Mastering the Attention Economy

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company’s PR and social strategy.

We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters.

Follow Jen on Twitter: https://twitter.com/jenalyson Follow John Deere on Twitter: https://twitter.com/JohnDeere

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis https://www.courtnielewis.com/

Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jaylen Bledsoe. Jaylen is the CEO and founder of Bledsoe Collective, an innovative media & communications company.

We discuss what cancel culture is, why brands are getting canceled, how to avoid getting canceled, and what brands do a good of being authentic.

Follow Jaylen on Twitter: https://twitter.com/jaylenbledsoe Visit Jaylen's Site: https://jaylenbledsoe.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis https://www.courtnielewis.com/

Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Toby Howell. Toby is a daily writer for the Morning Brew business newsletter. He also runs the Morning Brew Twitter and Instagram accounts.

We discuss how to create memes, leveraging your power followers, finding the latest social media trends, and creating an authentic brand voice.

Follow Toby on Twitter: https://twitter.com/tobydoyhowell Follow Morning Brew on Twitter: https://twitter.com/morningbrew Follow Morning Brew on LinkedIn: https://www.linkedin.com/company/the-morning-brew/ Follow Morning Brew on Instagram: https://www.instagram.com/morningbrew/?hl=en Subscribe to the Morning Brew Newsletter: https://www.morningbrew.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis https://www.courtnielewis.com/

Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Packy McCormick. Packy is the co-founder of the Not Boring Newsletter, a newsletter focused on the intersection of business strategy and pop culture. 

We discuss why not boring started an email referral program, why Packy chose Substack, why not boring is different than other business strategy newsletters, and how to capture attention by writing a newsletter.

Follow Packy on Twitter: https://twitter.com/packym?lang=en Subscribe to Not Boring: https://notboring.substack.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis https://www.courtnielewis.com/

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nadav Keyson. Nadav is the co-founder of Riverside.Fm, a platform to record your podcast remotely.

We discuss why people use Riverside, how Riverside started, recording a video podcast, and what makes a good podcast.

Follow Nadav on Twitter: https://twitter.com/NadavKeyson

Produced by Courtnie Lewis https://www.courtnielewis.com/

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and John Yedinak. John is the president and co-founder of Aging Media, the leading business to business media company covering the business of aging services and care.

John explains how he grew and scaled a B2B vertical media platform.

Follow John on Twitter: https://twitter.com/jryedinak Check Out Aging Media: https://agingmedia.com/ Read His Article on Vertical Media: https://t.co/uVu8ZvYTdD?amp=1

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis https://www.courtnielewis.com/

Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Andrew Neeme. Andrew is a professional poker player and vlogger.

We discuss how to grow a YouTube Channel, building a community with your fans, developing a social media strategy, monetization strategies for vloggers.

Follow Andrew on YouTube: https://www.youtube.com/user/PokerScenes Follow Andrew on Twitter: https://twitter.com/andrewneeme Follow Andrew on Instagram: https://www.instagram.com/yayandrew/ Buy Andrew's Merchandise: https://shopandrewneeme.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Music by Mark Rhodes

Produced by Courtnie Lewis

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Alex Wieckowski. Alex is the creator of Alex & Books a brand focusing on finding and sharing amazing books and inspiring people to become readers.

We discuss why it's more important than ever to read books, growing Alex & Books on social media, how Alex became the "book guy," and why the world's most successful people read books.

Follow Alex on Instagram: https://www.instagram.com/alexandbooks_/?hl=en Follow Alex on Twitter: https://twitter.com/AlexAndBooks_ Visit Alex's Site: https://alexandbooks.com/ Buy Alex's Book: https://gumroad.com/l/Hrykp

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Music by Mark Rhodes

Produced by Courtnie Lewis

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Harry Campbell.  Harry is the founder and owner of the rideshare guy blog and podcast, a media, and research company focused on the gig economy.

We discuss Harry's evolution from Uber Driver to Media Mogul, how to become an industry-leading expert, monetization for vertical media companies, and finding niche media opportunities.

Visit Harry's Site: https://therideshareguy.com/ Follow Harry on Twitter: https://twitter.com/TheRideshareGuy Listen to Harry's Podcast on iTunes: https://podcasts.apple.com/us/podcast/rideshare-guy-podcast-community-for-rideshare-drivers/id888586043 Subscribe to Harry's YouTube Channel: https://www.youtube.com/channel/UCCwyU2RqlalzpKIrUhYWHfw

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Music by Mark Rhodes

Produced by Courtnie Lewis

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Rob Henderson, Rob is a doctoral candidate at the University of Cambridge, where he does research on social and evolutionary psychology.

We discuss luxury belief systems, how tribalism affects our mind, how intermittent reward systems feed our addiction to our phone, and how to fight back against addictive technologies.

Follow Rob on Twitter: https://twitter.com/robkhenderson. Subscribe to Rob's Newsletter: https://gmail.us4.list-manage.com/subscribe?u=412bdf6ca38cdf29c3374de56&id=06c013e05f

Follow Ari on Twitter: https://twitter.com/amlewis4. Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/. Visit Ari's Site: http://arilewis.com/

Music by Mark Rhodes

Produced by Courtnie Lewis