On the Invictus Mindset Podcast this week, Bryce talks with Matt O’Keefe. His business savvy and forward-thinking have led to the evolution of CrossFit as a professional sport. Matt gives us a life update since his first time on the podcast and shares about his exciting business ventures with Mat Fraser. He gives us insight into his unique perspective working closely with some of the top Crossfit athletes. The theme of treating others with respect and community is constant within Matt’s life and something that we hope shines through in this episode.

(12:52): Building a Brand
(20:08): Leadership in the CrossFit Organization
(29:13): Who is Gary Gaines?
(42:39): Incorporating the Right Mindset to be Successful 
(47:43): “Who do you show up as?”
(51:50): Overcoming Alcoholism
(1:02:11): Challenges for Abandoning Alcohol
(1:06:32): Monetization and Professionalization of the Sports of CrossFit
(1:21:33): Development of Sports

Rx Smart Gear (use code "INVICTUSMINDSET" to get 10% off full ropes and grips)
Trident Coffee (use code "INVICTUS20" to get 20% off online and in TapRooms)
Athletic Greens (use the link to get a FREE 1 year supply of  Vitamin D AND 5 FREE travel packs with your first purchase)

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