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Mastering the Attention Economy episodes
- Steve Schlafman: Why Steve Left VC, Executive Coaching, and Building a Personal Brand [Ep. 43]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Steve Schlafman. Steve is a certified professional development coach and angel investor. Steve is the founder of High Output, a boutique leadership development company. Previously, he was a VC at Primary Venture Partners and RRE Ventures. Some of his select investments include Boom, Breather, and theSkimm.
We discuss why Steve left VC to coach, Steve's leadership and coaching philosophy, and the importance of building a personal brand.
Follow Steve on Twitter: https://twitter.com/schlaf Read Steve's Blog: https://schlaf.me/ Check out the Founder's Library: founderlibrary.com
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
28 min - Ian Kar Talks Building a Community for the Fintech Industry [Ep. 42]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ian Kar. Ian is the founder of Fintech Today, a subscription research firm focused on fintech.
We discuss Ian's media experience, why he started fintech today, and building and scaling a community.
Follow Ian on Twitter: https://twitter.com/iankar_ Join Fintech Today: https://fintechtoday.substack.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
30 min - Mikey Sadowski Explains the Importance of Purpose-Driven PR [Ep. 41]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Mikey Sadowski. Mikey leads global PR & communications at Intrepid Travel, a purpose-driven tour operator recognized as the world’s largest adventure travel company and travel B Corp.
We discuss Mikey's rise from intern to head of PR, landing tier 1 media coverage, and how to measure the impact of PR.
Follow Mikey on Twitter: https://twitter.com/MikeySadowski
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
29 min - Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm.
We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.
Follow Jasmine on Twitter: https://twitter.com/TripleJas Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/jasminebina Hire Jasmine: https://www.theconceptbureau.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
29 min - Justin Mikolay Shares His Experiences Speechwriting for Jim Mattis and Others [Ep. 39]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Justin Mikolay. Justin is a former speechwriter and communication professional. He has written for Jim Matthis, General David Petraeus, and Leon Panetta. He has worked as an evangelist for Palantir and held the role of Director of Communications for the Secretary of Defense. Currently, he works at Gumroad and has a newsletter summarizing the big ideas of the biggest names on Twitter.
We discuss working in government, speechwriting for someone else, transitioning from public to private sector, and Twitter threads.
Follow Justin on Twitter: https://twitter.com/jmikolay Subscribe to Justin's newsletter: https://t.co/th0snU8PVd?amp=1
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min - Katie Perry, Talks How to Leverage Creators to Grow a Social Network [Ep. 38]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Katie Perry. Katie is the VP of Marketing at Public, a social investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free.
We discuss how to use marketing to differentiate your product, leveraging creators to grow Public, why Scott Galloway joined the platform, and the importance of using a community to build a dedicated user base.
Follow Katie on Twitter: https://twitter.com/katieeperry?lang=en Follow Katie on Public: https://public.com/katiep
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
21 min - Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.
We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.
Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/
Follow Ari on Twitter: https://twitter.com/amlewis4
Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/Visit Ari's Site: http://arilewis.com/Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
23 min - Arielle Kimbarovsky Talks About Navigating Communication Strategy in a Regulated Industry [Ep. 36]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Arielle Kimbarovsky. Arielle is a marketing and social media strategist for M1 Finance, a smart money management tool.
We discuss how M1 Finance balances regulation and communication, Arielle's creative process, how M1 Finance focuses on "mindset" marketing, and M1 Finance's affiliate marketing program.
Add Arielle on LinkedIn: https://www.linkedin.com/in/ariellekimbarovsky/ Follow Arielle on Twitter: https://twitter.com/ariellekimbar
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min - Thom Fladung Talks Crisis Communications 101 [Ep. 35]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Thom Fladung. Thom is the managing partner of Hennes Communications, a PR agency exclusively focused on crisis communications.
We discuss what do when a crisis hits, why peacetime is the best time to plan for a crisis, how social media is the first line of defense for a crisis, and what happens when a crisis ends.
Follow Thom on Twitter: https://twitter.com/Fladung Hire Hennes Communications: https://www.crisiscommunications.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min - Aubrey Strobel Explains Marketing 101 for Crypto Companies [Ep. 34]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Aubrey Strobel. Aubrey is head of communications at Lolli, a rewards application that gives you bitcoin when you shop at your favorite stores.
We discuss how to market in the crypto world, marketing Lolli vs. marketing crypto, how to leverge social media for your corporate and individual brand, and moving from the agency world to in-house.
Add Aubrey on LinkedIn: https://www.linkedin.com/in/aubrey-strobel-64bbb7119/ Follow Aubrey on Twitter: https://twitter.com/aubreystrobel
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
22 min
About Mastering the Attention Economy
From the publisher's feed
Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week we interview entrepreneurs, executives and industry leaders on they earn attention for their brands using social, content and media
The podcast is hosted by Ari Lewis.