Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

January 03, 2022Five Reasons NOT to Post Everything on Social Media
Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years to all of the schools we serve here at #SocialSchool4EDU. Today I’ll break it down for you.

IN THIS EPISODE, ANDREA SHARES:
One personal success story from a school of implementing the strategy of not posting every decision on social media.
Five reasons NOT to share everything on social media
Over 25 communication tools that can be used - other than social media!

USEFUL INFORMATION
Blog - Don’t Go Looking for a Fight! Why Some Information Should Not Be Posted on Social Media
Communication Toolbox Download
Join our Bootcamp! It is now being incorporated into our Membership Program. Learn more about our membership here!
Interested in helping with podcast 100? Share your best tip that you’ve learned from me! Record a 30-90 second audio memo or video (landscape) with this information:
Name
School or District
State
Title
Best tip/most impactful thing you’ve learned. You can share a specific story of how you used it as well!
Email your clip with “Podcast 100” in the subject line to: [email protected]
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
25 min
December 27, 2021How to Use Facebook for School Fundraising with Maria Carter-Ewald
Budgets are tight for every school out there. Learn how to leverage social media to help with fundraising and more in today’s podcast.

IN THIS EPISODE, MARIA SHARES:
Why her small school with 800 students invested in a communication position
Specific ways she used social media to raise $19,000 in two weeks in order to purchase new Chromebooks for her district
Strategies that she uses to outperform much larger districts around her when it comes to Facebook engagement
How she stays on top of it all as a one-person communications office

SPECIAL GUEST
Maria Carter-Ewald
Communications Director
Whitmore Lake Public Schools, Michigan

Email: [email protected]

School Website: https://www.wlps.net
Facebook: https://www.facebook.com/WhitmoreLakePublicSchools
Twitter: https://twitter.com/wlschools
Instagram: https://www.instagram.com/whitlkpublicschools/

USEFUL INFORMATION
Maria’s detailed examples of fundraising and videos - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
43 min
December 20, 2021BOLD Social Media Advice that Works with Nicole Valles
Nicole Valles is living proof that social media works in staff recruitment! She landed her role as Digital Content Specialist three years ago because of a Facebook post.

IN THIS EPISODE, NICOLE DISCUSSES:
How social media is handled at each of their schools through digital coaches
What one decision has led to less stress when it comes to social media
The #SuperSubstitutes campaign that led to hundreds of applications
Why she uses Facebook albums to post some of her campaigns

SPECIAL GUEST
Nicole Valles
Digital Content Specialist
Barrow County School System, Georgia

Follow Nicole on Twitter: @nikkival
Email: [email protected]

School Website: https://www.barrow.k12.ga.us
Facebook: https://www.facebook.com/BarrowCountySchools/
Twitter: https://twitter.com/BCSchools1
Instagram: https://www.instagram.com/barrowcountyschools/
YouTube: https://www.youtube.com/c/BarrowCountySchoolSystem
LinkedIn: https://www.linkedin.com/company/barrow-county-schools

USEFUL INFORMATION
Bold Grads to Bold Teachers Campaign
Super Sub Story and Big Bonus Post
Podcast 100 Submission Notes
Want support all year long? Check out our membership program!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
35 min
December 13, 2021How to Reach Thousands As a Small Catholic School with Laura Jo Jarchow
Your school has great stories to share, whether you have 40,000 students or just 219 students like the school we’re talking with today. Learn how Principal Laura Jo Jarchow is spreading the mission of St. Mary School in her Wisconsin community and beyond!

IN THIS EPISODE, LAURA JO SHARES:
Her role and numerous responsibilities as Principal
How she uses Facebook and Instagram posts to share the mission of her school
Why she decided to take part in the latest #SocialSchool4EDU Facebook Page Challenge
The results from the challenge, which have dramatically increased her reach with each post she shares

SPECIAL GUEST
Laura Jo Jarchow
Principal
St. Mary School, New Richmond, Wisconsin

School Website: http://st-marysschool.com/
Facebook: https://www.facebook.com/StMarysNewRichmond

USEFUL INFORMATION
Easton’s courageous story after he fell into a campfire - click here
St. Mary’s post asking for shares to win $500 (over 400 shares) - click here
Interested in helping with podcast 100? Share your best tip that you’ve learned from me! Record a 30-90 second audio memo or video (landscape) with this information:
Name
School or District
State
Title
Best tip/most impactful thing you’ve learned. You can share a specific story of how you used it as well!
Email your clip with “Podcast 100” in the subject line to: [email protected]
Want support all year long? Check out our membership program.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
33 min
December 06, 2021Family Connections: Building Trust and Relationships with John Casper
Looking for ideas to engage families with your school district? Then you’re in the right spot! John is going to share a BUNCH of strategies to build trust while celebrating the great things happening in your school district.

IN THIS EPISODE, JOHN DISCUSSES:
What social media channels he manages for the district
Alternate ways to share events (beyond just creating a flyer)
Strategies to get content from staff and parents
A unique approach to handling those negative social media gossip groups

SPECIAL GUEST
John Casper
Communications Coordinator
Winona Area Public Schools, MinnesotaWinona Area Public Schools - Home

Follow John on Twitter: @johncasperjr
Email: [email protected]

School Website: https://winonaschools.org/
Facebook: https://www.facebook.com/WAPS861
Twitter:https://twitter.com/herkythewinhawk
Instagram: https://www.instagram.com/winonaschools/

USEFUL INFORMATION
John’s examples - click here
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
46 min
November 29, 2021How to Get Students Involved with Instagram Content with Sara Fuller
When you have a small school, it’s important to get everyone involved in telling your story. Learn how this small district in Nebraska of 400 students celebrates their school in a big way on social media!

IN THIS EPISODE, SARA SHARES:
How her staff submits stories to be posted on social media
Why she decided to get students involved in sharing stories on Instagram
How she selects and trains the students
What content ideas have worked the best

SPECIAL GUEST
Sara Fuller
Business Teacher and PK-12 Library Media Specialist
Superior Public Schools, Nebraska

Email: [email protected]

School Website: https://www.superiorwildcats.org/
Facebook: https://www.facebook.com/superiorschoolsne
Twitter: https://twitter.com/superiornesd
Instagram: https://www.instagram.com/superiornesd

USEFUL INFORMATION
Senior Spotlights
Class of 2022
Class of 2020
Weekly Poll
First Grade Life
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
28 min
November 22, 2021How to Use Instagram Reels for your School with Melissa Reese
Are you stressing about adding a TikTok channel for your school? Well, stress no more. Instagram Reels is here and it’s easier than you think! Grab great advice about getting started and take a look at what’s working for Melissa Reese in Allentown School District.

IN THIS EPISODE, MELISSA SHARES:
The importance of meeting parents where they are
How she stays on top of 25 schools and 17,000 students as a one-person shop
Why Instagram Reels is part of her weekly social strategy
How easy it is to get started

SPECIAL GUEST
Melissa Reese
Communications Manager
Allentown School District, Pennsylvania

Follow Melissa on Twitter: @melissa_ashleyy
Follow Melissa on Instagram: @melissa_ashleyy1
Email: [email protected]

School Website: www.allentownsd.org
Instagram: https://www.instagram.com/allentownschools/
Facebook: https://www.facebook.com/AllentownSchoolDistrict
Twitter: https://twitter.com/allentownsd

USEFUL INFORMATION
Social Media Bootcamp - It is now being incorporated into our Membership Program. Learn more about our membership here!
Blog - How to Use Instagram Reels for Your School
Allentown Instagram Reels - https://www.instagram.com/allentownschools/reels/
More on the Membership Program that Melissa is a part of - click here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
46 min
November 15, 2021Tackling Substitute Shortages & Staff Wellness Through Social Media with Maria Feitlich
Showcasing the amazing students and staff inside of your district is an awesome job. Let Maria inspire you with some great ideas that you can implement in your district!

IN THIS EPISODE, MARIA DISCUSSES:
How social media fits in her role, along with website management and video creation
What strategies her district has used to tackle the substitute teaching shortage
The award-winning #BeWell34 initiative that lives all year long in Glenview School District
How Maria stays on top of the latest social media trends and what’s working best for schools.

SPECIAL GUEST
Maria Feitlich
Communications Specialist
Glenview School District, Illinois

Follow Maria on Twitter: @Maria_Feitlich
LinkedIn: https://www.linkedin.com/in/maria-feitlich-22754ab2/
Email: [email protected]

School Website: www.glenview34.org
Facebook: www.facebook.com/glenview34
Twitter: https://twitter.com/glenview34

USEFUL INFORMATION
#K12PRtip - Letter Board
Substitute Feature - Page through the features that Maria created at this link
Here is one of the posts on Facebook: https://www.facebook.com/glenview34/photos/1904560683028918
Staff Summer Reading - Page through the features that Maria created at this link
Here is the Facebook post with a staff member reading to a horse: https://www.facebook.com/glenview34/photos/1953530908131895
#BeWell34 information from website: https://www.glenview34.org/bewell34
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
35 min
November 08, 2021Are you low on social media content? These 5 tips will help!
Are you stuck in a rut with low content right now for your social media pages? Schools have amazing stories to share - we just need to find them! This episode will share 5 tips for getting more content.

IN THIS EPISODE, ANDREA SHARES:
How asking specific staff members for submissions will work far better than an email to everyone
What weekly features you could add to your social media content calendar
Ways to get stories from your community
A free invite into our newest 5-Day Fire Up Your Facebook Page Challenge happening November 15-19, 2021. Sign up at socialschool4edu.com/challenge

USEFUL INFORMATION
Veterans Day Blog - Six Veterans Day Ideas for School Social Media
Sign up for the free 5-Day Fire Up Your Facebook Page Challenge here: socialschool4edu.com/challenge
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
31 min
November 01, 2021Using Social Media to Shift a Paradigm with Cindy Dunigan
All schools need to recruit students but in a career technical center, you face some unique circumstances. Luckily, Stafford Technical Center in Vermont has nearly twice as many applicants each year as they have spots. Learn the secret to their success in this episode!

IN THIS EPISODE, CINDY DISCUSSES:
How social media fits into her role as Outreach Coordinator
Why she focuses on student stories with her social media posts
What method she uses to balance the content from the 14 different programs her school offers
What the membership program at #SocialSchool4EDU has done to help her professional growth

SPECIAL GUEST
Cindy Dunigan
Outreach Coordinator
Stafford Technical Center, Vermont

Email: [email protected]

School Website: https://staffordonline.org/
Facebook: https://www.facebook.com/StaffordTechnicalCenter
Twitter: https://twitter.com/stc_vt
Instagram: https://www.instagram.com/staffordtechnical/

USEFUL INFORMATION
Cindy’s secret 3-week planning sheet - click here!
Note - this normally only is offered to our paid members, but we wanted to offer it to you since Cindy talked about it!
Sign up now for the Fire Up Your Facebook Challenge - https://socialschool4edu.com/challenge
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
38 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…