This week’s guest is Matt Harding, Head of 4PL Data and Analytics at UberFreight.  With over 25 years in the industry at logistics.com, Chainalytics, Transplace, and now UberFreight, Matt is a leading light in applying analytics and visualization to the transportation industry.  In our conversation, we trace the evolution of data science in trucking, discuss the understanding gap between the C-suite and transportation executives, debate the impact that the wide availability of market data has had on drivers, carriers, and the industry as a whole, and talk about the challenges and hurdles of introducing change - especially data driven - within an organization.