on her phone) that helps her stay energized and inspired with social storytelling for her district.

SPECIAL GUEST
Emily White
Director of Communications and Marketing
Sunnyvale ISD, Texas

Email: [email protected]
Twitter: https://www.twitter.com/et_white1

Website: https://www.sunnyvaleisd.com
Facebook: https://www.facebook.com/SISDTX
Instagram: https://www.instagram.com/sunnyvaleisdtx
Twitter: https://www.twitter.com/SunnyvaleISD

USEFUL INFORMATION
Email Emily used to promote the Student Instagram Takeover - click here
Interested in the Instagram Bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership at the link below!
Interested in the membership group? Join now!
Blog on 10 Reel Ideas - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
43 min
April 25, 2022Why You Can’t Miss the NSPRA 2022 National Seminar in Chicago with Barbara Hunter, APR
Join us at the premiere conference for school communicators this summer - NSPRA 2022 National Seminar happening in Chicago on July 17-20, 2022. Consider this your personal invitation! Discover thought-provoking keynotes, best-practice sessions and exciting networking opportunities when you attend in person at the Sheraton Grand Chicago Hotel or online via the virtual event platform.

IN THIS EPISODE, BARBARA SHARES:
What the NSPRA National Seminar is and who should attend
Several exciting changes to help enhance the seminar experience
Why the best part of the seminar may not be the sessions themselves
How to ask your school for funding for this event

SPECIAL GUEST
Barbara Hunter, APR
Executive Director
National School Public Relations Association

Email: [email protected]
Twitter: https://twitter.com/NSPRA_ED

Website: https://www.nspra.org/
Facebook: https://www.facebook.com/NSPRAssociation/
Twitter: https://twitter.com/nspra

USEFUL INFORMATION
Register now for the NSPRA seminar! https://www.nspra.org/national-seminar
Want to check out our Social Media Bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership at the link below!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
32 min
April 18, 2022Boost Your Social Media Engagement Through Strategies That Work with Melanie Gonzalez
Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device!

IN THIS EPISODE, MELANIE DISCUSSES:
How she manages social media for her district of 43 schools
The audiences her district reaches on its various social media platforms
How her district won over a divisive community with a unique approach to graduation in 2020
Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn

SPECIAL GUEST
Melanie Gonzalez
Digital Media Coordinator & Social Media Manager
Cabarrus County Schools, North Carolina

Email: [email protected]
Twitter: https://twitter.com/MelanieSchoolPR

Website: https://www.cabarrus.k12.nc.us/
Facebook: https://www.facebook.com/cabcoschools
Instagram: https://www.instagram.com/cabcoschools
Twitter: https://www.twitter.com/cabcoschools

USEFUL INFORMATION
Graduation Coverage Notes for #CabCoGrads20
Melanie’s creative post about the NCAA Final Four game between Duke and North Carolina: click here.
Sign up for our Ignite Your Instagram Challenge - but hurry - must sign up by 4/21/22. Challenge ends on 4/22/22.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
48 min
April 11, 2022Quick Tips to Engage Your Community During Your Next Superintendent Transition with Rachel Thomas
Do you have an upcoming leadership transition in your school or district? Yes? Then this episode is for you! Rachel has practical tips that you’re probably going to want to write down.

IN THIS EPISODE, RACHEL SHARES:
Keys to tying social media posts to your vision, mission, and values before you ever identify a need to transition to a new leader
Tips for the search process and involving your community
A list of ways to connect and engage with the community as the new leader takes over using social media
Her best social media tip of always including a call to action in your posts

SPECIAL GUEST
Rachel Thomas
Brand and Communications Manager
Kansas Association of School Boards, Kansas

Email: [email protected]
Twitter: https://twitter.com/RachelIsaThomas

Website: https://www.kasb.org/
Facebook: https://www.facebook.com/KASBPublicEd
Twitter: https://twitter.com/KASBPublicEd

USEFUL INFORMATION
Rachel’s Post Entry Plan for Dr. Anthony Lewis - see page 3 for ideas that Rachel spoke about!
Nine Tips for Celebrating Seniors on Social Media
Free PDF - 20 Calls to Action to Drive Engagement on Social Media
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
40 min
April 04, 2022Tales of an Accidental School Social Media Professional with Amanda Keller
Amanda may not have had her eyes set on a school communications role, but it found her - and I sure am happy it did! The work she is doing for the small school district of Weston in Wisconsin is amazing.

IN THIS EPISODE, AMANDA DISCUSSES:
Her journey into holding the role of Social Media Director in her district of fewer than 300 students
How her reluctant attempt at an IG Reel led to over 400,000 people reached!
The impact social media is making in her district, including attracting a highly-qualified teacher from a nearby district
Her biggest struggle with time management and a few things she tries to implement to conquer that issue

SPECIAL GUEST
Amanda Keller
Social Media Director
Weston School District, Wisconsin

Email: [email protected]
Twitter: https://twitter.com/bamanda57

Website: https://www.weston.k12.wi.us/
Facebook: https://www.facebook.com/WestonSchoolDistrict
Instagram: https://www.instagram.com/westonschooldistrict/
YouTube: https://www.youtube.com/channel/UCPcUnHQQhSuQ4ZXHvudghBA
LinkedIn: https://www.linkedin.com/company/weston-school-district

USEFUL INFORMATION
Join the Instagram Challenge Now - Happening April 11-22. Sign up here.
Amanda’s viral Instagram Reel post - click here.
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min
March 28, 2022The Case for Creating a Facebook Group: Improved Family Engagement & Communication with Laraine Weschler
After listening to this episode, I think you are going to want to be Laraine Weschler when you grow up. She is an AMAZING school communicator who is going to share some insights into a concept you may have never thought about - running a Facebook group for your community.

IN THIS EPISODE, LARAINE SHARES:
Her secret to frequent school visits & how this helps her build relationships
Why she decided to start a Facebook group for her community
How the page has helped increase family engagement
Awesome feature examples that highlight staff and alumni

SPECIAL GUEST
Laraine Weschler
Communication Specialist
Naugatuck Public Schools, Connecticut

Email: [email protected]

Website: https://www.naugatuck.k12.ct.us/
Facebook: https://www.facebook.com/NaugatuckPublicSchools/
Instagram: https://www.instagram.com/naugatuckpublicschools/
Twitter: https://www.twitter.com/NaugatuckPS
YouTube: https://www.youtube.com/c/NaugatuckPublicSchools

USEFUL INFORMATION
Nominate yourself today for the 2022 Best Of Social Media Awards! Click here.
Example - Staff Shout Out
Example - Alumni Shout Out
Example - What I Love About My School
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
45 min
March 21, 2022Good Boundaries = Great Storytelling with Heidi Feller
It’s a busy time of year! How can you manage social media instead of social media managing you? This podcast episode will help!

IN THIS EPISODE, HEIDI DISCUSSES:
The importance of boundaries in your role as a school communicator
Simple email changes you can make to help you take control
How to schedule your work time to avoid feeling overwhelmed
A unique approach to handling those negative social media gossip groups

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

Email: [email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Blog - How to Use “Batching” to Increase Productivity in Your School PR Role
Blog - How to Handle the Community Gossip Groups on Social Media
Interested in our social media bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership here!
Meet me at Gab Con 2022! Grab all the details here: https://www.gabconevents.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…