Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

December 04, 2023The Simplicity of Sharing the Good with Katelyn Brown
Want to hear a great case study that will help support adding another person to your communications team? This is it!
Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram.
If you wonder how to utilize the hashtag associated with your district, listen in to grab some great ideas on repurposing the content you find on social media and beyond.
Often, the struggle with social media is finding time for it all. Katelyn’s entire interview revolves around the art of simplicity in her social media strategy. The best thing is - it’s working!

SPECIAL GUEST
Katelyn Brown
Digital Communications and Marketing Coordinator
Liberty Public Schools, Missouri

Email: [email protected]
Twitter: @katelynbnews

Website: https://www.lps53.org
Facebook: @libertypublicschools53
Instagram: @libertypublicschools53
Twitter: @libertyschools

USEFUL INFORMATION
Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
34 min
November 27, 2023Incorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson
Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in.
Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school!
La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school.

SPECIAL GUEST
Rob Johnson
Director of Digital Strategy
La Salle College High School, Pennsylvania

Email: [email protected]
Twitter: @Rjohnson_LSCHS

Website: https://www.lschs.org
Facebook: https://www.facebook.com/lschs
Instagram: @LSCHS
Twitter: @LSCHS
YouTube: https://www.youtube.com/WEXPtv

USEFUL INFORMATION
Sign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
42 min
November 20, 2023From Engaging Teacher to Powerful Storyteller - A Journey in Austin Public Schools with Ryan Mayers
A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota.
See what social media looks like for this one-person shop in a district of more than 5,000 students.
Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided.

SPECIAL GUEST
Ryan Mayers
Communications Coordinator
Austin Public Schools, Minnesota

Email: [email protected]

Website: https://www.austin.k12.mn.us
Facebook: https://www.facebook.com/isd492
Twitter: @isd492
Instagram: @ISD492
YouTube: https://youtube.com/isd492

USEFUL INFORMATION
Facebook Engagement Question - link to post
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
45 min
November 13, 2023Communication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette
From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities.
You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding communication, identifying what is working well, and then prioritizing what they should work on.
Do you ever feel like you’re on an island when it comes to school communications? Find out some of the connection points Melissa uses to help her as a solo office with nearly 11,000 students.

SPECIAL GUEST
Melissa Robinette
Director of Public Relations
Spartanburg District Five Schools, South Carolina

Email: [email protected]
Twitter: @tvmelissa

Website: https://www.spart5.net
Facebook: https://www.facebook.com/SpartanburgD5
Instagram: @spartanburgd5
Twitter: @SpartanburgD5

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
47 min
November 06, 2023How to Leverage Social Media Like an Independent School with Deanna Luna
With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode!
“Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school.
Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned.
Fundraising isn’t easy, but social media can help. Learn specific tips to help make it easy for your followers to participate!

SPECIAL GUEST
Deanna Luna
Director of Communications and Marketing
The Bright School, Tennessee

Email: [email protected]
Twitter: @deannaluna

Website: https://brightschool.com/
Facebook: https://www.facebook.com/thebrightschoolchattanooga
Instagram: @thebrightschool
LinkedIn: https://www.linkedin.com/company/the-bright-school/

USEFUL INFORMATION
Instagram post about art portfolios
Link to Student Instagram Takeover from Merritt
Your Instagram Story Takeover Guide
From the #K12PRtip - Frustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
41 min
October 30, 2023How to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR
Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole.
When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering.
Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be shared.
Want to know a little-used tool that might make a huge difference in your community? You’ll hear what it is and learn other communication channels you may want to think through as you plan.

SPECIAL GUESTS
Nicole Kirby, APR
Senior Strategist
CESO Communications, Minnesota

Email: [email protected]
Twitter: @kirby310
Phone: 816-289-5633

Bob Noyed, APR
Vice President
CESO Communications, Minnesota

Email: [email protected]
Phone: 612-325-2127

Website: https://theceso.com/
LinkedIn: https://www.linkedin.com/company/ceso-communications/
Proud Sponsor of the School PR Happy Hour Podcast

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
51 min
October 23, 2023Turning a Request for a Flyer into a National Award-Winning Campaign with Christine Stephens
Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than creating “just a flyer.” Christine is going to tell her story today - and you’re going to want to listen in!
Schools across the country need help filling positions like bus drivers and custodians. A social media campaign like the one Redland Unified School District used might work for you.
Are you looking for ways to get better stories from across your district? Today, you’ll learn several easy strategies that have worked well for Christine and her team.

SPECIAL GUEST
Christine Stephens, MBA
Communications Manager / Public Information Officer
Redlands Unified School District, California

Email: [email protected]
Twitter: @CStephensPR

Website: https://www.redlandsusd.net
Facebook: https://www.facebook.com/RedlandsUSD
Instagram: @RedlandsUSD
Twitter: @RedlandsUSD

USEFUL INFORMATION
A Day in the Life - School Bus Driver Video
Meet the new Principal - post example
`Learn from the best by watching this free webinar showcasing the 2023 winners of our social media awards, the Golden Gribbles! Check out all of our other free resources here: https://socialschool4edu.com/resources/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min
October 16, 2023Passion & Strategy - The Two Can Mix! with Matthew Jennings
Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings's unique journey to the school PR world.
After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know.
Social media does not have to be perfect; you should have fun! Check out Matthew & his team on Peachjar’s channels to grab some great ideas you can learn from.

SPECIAL GUEST
Matthew Jennings
Director of District Partnerships
Peachjar, California

Email: [email protected]
Twitter: @adventuremateo

Website: https://www.peachjar.com
Facebook: https://www.facebook.com/Peachjar
Instagram: @peachjarinc
Twitter: @Peachjar
LinkedIn: https://www.linkedin.com/company/peachjar/

USEFUL INFORMATION
Peachjar Extra Credit videos
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min
October 09, 2023Humanize the Needs and Stay Out of the Weeds- Passing Your School Bond with Kathleen Kennedy, APR
At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process.
Are you making the most common mistake when asking voters for money? Find out!
What are bonds really about? KIDS! Kathleen and I discuss several examples that will get your wheels spinning!
How often should you post to social media, and what should you share? Kathleen shares her advice for you.

SPECIAL GUEST
Kathleen Kennedy
Founder and President
Center for Communication & Engagement, Oklahoma

Email: [email protected]
Twitter: @KennedyAPR
Cell Phone: (888) 653-3776

Website: https://www.okcce.com
Facebook: https://www.facebook.com/okcce
Instagram: @AlwaysontheRecord
Linked In: https://www.linkedin.com/company/okcce
YouTube: @centerforcommunicationenga2159

USEFUL INFORMATION
Make sure to visit the section of Kathleen’s website that focuses on bond FAQs and winning campaigns!
K12PRtip - Milton’s AI profile picture engagement post
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
42 min
October 02, 2023How One Simple Practice Can Immensely Impact Your Social Media Content From Staff with Abby England
If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it?
Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within her district of 4,000 students.
Many listeners are one-person departments. You’ll learn some great tips that will save you time and put you in control of social media instead of the other way around!

SPECIAL GUEST
Abby England
Communications Coordinator
Danville Community School Corporation, Indiana

Email: [email protected]
LinkedIn: Abigail England

Website: https://www.danville.k12.in.us/
Facebook: https://www.facebook.com/DCSCWarriors
Instagram: @dcscwarriors
Twitter: @DCSCWarriors

USEFUL INFORMATION
Two thank you note styles from Danville
Post highlighting the flag raising with Ms. Sandy - click here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
39 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…