Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 266 episodes available.

Mastering Social Media for Schools episodes:

July 05, 2021Social Media in 2021: Trends & Developments that Impact Schools with Emily Schutte
Keeping up with social media trends can feel like a full-time job! Luckily for you, the team at #SocialSchool4EDU is here to help break down what is most important as you look ahead to the 2021-2022 school year.

IN THIS EPISODE, EMILY BREAKS DOWN:
How she stays on top of what is working for social media
Key trends on Facebook, Instagram, YouTube, and LinkedIn and how they apply to schools
Her best advice for school communicators who feel overwhelmed when it comes to social media

SPECIAL GUEST
Emily Rae Schutte, MBA
Marketing Manager with #SocialSchool4EDU
Owner of Emily Writes, LLC - http://emilywritesllc.com/

LinkedIn: https://www.linkedin.com/in/emily-rae-schutte-mba/

USEFUL INFORMATION
Blog article that summarizes what was talked about: Social Media in 2021: Trends & Developments that Impact Schools
You’re invited to join our membership group! Click here to get more information and to sign up.
Our #K12PRtip referenced Linktree for adding multiple links in your bio on Instagram. Check it out!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
36min
June 28, 2021Prioritizing You - How to put your health first this school year with Mark Mohammadpour, APR
School PR is a demanding role and as we transition back to in-person learning, there is a lot to plan for. But how are you planning to take care of YOU? If you didn’t even know you could ask that question, then you’re in the right spot! Mark Mohammadpour, APR, owner of Chasing the Sun, is going to give you a pep talk with actionable advice!

IN THIS EPISODE, MARK SHARES:
His own health journey to losing more than 100 pounds back in 2008 and keeping it off ever since
Four ways to think about your career in school PR and your health/wellness
Two things you can do this summer to set yourself up for success next school year
Simple tips to help you manage social media

SPECIAL GUEST
Mark Mohammadpour, APR
Founder
Chasing the Sun Health Coaching

Email: [email protected]

Website: www.chasingthesunpdx.com
Twitter: https://twitter.com/markmoh
Instagram: https://www.instagram.com/markmoh/
LinkedIn: https://www.linkedin.com/in/markmohammadpour/
Podcast: https://podcasts.apple.com/us/podcast/chasing-sun-fitness-health-wellness-mark-mohammadpour/id1446325272

USEFUL INFORMATION
Mark will be presenting at NSPRA Seminar in New Orleans in July. Click here for more details.
Sign up for our free e-newsletter - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com
...more
44min
June 21, 2021Delegate to Celebrate - Lessons from Social Media Bootcamp with Tara Adams
Social media is a challenging role, but this week’s guest is going to give you so many takeaways to make your job easier! Tara Adams dishes out some amazing advice from her experience as the Communications Coordinator for Lakeside School District in Hot Springs, Arkansas.
IN THIS EPISODE, TARA SHARES:
Her journey into school communications more than a decade ago
Why she decided to join the Social Media Bootcamp program and what her biggest takeaways were
The importance of letting staff and students be storytellers
How she utilizes a broadcast class at the high school to help create amazing video content for social media
SPECIAL GUEST
Tara Adams
Communications Coordinator
Lakeside School District, Arkansas
Email: [email protected]

School Website: www.lakesidesd.com
Facebook: https://www.facebook.com/LakesideSD
YouTube: https://www.youtube.com/c/LakesideTV/
Instagram: https://www.instagram.com/lakeside_sd/

USEFUL INFORMATION
Grab helpful free resources at our website: https://socialschool4edu.com/resources/
Some of Tara’s favorite stories from the broadcast class:
Initial long version broadcast: Lakeside In Focus Episode 1 | September 21, 2017 (11:17 mins)
CONSTRUCTION UPDATE | 1.21.20 (quick hitter)
CONSTRUCTION UPDATE | LJHS 2.3.21 (full piece example)
"Maybe it's for You" Series - Wrestling
Fishing with Friends
Heart of a Ram: Macy Burroughs (student feature)
Heart of a Ram: Mr. Ron (retired teacher now volunteer feature)
Heart of a Ram: A Special Bond (teacher feature)
An Inside Look: PreK Classroom
An Inside Look: 4th Grade Classroom
An Inside Look: Lakeside Middle School Choir
An Inside Look: Cross Country
Our "Instagram Influencer" Highlight Reel
You’re invited to join the programs Tara talked about. Learn more about them here:
Membership Program
Social Media Bootcamp (Note: The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program.)
...more
41min
June 14, 2021Brace Yourself for Social Media that Works with Jamie Brace
Hang on to your seats, my friends. You are about to meet a woman on a mission who just earned a promotion due to her amazing school communication ninja skills! Jamie Brace never shies away from a challenge, and you’re going to see where it has gotten her.

IN THIS EPISODE, JAMIE INSPIRES US WITH:
Her unique story of entering the world of school communications through the lens of a parent in the district.
How she works with her Communication Cadres (her social media team) at each of her schools.
Why she believes surrounding herself with other #SchoolPR pros is helping her succeed in her role.
Tricks to getting administration comfortable with being on video.

SPECIAL GUEST
Jamie Brace
Communications & Media Relations Director
Claremore Public Schools, Oklahoma

Email: [email protected]
Follow Jamie on Twitter: @jme_brace

School Website: https://www.claremore.k12.ok.us/
Facebook: https://www.facebook.com/ClaremorePublicSchools
Twitter: https://twitter.com/ClaremoreZebras
Instagram: https://www.instagram.com/claremore.zebras/

USEFUL INFORMATION
The blog referenced in the K12PRtip: Our Very Best Instagram Stories Tips for Schools
Fridays with Frazier playlist: Click here
You’re invited to join the programs Jamie talked about. Learn more about them here:
Membership Program
Social Media Bootcamp (This bootcamp is now being incorporated into our Membership Program.)
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
June 07, 2021It’s All About That Brand with Marissa Weidenfeller
You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time!

IN THIS EPISODE, MARISSA SHARES:
How volunteering to sit on a committee to establish a new communications role in the districts lead to her actually applying for the job.
Her unique approach to helping train her staff on using social media in their schools.
The secrets behind her OneFort campaign that was launched weeks before the pandemic hit in 2020.
Why her school is using video to help tell its story.

SPECIAL GUEST
Marissa Weidenfeller
Communications & Community Engagement Specialist
School District of Fort Atkinson - Wisconsin

Email: [email protected]

School Website: https://www.fortschools.org/
Facebook: https://www.facebook.com/sdfort
Twitter: https://twitter.com/fortschools
Instagram: https://www.instagram.com/hs_fort
LinkedIn: https://www.linkedin.com/company/sdfa-wi/
YouTube: https://www.youtube.com/channel/UClGL7dCKjukvh6epgMeSjUQ

USEFUL INFORMATION
Marissa assembled links to all of her helpful content in one spot - click here! It includes:
1Fort Campaign
1Fort Finesse PLC highlight series on YouTube
A link to the gimbal she uses
Join our membership program - click here to learn more!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
36min
May 31, 2021How Drones and Personality Can Improve Your Social Media Game with Skyler Hefley
Meet Skyler from Tyler! He’s a business marketing mind who has recently entered the world of SchoolPR - and he has a LOT of strategies to share.

IN THIS EPISODE, SKYLER EXPLAINS:
The social media approach his team takes in his district of 18,000+ students.
How his secret ninja skill with drones comes in handy in his role.
Why content on your school page should be similar to what you share on your personal page.
What Tyler ISD is doing to help stay ADA compliant with its social media channels.

SPECIAL GUEST
Skyler Hefley
Social Media Strategist
Tyler ISD, Texas

Email: [email protected]

School Website: https://www.tylerisd.org/
Facebook: https://www.facebook.com/TylerISD
Twitter: https://twitter.com/tylerisd
Instagram: https://www.instagram.com/tylerisd/
LinkedIn: https://www.linkedin.com/company/tyler-isd/
YouTube: https://www.youtube.com/channel/UCe-tG0wxadlexiQ2SO46c-w
Podcast: https://tylerisd.buzzsprout.com/

USEFUL INFORMATION
Join our membership program - click here to learn more!
Construction Update : https://youtu.be/CejwZb7i3Y0
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
May 24, 2021All the Social Media Ideas for Summer 2021 with Heidi Feller
Summer is almost here, and you may be wondering what social media should look like for your school or district.

IN THIS EPISODE, HEIDI & ANDREA DISCUSS:
How often you should post during summer break
What you can do now to prepare for summer content
More than 10 easy ideas for you to use on your social media channels

SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU

[email protected]
Twitter: @heidi_feller

USEFUL INFORMATION
Social Media Bootcamp - This bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
52 Weeks of #ThrowbackThursday Captions - free one-page download
Helpful blogs:
Summer 2020 - 10 Post Ideas for your School
Summer is Here - What Should I Post?
20 Ideas to Keep Social Media Strong During Summer Break
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
39min
May 17, 2021How The 5-Day Facebook Challenge Ignited My School’s Engagement with Myra Barrera
Myra Barrera may be only six months into her new role, but she is already ROCKING social media in her small community in Texas. Myra dishes out so many tips and tricks in this interview - you’re going to want to take notes!

IN THIS EPISODE, MYRA EXPLAINS:
Her role in a district of 3,300 students and five campuses.
How insights helped illustrate how well she was doing versus neighboring districts on social media.
Why spending 10 minutes talking with someone to uncover a story is worth it.
The importance of tagging organizations and those with a large following in your posts.

SPECIAL GUEST
Myra Barrera
Director of Communications & Foundation
Beeville Independent School District (Texas)

Follow Myra on Twitter - @MyraCBarrera
Connect with Myra on LinkedIn - https://www.linkedin.com/in/jo%C3%ABlle-doye-47baa431/

School Links:
Website: https://www.beevilleisd.net/
Facebook: https://www.facebook.com/beevilleisd.net
LinkedIn: https://www.linkedin.com/company/beevilleisd
Twitter: https://twitter.com/beevilleisd
Instagram - https://www.instagram.com/beeville_isd/

USEFUL INFORMATION
The importance of tagging - check out this post
#TBT Post about 82-year-old bus driver
5 Ways to Use LinkedIn for Your School District
Learn more about our membership program - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
May 10, 2021Rocking Social Media with Joelle Doye
One of the first friends I made in #SchoolPR when I started in 2014 was Joëlle Doye. Her love for schools is only matched by her love for Bon Jovi (who she has seen in concert 34 times). I can’t wait for you to meet her!

IN THIS EPISODE, JOELLE SHARES:
Her journey from a newspaper editor, to part-time communications person, to full-time Communications Director!
The impressive results that her position produced for this small district of 750 students.
Three simple but completely effective social media campaigns you can do at your school starting NOW.
The best advice for creating meaningful engagement with your community.

SPECIAL GUEST
Joëlle Doye
Communications Director
Mineral Point Unified School District (Wisconsin)

Follow Joëlle on Twitter - @Rockshot_Joelle
Connect with Joëlle on LinkedIn - https://www.linkedin.com/in/jo%C3%ABlle-doye-47baa431/

School Links:
Website: https://mineralpointschools.org/
Facebook: https://www.facebook.com/MineralPointSchoolDistrict

Student Group - Pointer Media: https://pointermedia.org/
Twitter: https://twitter.com/MPBlueCrew
Instagram - https://www.instagram.com/mpbluecrew/ (private account)

USEFUL INFORMATION
Alumni Roll Call Example
Share Your Senior Photo Example - make sure if you ask people to post a photo, that you have enabled them to do so. This simple video tip will help: https://youtu.be/qB-x-Bgvyzc
Flashback Friday Example
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
...more
41min
May 03, 2021Building Authentic, Relatable, and Engaging Social Media Content with Brandon Lorentz
The school communicators that have grown up with social media certainly have a little bit of advantage. Today, Brandon Lorentz will prove that!

IN THIS EPISODE, BRANDON DISCUSSES:
The unique, 130-year history of The Summit Country Day School.
How video plays a critical role in connecting with alumni and families.
Why being authentic and relatable on social media matters.
The advantage of being an alumnus from the high school you attended.

SPECIAL GUEST
Brandon Lorentz
Assistant Director of Admission - Upper School & International Students
The Summit Country Day School, Cincinnati, OH

Follow Brandon on Twitter: @branlor17

School Website: https://www.summitcds.org/
Facebook: https://www.facebook.com/SummitCDS
Twitter: https://twitter.com/SummitCDS
Instagram: https://www.instagram.com/summitcds/
LinkedIn: https://www.linkedin.com/school/the-summit-country-day-school/
YouTube: https://www.youtube.com/channel/UCTVYOkBs9wHAj2Op1PfZpmQ

USEFUL INFORMATION
#K12PRtip helpful blog: How to Use Facebook Premiere for Schools
Video: This I Believe
Blog on TikTo: How to Expand Your School’s Social Media Engagement Using TikTok
Facebook Premiere videos: The Summit Historical Tour
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
36min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 266 episodes available.

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