Masters of Content

Most people didn’t go in a straight line to get to the role they’re in.

It’s what they did throughout their career journey that helped develop them and determine their destination.

In this episode, Josh Van Dyk sits down with Lauren Pope, Content Marketing Manager at Oracle, about her content marketing journey and the lessons she learned along the way.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

A few years ago AI seemed elusive.

But today, we’re seeing it really take form, whether through facial recognition, content automation, or big data analysis.

If we’re going to keep up with this evolution, we have to be curious around what’s changing.

Today, Josh Van Dyk chats with Michael Myers, Digital Marketing Professor at the University of Denver, about evolving AI and machine learning capabilities and how to utilize them.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Staying relevant in a fast-paced environment and with your consumers will determine how well you flourish as a brand. The question is…how do you stay relevant?

In this episode, we talk about this and more as Josh Van Dyk talks to Allen Adamson, who most recently co-founded Metaforce.com and released ‘Shift Ahead,’ a book on how to stay relevant in this fast-changing world we live in.

We also talked about:

For the entire interview, tune in to Apple Podcasts, Spotify, or wherever you get podcasts. Find Allen Adamson on LinkedIn or send him an email at [email protected].
 

Question: What happens when you're a writer with no leadership training and you start to lead a team?

Answer: You learn or burn.

In this episode, host Josh Van Dyk talks about how to build and lead a content team with Erin Balsa, director of marketing at The Predictive Index.

We delved into:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Find Josh Van Dyk on LinkedIn or send him an email.

When it comes to SEO, people are always searching for the golden ticket. How can I rank on page 1 for my keywords?

But SEO doesn't happen overnight. And it doesn't work unless you do. Somehow, your SEO research has to turn into a story people will consume.

In this episode, Josh talks about SEO storytelling with Rachel Abraham who most recently served as the senior in-house content editor at HomeAdvisor.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify , or wherever you get podcasts.

Find Josh Van Dyk on LinkedIn or send him an email.

Content creators work with a huge array of assets. They craft, improve, and push their content into the world over and over again.

But what happens when they make a mistake? Or can't find that content they’ve worked tirelessly on?

To prevent the worst from happening, they need a DAM system. DAM stands for digital asset management, and it's a more powerful approach than you may think.

In this episode, we geek out on DAM with Kristina Huddart, who has served as a consultant in the DAM industry for the last eight years.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wh erever you get podcasts.

Find Josh Van Dyk on LinkedIn or send him an email. 

Big B2B enterprises push out a lot of content.

It's like they’ve created a content factory that churns out a high volume of personalized work that reaches the right people. You can do that, too.

In this episode, our very own Josh Van Dyk dives into the nuts and bolts of creating a content factory with Fracisco Ruiz, senior vice president at EMMsphere and writer at Brutal Business.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Find Josh on LinkedIn or send him an email.
 

2020 taught us to future-proof our businesses.

Ironically, future-proofing looks a lot like digging into the fundamentals, such as putting the needs of your customer first.

In this episode, we jump into Josh's "wayback machine" (listen for it) with Justin Gray, CEO at LeadMD, to talk about pivoting during COVID and what's ahead for content marketers.

We also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Find Josh on LinkedIn or send him an email.

Meaningful content strategy is asking the question “Why?”

Why are we doing this? Who is it for? What is our goal?

Once you are able to answer those questions, and create a framework around them, that is when you will see success within your marketing strategy.

This is one of the many content strategy ideas Joe Cardillo, Content Marketing Manager at Ureeka, and I cover on this episode of Masters of Content. We dive even deeper into:

Find this interview and more by subscribing to Masters of Content on Spotify, Apple Podcasts, or your preferred podcast player.

What’s a great way to both continuously gain more knowledge and produce more content?

Start a podcast.

In this introductory episode, Rita Richa, a producer at Sweet Fish Media, interviews Josh Van Dyk, VP of Sales North America for censhare and host of Masters of Content, about what led him to start this show.

They also discuss:

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Find Josh on LinkedIn, or send him an email.