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McDonald's is tapping into nostalgia in the hopes of bringing in new business
McDonald's is banking on retrospective bias and playing on emotions in an attempt to bring in new business. Marketing expert and host of Chatter That Matters, Tony Chapman spoke to Andrew Carter.
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By CJAD 800McDonald's is banking on retrospective bias and playing on emotions in an attempt to bring in new business. Marketing expert and host of Chatter That Matters, Tony Chapman spoke to Andrew Carter.
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