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DESCRIPTION
In this episode of the Storage Investor Show, Kris Bennett welcomes Kenny Pratt, CEO of Crescendo Storage Management and Crescendo Properties.

Kenny shares his extensive experience in the self-storage industry, starting from the early 2000s.

He discusses the evolution of his business from syndicating deals to focusing solely on self-storage, the strategic acquisition and later sale of a portfolio under the brand Life Storage in 2017, and the subsequent shift towards boutique syndication.

The conversation covers strategies for maximizing storage profits, including effective rate management, tenant protection plans, and ancillary income.

Kenny emphasizes the importance of market demographics and cash flow in making acquisition decisions.

He also touches on financing strategies, segmenting customer bases, and the benefits of having trustworthy partners.

The episode provides a deep dive into the operational and financial aspects of managing and growing a successful self-storage portfolio.

ABOUT THE GUEST
Kenny Pratt has been in self-storage since 2003, previously serving as Director of Operations at Life Storage. In 2017, he co-founded Crescendo Properties and Management, now owning 23 locations and operating 43 with 3M NRSF.

https://propertymanagement.storage/

https://www.linkedin.com/in/kennypratt/

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