There are somewhere around 10,000 technologies in the market that a marketing operations professional has to look at, procure, and understand the value of before making a recommendation to the organization. It’s overwhelming, but it doesn’t have to be if you think about it smartly.

In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) talks with Christine Kelly (https://www.linkedin.com/in/christinenkelly/) and Taylor Bohn (https://www.linkedin.com/in/taylorbohn0630/), both event technology experts on the Cvent team, about the role that technology plays across the marketing organization. You’ll learn best practices on how teams can be smarter about their tech stack, what questions you should ask when acquiring new tools, and how you might be able to solve problems with the tools you already have.