In this episode of Durand on Demand, Dave challenges the way we think about potential. At first, being told you have potential feels like a compliment. But at some point, it becomes an insult — because potential is just unused ability. The real question is: what are you doing with it?

Dave explains how to move from promise to performance through the discipline of personality optimization. Using the Big Five framework, he breaks down the first trait — Openness to Experience — and shows how both excess and deficiency hold you back.

✅ What You’ll Learn:

• Why “potential” eventually stops being a compliment
• The difference between unused ability and real growth
• How optimizing personality unlocks opportunity
• The role of Openness in shaping success and creativity
• Why balance — not excess — is the true marker of optimization

This short, high-impact episode delivers a wake-up call: potential without optimization is wasted. Listen now and learn how to maximize who you are.