Leslie sits down with Ziyad Dahbour of SilkyData, a company that addresses business challenges for small to mid-size businesses. Ziyad discusses the importance of providing real value to customers and making sure your messaging speaks to that. In Ziyad’s experience, the best way to find out what’s working is to talk to your customers.

Leslie chats with Spencer Clarke, president of SR Clarke Consulting Services. Spencer discusses the importance of building trust and relationships to break into the bubbles of potential clients. Spencer also shares his insights into nailing down the plan to stay afloat during a possible recession.

Leslie interviews Jeff Perkins, former CEO at Parkmobile, and now a consultant. Jeff recommends taking a hard look at what’s working and what’s not working in your marketing budget. There’s no silver bullet for sales and marketing opportunities.

Leslie interviews Chip House, CMO at Insightly, a software company that helps clients manage data across teams. Chip discusses the vital role of storytelling for sales and in-house media teams. He also shares advice about working together with multiple teams that may have different experience and expertise.

Leslie sits down with Ajay Gupta, CEO of Stirista, a marketing agency that helps clients make databases more efficient. Ajay shares his passion for changing the mindset around the buying process to make it much more personal.

With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and the readjusted steady growth since then. With that kind of panoramic perspective, he has a few things to say about why content is still king, when to reevaluate where you’re spending your time and dollars, and how to balance optimism with reality.

What happens when the products you’re selling require a fundamental shift in the company’s operations? How does a marketer get THAT conversation started? Alex Plant shares his relationship-centric, human-based marketing strategies in the world of cutting-edge AI technology. Turns out, even AI is all about people.

Leslie speaks with Norman Miglietta, Connect All’s SVP of Marketing, on branches of topics surrounding the evolution of B2B marketing post-pandemic. Norman discusses the essential tactics he’s learned throughout his years of experience in both B2B and B2C sales and marketing that have allowed him to manage moving targets of the marketing process quickly and successfully. He also includes valuable information that can help businesses get back to the basics of old-school marketing.

Leslie talks with Gordon Rapkin, CEO of Zift Solutions, about the growth in popularity surrounding B2B marketing channels. Rapkin deep dives into the solution to navigating the difficulties surrounding managing the many different partners of the channel, as well as expanding the awareness of business’ products and services. Rapkin also describes things his years of CEO experience have taught him regarding saving time and money as a B2B service executive.

Leslie speaks with Scott Leatherman, Chief Marketing Officer at Varitone, about the company creating the world’s first AI operating system. Leatherman deep dives into the positive impact that AI is making on current issues in the US, as well as game-changing realizations regarding B2B marketing musts and must-nots.