In this must-watch episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with industry veterans Amy Babinchak and Rayanne Buchianico to break down the complex process of selling your Managed Service Provider (MSP) business.They dive deep into the preparation required to ensure you maximize your valuation, covering everything from financial readiness to operational documentation and due diligence. This episode is essential listening for any MSP owner contemplating an exit strategy.
Episode Highlights:AIO is the New SEO: Before the main segment, Justin and Eric discuss the new push for AIO (AI Engine Optimization) and how they are adjusting website content to be more easily read and cached by AI systems, underscoring the shift in search strategy [00:07].
The Three Financial Metrics: Rayanne emphasizes the critical metrics every MSP owner must know before approaching a broker, including your Net Promoter Score (NPS), Recurring Revenue Percentage, and your true profit margin [06:40].
The Documentation Imperative: Amy highlights why buyers require a fully documented and operationalized business. You must prove the business can run efficiently without you for a buyer to be confident in the future revenue stream [15:58].
Clean Books Matter: Learn why using an accountant who understands the nuances of the MSP business is non-negotiable for clean financials and an accurate valuation [16:32].
Understanding Buyer Types: The experts break down the fundamental differences between selling to a strategic buyer (another MSP) versus a financial buyer (Private Equity) and how each determines your company’s value [18:25].
Preparing for Due Diligence: Amy and Rayanne offer stark advice on being completely ready for the extensive audit that begins the moment a Letter of Intent (LOI) is signed, covering everything from client contracts to HR policies [28:34].

Thank you to our amazing sponsors for supporting the MSP community:Gozynta: atmsp.link/gozynta
EasyDMARC: atmsp.link/easydmarc

Connect with the Guests:Amy Babinchak: https://www.linkedin.com/in/amybabinchak (Third Tier)
Rayanne Buchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/ (ABC Solutions, LLC & Sell My MSP)

Connect with the Hosts:Justin Esgar, Host: https://www.linkedin.com/in/justinesgar/
Eric Anthony, Founder & Producer: https://www.linkedin.com/in/esanthony/

Find All Things MSP:Subscribe on YouTube: https://www.youtube.com/@AllThingsMSP
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Listen to the full episode here:YouTube: https://youtu.be/TGYO95iKiik
Apple Podcasts: https://atmsp.link/applepodcasts
Spotify: https://atmsp.link/spotify
Audible: https://atmsp.link/audible
All Podcast Links: https://atmsp.link/YTpodcast