Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

December 19, 2022No Social Media for the District? No Problem! with Aurora Meyer, APR
When I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach!
Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district.
Canva is a go-to tool for most of us. Aurora will dive into some of her best tips, and she is even sharing some templates for you to modify!

SPECIAL GUEST
Aurora Meyer, APR
Communication Manager
Columbia Public Schools, Missouri

Email: [email protected]
Twitter: @aurorameyer
LinkedIn: https://www.linkedin.com/in/aurorameyer/

Website: https://www.cpsk12.org/cpsk12

USEFUL INFORMATION
Canva Templates from Aurora:
District and School templates for website icons: https://bit.ly/3FpBovu
Daily Mode Indicator: http://bit.ly/3Uua5o7
CPS COVID Timeline: http://bit.ly/3iCNJU1
Columbia Public Schools Superintendent Search 2021: http://bit.ly/3FpDonu
May Sharing the Gold Newsletter: http://bit.ly/3P1FYDs
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
40 min
December 12, 2022Making Your Community Smile Through Social Media with Jason Laz
He’s only one year in, but guest Jason Laz is making a big impact for his district in New York.
Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community.
What is Jason’s trick for inspiration and support in his role? He is part of the #SocialSchool4EDU membership program. He’ll break down why it has been so helpful for him as a one-person department.
You might need help predicting what type of content will do well on social media. You are not alone. Jason will share his strategy, which involves sharing a lot of smiles!

SPECIAL GUEST
Jason Laz
Communications Specialist
Troy City School District, New York

Email: [email protected]
Twitter: @jasonlaz

Website: http://www.troycsd.org
Facebook: https://www.facebook.com/troycsd
Twitter: https://twitter.com/tcsd
https://twitter.com/troynysports
Instagram: https://www.instagram.com/troycsd

USEFUL INFORMATION
Jason getting tackled by a football player - click here for the Reel
Awesome Homecoming photos - Homecoming Queen Photos and Football Game Photos
Free haircut Reel
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
37 min
December 05, 2022Advance the Sense of Belonging in Your School District with Josh Sauer, APR
Today’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today.
All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ community.
How do you ensure that you're celebrating all of your students and staff? Look under the rocks and amplify all stories.
Our conversation wraps up with some thoughts on what sets Finalsite apart from other solutions.

SPECIAL GUEST
Josh Sauer, APR
Director of District Communications Strategy
Finalsite

Email: [email protected]
Twitter: @JoshuaTSauer

Website: www.finalsite.com
Facebook: https://www.facebook.com/Finalsite
Twitter: https://twitter.com/Finalsite
LinkedIn: https://www.linkedin.com/company/finalsite/
YouTube: https://www.youtube.com/user/finalsite

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
38 min
November 28, 2022Consistent Storytelling for Charter Schools with Donna Ogden
Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot!
The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories.
Staff features have been very successful for Great Hearts Lakeside, and Donna shares how she coordinates this feature.
Perfection can be the enemy. Donna shares her best tip to keep content flowing for her school.

SPECIAL GUEST
Donna Ogden
Director of Academy Giving & Community Engagement
Great Hearts Texas Network, Texas

Email: [email protected]

Website: https://lakeside.greatheartsamerica.org/
Facebook: https://www.facebook.com/GreatHeartsLakeside
Instagram: https://www.instagram.com/greatheartslakeside/
Twitter: https://twitter.com/GreatHeartsAcad

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
34 min
November 21, 2022What the Latest Data Reveals About Parent Behavior and School Marketing Priorities with Angela Brown
Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies.
How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up!
What about social media? You’ll learn the top three social media channels parents say they are using when learning more about your school.
With all this new research now available, Angela will share three things that school communicators can take action on immediately.

SPECIAL GUEST
Angela Brown
K-12 Senior Enrollment Insights Leader
Niche - Pittsburgh, Pennsylvania

Email: [email protected]
Twitter: @angelambrown
LinkedIn: https://www.linkedin.com/in/angelambrown/

Website: https://www.niche.com
Facebook: https://www.facebook.com/nichesocial
LinkedIn: https://www.linkedin.com/company/nichesocial/
Twitter: https://twitter.com/Niche_Insights

USEFUL INFORMATION
Data from Niche’s latest surveys: niche.bz/insights
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
43 min
November 14, 2022Making “Reel” Connections with Students Through Instagram Reels with Megan Renihan
Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode.
Megan shares her tips for consistency, hashtags, and trending audio.
Looking to reach even more people? Try out the Collabs feature where your Reel can be posted on several accounts at the same time.
Discover some ideas that you can try by watching the Instagram Reels page for Batesville School District!

SPECIAL GUEST
Megan Renihan
Communications Coordinator
Batesville School District, Arkansas

Email: [email protected]
Twitter: @megan_graddy

Website: https://www.batesvilleschools.com/
Facebook: https://www.facebook.com/BatesvilleSchoolDistrict
Instagram: https://www.instagram.com/batesville_schools/
Twitter: https://twitter.com/BatesvilleSD
YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q
RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/
Pinterest: https://pin.it/2aZWCk5

USEFUL INFORMATION
Instagram Reel Examples:
Childhood Cancer Survivor event
Choir Members singing Magic from Pitch Perfect
Football Trend with Blooper
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
45 min
November 07, 2022Creating a Successful Brand Ambassador Program with Jerry Almendarez
As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence.
The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts.
Jerry defines the value of social media for a school district.
Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and communicate with your community, have them listen to this podcast!

SPECIAL GUEST
Jerry Almendarez
Superintendent
Santa Ana Unified School District, California

Email: [email protected]
Jerry’s Twitter: @JerryAlmendarez
Jerry’s LinkedIn: Click Here
Jerry’s Instagram: @jerryalmendarez

Website: https://www.sausd.us/
Facebook: https://www.facebook.com/sausd
Instagram: https://www.instagram.com/santaanausd
Twitter: https://twitter.com/SantaAnaUSD

USEFUL INFORMATION
2022 College & Career Community Resource Fair
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
34 min
October 31, 2022Give the People What They Want with Tanisha D. Hearn
Great communication and social media can truly shift your district's culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community.
Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature.
Want to try something fun? Consider a green screen video with your athletes or fine arts students. You’ll see an example of it linked below!
One of Tanisha’s biggest struggles with managing social media is logging off. Learn one of her tips on how she manages to make time for family and herself.

SPECIAL GUEST
Tanisha D. Hearn
Communications Specialist
Seguin Independent School District, Texas

Email: [email protected]
Twitter: @TanishaDHearn

Website: https://www.seguin.k12.tx.us
Facebook: https://www.facebook.com/SeguinISD
Instagram: https://www.instagram.com/seguinisd/?hl=en
Twitter: https://twitter.com/SeguinISD
LinkedIn:https://www.linkedin.com/company/seguinisd/

USEFUL INFORMATION
Tanisha’s green screen soccer example: click here.
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
29 min
October 24, 2022Building Business Partnerships with Your Schools with Tricia Roddy and Tom Burton
The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program.
When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What can we do for your business?” It changed everything.
Tricia will share how they use social media to celebrate the business partnerships.
If you’re thinking of starting a program like this, our guests will share their advice for getting started.

SPECIAL GUESTS
Tricia Roddy
Director of Communications
Princeton City Schools, Ohio

Email: [email protected]
Twitter: @trishroddy

Tom Burton
Superintendent
Princeton City Schools, Ohio

Twitter: @VikingDiffSuper

Website: www.princetonschools.net
Facebook: https://www.facebook.com/pcsdvikings
Instagram: https://www.instagram.com/pcsdvikings/
Twitter: https://twitter.com/pcsdviking
YouTube: https://www.youtube.com/user/princetonvikings

USEFUL INFORMATION
Resources:
Business Partnerships
Business & Community Partners Breakfasts
Work Ethic Certification
Tricia is part of our membership program. Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
45 min
October 17, 2022Wisdom from a Well-Connected School Communicator with Thomas Scheidel, APR
With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years.
In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication.
Using social media for a financing campaign? Listen in to some of Tom’s best tips.
Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national organizations has helped his career.

SPECIAL GUEST
Thomas Scheidel
Public Information Coordinator
Allegan Area ESA, Michigan

Email: [email protected]
Twitter: @TomsTravels

Website: www.alleganaesa.org
Facebook: https://www.facebook.com/AlleganAreaESA
Twitter: https://twitter.com/AlleganAreaESA

USEFUL INFORMATION
Social media examples from the campaign:
Get out to vote
Election day post
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
40 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…