Material Handling Masters Podcast

This episode of MHEDA Talks reflects on the most impactful moments from the podcast series throughout this year. Hosted by Shari Altergott, Chief Experience Officer of The CX Edge, the series brought together industry experts and MHEDA members to share insights on trends, challenges, and strategies shaping the material handling industry. This episode covers the key discussions from 2021, highlighting the expertise and valuable takeaways provided by this year’s guests.

Tip: You can revisit full-length episodes in the resource center to gain full access to the topics mentioned.

In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Tom Albero, John Gelsimino, and Katie Richards about the benefits and updates to MHEDA’s DSC Survey. The DSC Survey serves as a benchmarking tool for companies in the material handling industry, providing insights into organizational performance, peer comparisons, and offering a framework for strategic improvement. The conversation also highlights how MHEDA members can utilize the survey to identify strengths, address challenges, and achieve their business goals.

Tom Albero is Chairman of the Board and CEO at Alliance Material Handling. Tom is a thought leader in the material handling industry and a valued member of the Member Board of Directors at MHEDA. Tom joined the Alliance team in 2002 and has been in the industry for over 10 years.

John Gelsimino is the President at All Lift Service Company. John founded All Lift Service Co. Inc. in 1972. After 50 years in business, All Lift Service Company has provided the “All Lift Difference” and plans on doing so for years to come. From a family business to a 50+ employee company, All Lift has been diligently serving the material handling industry.

Katie Richards is the Members Engagement Specialist at MHEDA. Katie represents MHEDA to members and prospective members throughout North America. Katie has experience in membership acquisition and retention, database management, website marketing, brand awareness, and association programming.

Kelly McDonald is a nationally recognized DEI, marketing and customer experience expert with deep specialization in consumer trends. She has worked with clients such as Toyota, Harley-Davidson, NASA, Sherwin-Williams, Chubb and Miller/Coors. Kelly is a professional speaker and was named one of the “Ten Most Booked Corporate & Association Speakers in the U.S.” She was #1 on the list of “26 Hot Speakers” by Successful Meeting magazine and “one of the top women speakers in the U.S.”

Kelly is the author of four bestselling books: “It’s Time to Talk about Race at Work”, “ How to Work With & Lead People Not Like You”, “Crafting the Customer Experience for People Not Like You” and “How to Market to People Not Like You”. She has been featured on CNBC, in Forbes, Fast Company, Inc Magazine, BusinessWeek, on CNNMoney.com, on Sirius/XM Radio, and hundreds of podcasts.

In the October 2021 Economic Advisory Report, MHEDA presents insights from ITR Economics specifically focused on the material handling industry. The MHEDA Quarterly Economic Report, published by ITR Economics, provides an in-depth look into the latest economic data and forecasts. This report is designed to equip MHEDA members with critical insights to help navigate market trends, understand economic cycles, and make informed business decisions. By accessing both current and archived issues, MHEDA members gain a valuable, data-driven perspective to support their long-term growth and adaptability in a competitive marketplace.

To access the full report and explore archived issues, simply log in to your MHEDA member account and download. This exclusive resource is part of MHEDA’s commitment to supporting members with relevant, actionable economic insights to fuel strategic planning and success.

ITR Economics is the oldest privately held, continuously operating economic research and consulting firm in the US. ITR Economics has provided business leaders with economic information, insight, analysis, and strategy since 1948. With a knowledge base that spans seven decades, ITR Economics has an uncommon understanding of long-term economic trends as well as best practices for changing market conditions. ITR Economics’ reputation is built on accurate, independent, and objective analysis.

Christian Dow is the Executive Vice President of Membership and Industry Leadership at MHI. Christian has over 25 years of experience in business development, marketing, and more. He has a passion for workforce development and education to prepare the next generation of material handling professionals.

Katie Richards is the Members Engagement Specialist at MHEDA. Katie represents MHEDA to members and prospective members throughout North America. Katie has experience in membership acquisition and retention, database management, website marketing, brand awareness, and association programming.

In this episode of MHEDA Talks, host Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Lorie Leitner and Red Andal about the evolving role of marketing in the material handling industry. The discussion highlights the importance of crafting effective marketing strategies, creating relevant and impactful content, and leveraging digital tools. Their insights provide actionable tips aiming to strengthen brand and marketing efforts in the material handling industry.

Lorie Leitner is the Director of Marketing at ProLift Toyota Material Handling. The bulk of her career has been in the material handling industry. She is skilled in traditional and digital marketing and branding. Lorie also champions customer experience efforts and has experience in sales management.

Red Andal is the Marketing Manager at Liftow Limited. Red is the team leader in marketing, advertising strategy, lead generation and conversion. He has experience in online marketing, marketing platforms and websites, search engine optimization, social media marketing, email marketing, and more.