Can a single bite of a burger start a corporate war?

In this episode of One-Minute What, we’re breaking down the PR disaster currently taking over social media.

It all started when McDonald’s CEO Chris Kempczinski posted a video trying the new Big Arch Burger. Instead of a mouth-watering review, fans were left watching a "tentative, fearful bite" and cringing as he repeatedly referred to the food as a "product". The internet was quick to call him out for looking like he’s never actually stepped foot inside a McDonald’s.The

Clapback: Enter Burger King. Their President, Tom Curtis, stepped up with a massive, messy bite of a Whopper, showing exactly how a real human eats a burger. From "burgermogging" to the "Battle of the Bites," we dive into why authenticity (and a napkin) is winning this corporate food war.