Wedding Business Solutions

Matt Campbell – The Butterfly Effect


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Matt Campbell – The Butterfly Effect

 Matt and I were both commenting on a post on Facebook and he replied “The Butterfly Effect”, and I said that we have to come on the podcast to talk about it. What is the Butterfly Effect? It’s that a small change can make a big difference, often far away and without any real connection. We’re expanding on that in this episode. Tune in for some ideas on how small decisions and opportunities probably got you to where you are today, and can get you to where you want to go.

Matt Campbell is the founder of My Wedding Songs - a resource of wedding song suggestions. He is the author of two wedding planners: 'Wedding Songs Planner' and 'The Wedding Music Toolkit'. Matt hosts the 'Wedding Songs Podcast'. Matt shares music inspiration in his weekly newsletter the 'Wedding MusicLetter'.

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website.

Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.

www.MyWeddingSongs.com

Books Matt Mentioned on the podcast:

  • Play Bigger - https://amzn.to/3lui0DZ 
  • Blue Ocean Strategy - https://amzn.to/3in3CeJ 

SEO Tools Matt mentioned on the podcast

  • Ubersuggest - https://neilpatel.com/ubersuggest/
  • Google Keyword Planner (part of Google Ads) -

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

  • Apple Podcast: http://bit.ly/weddingbusinesssolutions
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  • Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

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Wedding Business SolutionsBy Alan Berg, CSP, Global Speaking Fellow

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