Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 275 episodes available.

Mastering Social Media for Schools episodes:

April 19, 20215 Reasons to Join the 5 Day Fire-Up Your Facebook Page Challenge
School social media managers are constantly fighting the Facebook algorithm to get their content in front of the right people. Let’s increase your followers AND the engagement on your school Facebook Page - in just five days! Join now at socialschool4edu.com/challenge.
IN THIS EPISODE, ANDREA BREAKS DOWN:
The nuts & bolts of the 5 Day Challenge, happening April 26-30, 2021
Five reasons why you should join, today!
You, your school, and your community need the positivity
FREE professional development
It’s fun and easy - each challenge takes less than 20 minutes to complete
Join a community of peers in a private Facebook group
One school will win $500! Plus, other prizes handed out daily for participation.

Sign-up now at socialschool4edu.com/challenge.

Follow Andrea on Twitter: @AndreaGribble

USEFUL INFORMATION
Check out the new YouTube playlist featuring these podcasts in video format - click here!
Retirements are here! Feature them on social media with one of these ideas:
A simple post from Hillsboro, WI - Mover 100 comments!
Video messages with photos from my Mom’s retirement - Again more than 100 comments!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
18min
April 12, 2021It’s Time to Hire a Communications Student Intern with LeAnne Bugay
Working in school public relations as a one-person department is tough. If you’re looking for help but can’t hire a full-time support person, a student intern may be the answer! Today, you’ll hear from college student LeAnne Bugay, who helped out Bellevue Public Schools Director of Communications, Amanda Oliver.

IN THIS EPISODE, LEANNE SHARES:
How she got involved in the paid internship program at her school.
What her primary responsibilities were during the summer internship.
How she helped create a communications plan for the district.
Why this program is a Win-Win-Win combination for the communications professional, the student, and the district!

SPECIAL GUEST
LeAnne Bugay
Student
University of Nebraska - Lincoln

If you have questions for LeAnne - reach out on Twitter - @LeAnneBugay
You can also connect with her on LinkedIn: https://www.linkedin.com/in/leannebugay/
And if you want to chat with Amanda Oliver - jump over to Twitter - @OliverAmandaR

Instagram: @bellevueschools_ne
Twitter: @BellevueSchools
Facebook: @BellevuePublicSchools

USEFUL INFORMATION
Sign up for Social Media Bootcamp - This bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
Blog - Need Help with Social Media? Hire an Intern!

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com
...more
30min
April 05, 2021How to Grow Your Social Media Followers By The Thousands with Liliana Gonzalez
After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world.

IN THIS EPISODE, LILY SHARES:
Her unique Master’s Thesis: Twitter & Religion!
How she grew her Facebook engagement from 9.3K to over 73K in just 6 months
What simple tactic she used to garner more than 7,000 new fans on Instagram
Why she invests time in interacting with students on social media
The importance of being conversational in your writing style

SPECIAL GUEST
Liliana Gonzalez
Communications Specialist Multimedia
El Paso ISD, Texas

Email: [email protected]

School Website: https://www.episd.org/
Facebook: https://www.facebook.com/ElPasoISD
Twitter: https://twitter.com/ElPaso_ISD
Instagram: https://www.instagram.com/episdschools/
TikTok: https://vm.tiktok.com/ZMeBb26Ks/

USEFUL INFORMATION
The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
One page handout - Growing Your Social Media Audience Strategically
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
March 29, 2021Facebook Checklist for Schools
How does your Facebook page measure up? Andrea knows just what to look for in a great school page! This episode dishes out a checklist that will help your school Facebook page shine!
IN THIS EPISODE, ANDREA HIGHLIGHTS 10 ITEMS:
Profile image - logo
Customized username - URL
Facebook cover image - up-to-date and the right size. Watch the video tip here!
Two posts per day during the week
75% of your posts are a celebration, not information
1 video per week posted natively (not a YouTube link)
90% of posts are native and not shared posts from other pages
The best photo is always posted first
Engaging posts - emojis, questions, celebratory in nature. Need ideas? This video will help!
Variety of content - what isn’t being represented?

Email Andrea your score at [email protected]
Follow Andrea on Twitter: @AndreaGribble

USEFUL INFORMATION
Do you have a great Facebook, Twitter, or Instagram account? For a limited time, we are accepting self-nominations! We will pick out the very best for special recognition! Enter here.
#K12PRtip Video - Facebook Cover Image - You're Probably Getting it Wrong!
#K12PRtip Video - Make Your Social Media More Social With These 10 Phrases
Learn more about our membership program here. At #SocialSchool4EDU, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
March 22, 2021Internal Staff Engagement Using Social Media with Cathy Kedjidjian, APR
Everyone loves Cathy, and you’ll soon know why. Her passion for great communication extends from families to staff!

IN THIS EPISODE, CATHY EXPLAINS:
How being an active parent at her children’s school led to her assignment as the first communications person in the district.
Why her district has focused on Facebook and Twitter as its only social media channels.
Her journey through the APR process and the mindset that kept her going despite a major family situation.
The successful #BeWell34 campaign that has united their entire staff.
Countless more golden nuggets of wisdom!

SPECIAL GUEST
Cathy Kedjidjian, APR
Director of Communications & Strategic Planning
Glenview School District 34, Illinois

Follow Nicole on Twitter: @kateked
Email: [email protected]

School Website: https://www.glenview34.org/
Facebook: https://www.facebook.com/glenview34
Twitter: https://twitter.com/glenview34

USEFUL INFORMATION
Today’s #K12PRtip blog reference - Social Media Bootcamp (The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!)
Learn more about the #BeWell34 campaign on the website
Check out this mindfulness app that is free for educators - Headspace
Tweetbeam - an affordable way to share your story
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
March 15, 2021Tips for Celebrating Seniors on Social Media with Heidi Feller
It’s time to celebrate the Class of 2021! We learned a lot during the chaos of 2020 graduations, so we’re dishing our best tips to save you time and sanity.

IN THIS EPISODE, HEIDI SHARES:
The best method to get information from senior students
How many questions you really should ask your seniors
Tips on what type of image should go with each post
Strategy on where to post and how to schedule
Tricks to get more interaction on your posts

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

[email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Social Media Bootcamp - The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
Senior feature examples:
Customized graphic from New Auburn
Customized graphic from Barron
Senior photo only from Reedsburg
Multiple seniors in one post from Monroe
Instagram Story Videos from Superior
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
33min
March 08, 2021A Chat with a School Communications Veteran: Nicole Kirby, APR
Not many school communicators take on the role of “director” at the age of 23. But in this episode, you’re going to meet one!

IN THIS EPISODE, NICOLE EXPLAINS:
How her dream career in journalism led her to a school communications role.
Who she reached out to for mentorship and professional growth opportunities when she was starting out.
Why her district was one of the first to adopt Facebook back in 2009.
What her team does to balance representation of 20 school buildings on social media.

SPECIAL GUEST
Nicole Kirby, APR
Director of Communication Services
Park Hill School District, MO
President-Elect of NSPRA

Follow Nicole on Twitter: @kirby310
Email: [email protected]

School Website: https://www.parkhill.k12.mo.us/
Facebook: https://www.facebook.com/ParkHillSchoolDistrict
Twitter: https://twitter.com/ParkHillSchools
Instagram: https://www.instagram.com/parkhillschools/

USEFUL INFORMATION
Today’s #K12PRtip blog reference - Top 10 Ways to Start a Post
Gather feedback from your community - a link to Park Hill Listens on their homepage.
Their tool of choice - Bang the Table
Nicole’s first blog for NSPRA on Social Media in 2011 - Lessons from a Corporate Social Media Guru
Register now for the NSPRA National Seminar - New Orleans. You can attend in-person or virtually. Click here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
March 01, 2021A Masterclass in School Communications with Janet Swiecichowski, APR, Fellow PRSA
You may not be able to spell her last name, but if you have been working in school communications for a few years, you will recognize it when you hear it! Janet Swiecichowski has a wealth of experience in the field and she is always willing to share her wisdom with others.

IN THIS EPISODE, JANET SHARES:
Her drive for K12 communications - which is deeply rooted in her belief that there is nothing more important to the future of this country than our children.
The features of a great social media strategy.
Tips on incorporating social media into your referendum/bond campaign.
Keys to using YouTube and LinkedIn effectively for your district.
And oh so much more!!

SPECIAL GUEST
Janet Swiecichowski, APR, Fellow PRSA
Vice President at CEL

Follow Janet on Twitter: @jswitch
Email her at [email protected]

Business Website: https://www.celpr.com/
Twitter: https://twitter.com/CELcreative

USEFUL INFORMATION
Book a free virtual meeting with Janet - click here!
Blog - 5 Ways to Use LinkedIn for Your School District
Blog - Vote Yes! Referendum Secrets from a Winning Campaign
Check out the Tonka Facts that feature Ron and many other stories - click here
Another great lesson in the importance of hashtags - Janet was easily able to provide a link to all related stories because they used a consistent hashtag on this campaign!
Mentioned in the intro - check out Lauren’s work on https://www.facebook.com/LincolnElementarySCSD
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
49min
February 22, 2021A Strategic Social Media Success Story with Kimberly Uelmen
If you’ve ever wondered what can happen as a result of including social media as a specific part of your strategic communication plan, this interview is the perfect case study! Kimberly Uelmen, a recent 35 Under 35 NSPRA recipient, breaks down her role inside of the Howard-Suamico School District.

IN THIS EPISODE, KIMBERLY SHARES:
Her extensive experience in dealing with “all the things” when it comes to School PR
How her role was recently added to the communications team
The secret behind growing their district Instagram account by 300% in less than a year
Why social media is a focal point with all communication efforts

SPECIAL GUEST
Kimberly Uelmen
Communications Specialist
Howard-Suamico School District - Wisconsin

Follow Kimberly on Twitter: @kuelmen_PR
LinkedIn - Kimberly Uelmen
Email: [email protected]

School Website: https://www.hssdschools.org/
Facebook: https://www.facebook.com/HowardSuamicoSchools
Twitter: https://twitter.com/HSSD
Instagram: https://www.instagram.com/howardsuamicoschools/

USEFUL INFORMATION
Social Media Bootcamp - The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
Today’s #K12PRtip - Getting started with Instagram Stories
View the entire playlist here
Return to school campaign
COVID Hotline Post
Face Covering Requirement
Graduation video
Here is the link to the Commencement Intro Video (2:41).
Here is the link to the full Commencement Ceremony (1:32:44)
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here
...more
35min
February 15, 2021Putting the “Social” Back Into Social Media with Melissa McConnell
Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!

IN THIS EPISODE, MELISSA INSPIRES US WITH:
How she ended up in School PR and just recently earned a seat at the leadership table for her district
Ways to make social media “social”
Why it’s critical to identify your audience on each platform (and she explains hers)
Several campaigns which create amazing content that the community looks forward to each year

SPECIAL GUEST
Melissa McConnell
District Communications Specialist
Belton School District #124, Missouri
Also serves as the South Central Region Vice President for NSPRA

Follow Melissa on Twitter: @EdPRMack
Email: [email protected]

School Website: https://www.beltonschools.org/
Facebook: https://www.facebook.com/BeltonSchoolDistrict
Twitter: https://twitter.com/BeltonSchools
Instagram: https://www.instagram.com/beltonschools124

USEFUL INFORMATION
Check out the 2020-2021 Bell Ringer album
Looking for ways to incorporate athletic updates? Check out the Pirates On Deck album
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
36min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 275 episodes available.

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