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Mastering the Attention Economy episodes
- Jason Yanowitz Talks Turning an Event Business Into a Budding Media Empire [Ep. 33]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jason Yanowitz. Jason is the co-founder of Blockworks Group, a media company focused on bridging the gap between traditional finance and digital assets.
We discuss marketing to institutional investors, pivoting from events to webinars, why media companies need to diversify, and empowering employees to use social.
Visit Blockworks: https://blockworksgroup.io/ Email Jason: [email protected] Follow Jason on Twitter: https://twitter.com/jasonyanowitz
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
21 min - Cristin Culver Shares How She Developed and Scaled Opendoor's Local PR Strategy [Ep. 32]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Cristin Culver. Cristin is a VP and Head of Communications at Notarize. She has run PR at consumer tech companies including Pandora, Trulia and most recently, Opendoor, where she was Head of Local Communications, running the disruptive real estate company's PR and communications in their existing and forthcoming markets across the US. She joined Opendoor in 2017, when the company was in three markets, left when they were in 21, so she launched 17 markets over 18 months and knows a thing or two about local PR.
We discuss why brands should invest in local PR, how to build relationships with local reporters, how to align messaging across different regions, and how PR develops into revenue.
Follow Cristin on Twitter: https://twitter.com/cristinculver?lang=en Add Cristin on LinkedIn: https://www.linkedin.com/in/cristinculver/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
23 min - Nancy Zwiers Shares How She Changed Toy Marketing With the Launch of Hatchimals [Ep. 31]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nancy Zwiers. Nancy is the former CMO of Spinmaster. While at Spinmaster she managed the marketing strategy for a variety of products including Hatchimals, Air Hogs and Paw Patrol. She previously worked for Kraft, Proctor and Gamble and Mattel where she led the Barbie brand.
We discuss how Hatchimals became the most popular toy of 2016, why you shouldn't always follow the playbook, using FOMO to build hype, and what to do when you are "too" successful.
Add Nancy on LinkedIn: https://www.linkedin.com/in/nancy-zwiers-3167a/ Hire Nancy: https://www.cmocoaches.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
23 min - Neal Schaffer Shares the Secrets To Running a Great Influencer Marketing Campaign [Ep. 30]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Neal Schaffer. Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.
We discuss Neal's new book on influencer marketing, how to run a good influencer marketing campaign, why UGC is important for brands, and how to write influencer branding guidelines.
Follow Neal on Twitter: https://twitter.com/NealSchaffer Hire Neal: https://nealschaffer.com/ Buy Neal's Book: https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min - Phoebe Bain Talks About Writing The Morning Brew's Marketing Newsletter For Over 85,000 Subscribers [Ep. 29]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Phoebe Bain. Phoebe Bain is a writer for Morning Brew covering the most important news in the marketing industry for Marketing Brew. She has a background in social media management and has previously written for Business Insider and Social Media Today, among others.
We discuss how to curate links for a newsletter, dealing with imposter syndrome, maintaining The Morning Brew's voice, and how to build a newsletter from scratch.
Follow Phoebe on Twitter: https://twitter.com/andjelicaaa Subscribe to the Marketing Brew Newsletter: https://www.morningbrew.com/marketing
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min - Ana Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.
We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.
Follow Ana on Twitter: https://twitter.com/andjelicaaa Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/ Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
24 min - Oliver Cantin Explains How He Used Great Copywriting to Grow His Agency to Over $50K a Month [Ep. 27]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Oliver Cantin. Oliver is the owner of two successful online agencies within marketing and health coaching and has over 16,000 followers on Twitter.
We discuss starting his marketing agency, writing great copy, finding inspiration for writing copy, and why you shouldn't compete on price.
Follow Oliver on Twitter: https://twitter.com/oliviercantin?lang=en Hire Oliver: https://oliviercantin.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis https://www.courtnielewis.com/
Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
24 min - Russ Wilde Discusses How Front Office Sports Grew to 15MM Monthly Impressions [Ep. 26]This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Russ Wilde. Russ is the COO of Front Office Sports. FOS is a sports business media platform. It is the go-to destination for sophisticated sports fans and sports industry professionals.We discuss how to monetize a media company, creating owned content, converting social media followers to email subscribers, and unbundling ESPN.Follow Russ on Twitter: https://twitter.com/RussWildeJr Follow Front Office Sports on Twitter: https://twitter.com/frntofficesport Visit Front Office Sports: https://frntofficesport.com/Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/Produced by Courtnie Lewis https://www.courtnielewis.com/Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A21 min
- Brian Bosche Explains How He Built 300,000 followers on TikTok [Ep. 25]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Brian Bosche. Brian is the Co-Founder and led marketing at Slope, a software company that makes it easy for marketing and creative teams to manage work. Slope was acquired in 2019 by Smartsheet, and now Brian leads the Content Collaboration product team building solutions for teams that manage content workflows. He now works on a number of creative outlets including his TikTok account with more than 300K followers and the creative BTS podcast.
We discuss why Brian started creating content on TikTok, TikTok's algorithm, how to go viral on TikTok, and monetizing on TikTok.
Follow Brian on TikTok: https://www.tiktok.com/@brianbosche Follow Brian on Twitter: https://twitter.com/BrianPBosche Follow Brian on Instagram: https://www.instagram.com/brian.bosche Subscribe to Brian's Podcast: http://www.creativebitspodcast.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis https://www.courtnielewis.com/
Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
20 min - Dave Nemetz, Founder of Bleacher Report, Discusses the Future of Digital Media [Ep. 24]This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Dave Nemetz. Dave is an entrepreneur and expert on media, startups, and building audiences. He is the founder of two digital media startups, Bleacher Report and Inverse. Bleacher Report was acquired by Turner Sports and Inverse by BDG Media. Currently, Dave leads the Culture + Innovation portfolio for BDG Media, which includes Inverse along with Input Magazine and Mic.com. He's also an active angel investor and advisor to startups in media, tech, consumer products, and other categories.We discuss the rise of the one-person media company, opportunities in B2B Media, direct to consumer media companies and building content feedback loops.Follow Dave on Twitter: https://twitter.com/davenemetz Visit Bustle Digital Group: https://bustle.company/Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/Produced by Courtnie Lewis https://www.courtnielewis.com/Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A21 min
About Mastering the Attention Economy
From the publisher's feed
Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week we interview entrepreneurs, executives and industry leaders on they earn attention for their brands using social, content and media
The podcast is hosted by Ari Lewis.