The automotive industry has been in a constant spiral of disruption.

There has been so much change in the last couple of years.

This has pushed companies to the edge to be more innovative in what they can offer, including things like a semi or fully autonomous vehicles.

What are the outcomes for an industry like this?

Leslie Nooteboom listed out many positive and negative outcomes, among which where:

👉 Positive: It’s going to be more equitable, not just for luxury vehicles.

👉 Negative: Sustainability can be a huge challenge - will it go the positive way where we need fewer vehicles or will the reduction in price create a surge in vehicle ownership?

#automotiveindustry #artificialintelligence #deeplearning #machinelearning #autonomousvehicle #technologydisruption #digitaldisruption #autonomousvehicles 

Would you ever imagine that someone could hack your car’s technology? 🚗🚗

☝ Hands up if this is something you’ve thought about!

Perhaps, in the year of flying cars, right?

You’d be surprised to find out this interesting fact.

Car hacking, even in normal, non-autonomous vehicles, is possible!

Many times, it’s simple to do.

My colleague, PHALGUN UPADHYAYA will tell you more about that! 

#CarHacking #automotiveindustry #automotivesecurity #automotivecybersecurity #autonomousvehicles #autonomousvehicle #CarHack #Hacking #hack #hackingtraining

Does the cart come before the horse?

For human behavior prediction licenses, it can seem like that to some.

It would be logical if Safety Of The Intended Functionality standards come into play before anything when considering a licensing agreement.

But, Leslie Nooteboom, the CPO of Humanising Autonomy painted a different picture.

1. You must prove that your system works, and build trust.

2. Then, you must assure that it will work in an automotive and that’s where these standards come into play.

Leslie said, “One way in which we have been proving the benefit of our technology is how much earlier than a driver we can react to a certain situation.”

#automotiveindustry #artificialintelligence #deeplearning #machinelearning #autonomousvehicle #HumanBehaviorPredictionSystem #licenses #SOTIF 

What do you imagine when you hear the word “car hacking?”

Do you imagine….

A computer programmer in a dark room typing away at the computer?

OR

A car chasing scene where an outside source is trying to take control of the vehicle?

What if I told you that it’s much much simpler than that.

And, it can be done during routine vehicle maintenance.

#CarHacking #automotiveindustry #automotivesecurity #automotivecybersecurity #autonomousvehicles #autonomousvehicle #CarHack #Hacking #hack 

When it comes to licensing systems, the road to production can seem...curvy.

What works for one organization may not work for another.

Why an organization wants to work with one start-up won’t be the same reason they want to work with you.

And, when it comes down to the wire...

Many organizations sign pre-production licensing systems without the intention of going to production.

As Leslie Nooteboom says, you want to find out what the road is to produce and whom you need to impress.

In the end, you need to decide what’s going to work best for your start-up.

#automotiveindustry #artificialintelligence #deeplearning #machinelearning #autonomousvehicle #HumanBehaviorPredictionSystem #licenses

What our company does is we provide engineering service to the automotive industry to make safe and secure ECU.

So what we build is the Electronic Control Unit (#ECU) for vehicles with safety and security concepts embedded in it.

The mission statement of our company is to make autonomous vehicles safe and secure.

And with that mission statement, building ECUs is our passion and that's what we do.

#ElectronicControlUnit #automotiveindustry #automotivesecurity #automotivecybersecurity #autonomousvehicles #autonomousvehicle #selfdrivingcars #driverlesscars

Building a company from the ground up can be frightening.

There are SO many hurdles to jump over.

With that said, I’ve had individuals who are willing and want to be entrepreneurs.

But, they...

👉 Want to wait for the “right time.”

👉 Want to wait for the “right environment.”

👉 May lack the driving force to begin.

👉 Don’t know whom to talk to.

👉 Are trying to solve the wrong solution.

And, many of them don’t make it off the ground.

Leslie Nooteboom gave excellent advice on this topic.

#automotiveindustry #businessadvice #artificialintelligence #deeplearning #machinelearning #autonomousvehicle #HumanBehaviorPredictionSystem

What’s the secret to marketing services and products?

👉 Giving away content for free.

👉 Bringing value to your customers.

👉 Taking engagement to the next level through social media.

The market will decide whom they will consume.

What tactics have you tried?

#automotiveindustry #marketing #marketingconcepts #business #businessadvice #socialmedia #businessdevelopment #contentisking

Are we so attuned to our life that when we see something outside of our predictive behavior, it raises a flag?

And, what happens if you apply this same concept to technology such as autonomous vehicles. Is it a concern?

Currently, if a person was in front of an autonomous vehicle, they would be categorized as a dynamic agent.

Leslie Nooteboom, the CPO of Humanising Autonomy says that this infers that it doesn’t understand the components of what it means to be a human and how a vehicle should react to it.

It was an interesting conversation.

#artificialintelligence #deeplearning #machinelearning #automotivesafety #autonomousvehicle #HumanBehaviorPredictionSystem #humanbehavior #humanisingautonomy

The digital space has become ever-evolving.

What the internet looked like and how it was used in the late-90’s is NOT what it looks like now.

Hands up if you remember. ☝

It was basically like the wild wild west. There were no rules.

Now, there are people who master unique tasks that make a HUGE different if you cut through the noise.

It’s been a digital transformation and people are taking hold.

How do we deal with this?

#automotiveindustry #internetofthings #internet #digitaltransformation #business #businessadvice #socialmedia