Leslie interviews Fardad Zabetian of KUDO, a multilingual web-conferencing platform. Fardad discusses the challenges of identifying who needs language translation software. The key is to know your audience and personalize the experience in B2B, as has already been done in B2C.

Cameron interviews Christopher Bevel, owner of Bevelroom Consulting, focusing on B2B demand generation. He discusses the challenges SMB service businesses face today, surviving the learning curve of marketing, and what it means to be a customer-centric business.

Leslie sits down with Karl Mehta, founder of EdCast, a machine-learning experience platform for end-to-end employee experience. Karl shares his vision for moving into midmarket and SMB market opportunities, as well as his experience with government contracts.

Cameron interviews Nicole Craine of Techtonic, an outsource development firm. Nicole discusses the challenge of starting sales conversations with busy executives and creating an environment for success.

My guest on this latest episode is Ashish Kaushal, CEO at Hire Talent and Consciously Unbiased. As Ashish listened to his clients, he heard senior management saying they wanted to hire diverse talent, but the hiring managers weren’t moving the needle fast enough. With 8 billion dollars a year spent on diversity training, it’s too often becoming a check-the-box exercise without ultimately changing behaviors. Ashish set out to understand why this was happening reframe it, and turn it into a competitive advantage.

Leslie chats with Margaret Molloy, CMO of Siegel + Gale, a brand strategy and design experience firm. Margaret discusses what building communities and heightened brand awareness will require in the coming year.

Leslie interviews Chris Burkhard, President and Founder of Placers, a company that helps people find jobs and navigate career changes. Chris shares his passion for coaching people to build a great story and be themselves.

Kurt interviews Jeff Pedowitz, President and CEO of The Pedowitz Group, a professional service firm helping marketing leaders drive digital strategies. Jeff discusses the challenges of a rapidly changing market, including hiring talent, building relationships, and looking ahead to AI strategies.

Kurt sits down with Kristin Grages, Senior Director of Marketing Strategy at SmartBug Media, a full-service digital marketing agency. Kristin shares her passion for maximizing HubSpot marketing and helping clients work smarter.

Leslie interviews Christopher Carter of Approyo, an SAP company since 2011. He shares advice about not pigeonholing yourself, asking open-ended questions, and positioning yourself as the helper.