How can budget hotels leverage technology to enhance guest experiences and streamline operations? In this episode, Dominic Klein, Managing Director of McDreams Hotels, reveals the transformative power of tech in the hospitality industry.

Key Takeaways:

• Discover how McDreams Hotels implemented an open API-based PMS to improve flexibility and operational efficiency.
• Learn about the integration of AI, including their virtual assistant Lisa, which has significantly reduced response times for guest inquiries.
• Understand the importance of hyper-segmentation in marketing and how data-driven strategies can enhance guest communication and satisfaction.